Green Exhibiting: Interest in Green exhibiting options is high and growing
Based on a recent survey, a majority of exhibitors (62%) and suppliers (81%) rated their personal interest in Green exhibiting options as high or very high. And most exhibitors (62%) and suppliers (78%) say their interest will increase even further in the next 6 to 12 months.
What is driving this interest is more personal than professional. The top two reasons given, agreed upon by two-thirds of exhibitors, is that they "Consider environmentally-friendly practices the right thing to do" and that their "Personal interest in environmental and social causes in general has increased." So it's not so much that their bosses are telling them to go Green, it's more that they are doing it for themselves.
Adoption of Green exhibiting options is expected to grow
While 58% of exhibitors currently report that they spend some of their budget on Green options, exhibitors expect that to increase to 86% next year. The report identifies two sources of that growth: more formalized Green initiatives within exhibitor's companies, and more suppliers expanding their Green offerings.
Learn more about Green exhibiting and reducing your carbon footprint with "An Inconvenient Booth"
This 12-page White Paper was produced by the Exhibitor Publishing Group, and sponsored in part by Skyline. Click here to request your free copy.