Hello readers,

Welcome to a special issue of Skyline Trade Show Tips, in which we announce the results and availability of 4 substantial new White Papers commissioned by Skyline. 
 
Our goal is to provide you with a deeper understanding of the key issues facing your industry that will help you better adapt to the challenges you face.
 
Please request any of the White Papers that you believe to be relevant and we will fulfill your request promptly.
 
Sincerely,

Marc Phibbs - Vice President, Marketing

Adapt to Industry Changes: 
White Papers On Exhibition Trends For
4 Key Vertical Markets

To help exhibitors better understand the market forces and significant trends affecting their trade show program, Skyline commissioned Tradeshow Week to write 4 White Papers that cover 4 key industries:

Manufacturing & Industrial
Medical & Healthcare
Information Technology
Professional & Business Services

These 16-page White Papers provide insight for each industry on the primary challenges facing these exhibitors, and the key themes for success in their changing trade show environment.
 
The individual White Papers also reveal specific market findings, such as:
 
Manufacturing & Industrial:

• Manufacturing exhibitor’s average exhibiting budget is $380,000 per year
• Attendees at Manufacturing shows are arriving better informed and more qualified
• Slower rebound in this sector is causing exhibitors to be more cautious about spending and ROI
• Manufacturing companies and the branding they put on their exhibits are going more high-end, to better compete with low-end Chinese manufacturers.

Medical & Healthcare:

• Healthcare exhibitor’s average exhibiting budget is $685,000 per year, the highest of any sector
• Strong new product development translates into strong exhibit marketing demand
• In 2005, heathcare exhibitors plan on adding 9.4% more events to their schedule
• The aging population has fueled greater demand for medical and healthcare products and services
• Medical exhibitors embrace technology, using the internet and flat panel display screens

Information Technology:

• IT exhibitor’s average exhibiting budget is $429,000 per year
• IT exhibitors budgets are now growing faster than the average exhibitor, several years after the dot-com crash
• IT exhibitors must manage rapid changes, including new products, technologies, shows, brands, mergers and acquisitions, and outsourcing
• IT exhibitors are shifting away from theatrical, product-centric exhibits to informative, people-centric exhibits to better build relationships

Professional & Business Services:

• Service exhibitor’s average exhibiting budget is $460,000 per year
• Leads generated at trade shows account for about one-fifth of a professional and business services firm’s sales
• Service companies can communicate their intangible value through case studies, graphics, themes, high-quality exhibit staffers, and hosting workshops in their booth
• 60% of professional and business services exhibitors say they follow up on leads within a week or less

Click below to get the White Paper covering your industry:

Manufacturing & Industrial
Medical & Healthcare
Information Technology
Professional & Business Services

We welcome your input regarding how we can increase the relevance of these White Papers to your specific needs.

Skyline Exhibits
3355 Discovery Rd
Eagan, MN 55121
Phone: 800-328-2725
www.skyline.com

If you wish to be removed from this newsletter mailing list, please send an e-mail message, making sure the FROM address is the same one we mailed so that we can find it in our database, to the following address.
Unsubscribe. Thank you for helping us serve you better.

Permission Granted!
Want to use content from Skyline Trade Show Tips? 
Click here to find out how.

© Copyright 2005 Skyline Exhibits. All rights reserved.

To see many more exciting exhibits,
click here to visit our Design Portfolio.