Welcome Trade Show & Event Marketers,
This month we offer you more ways to boost your results, including a new white paper on the value of trade shows, plus articles on booth staffing, promotions, and more:
We hope you are able to use The Value of Trade Shows to both prove and improve your trade show marketing program.
Bill Dierberger – President
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The Value Of Trade Shows: New White Paper Confirms Exhibitors & Attendees Highly Value Trade Shows
 Looking for proof that trade shows are still a powerful marketing medium? You’ve got it! Skyline and EXPO Magazine have created a new white paper called The Value of Trade Shows. Based on extensive surveys with over 500 trade show exhibitors and attendees, this report reveals that even in the midst of recent technological changes, exhibitors and attendees still find significant value in trade shows, and expect to for many years ahead. Click here to read how you can prove -- and improve -- the value of your trade show program, and how to get your own copy. |
Uncle Sam Wants You To Buy A Trade Show Exhibit NOW!
 To help keep the economy growing and to create more jobs, Uncle Sam is giving you a nudge to buy your display in 2011. The U.S. Government just passed new legislation that lets businesses fully expense in 2011 the cost of capital equipment – such as a trade show display. That means no waiting for most of the tax benefits of investing in capital equipment. Learn more here. |
19 Made-Up Trade Show Statistics
 Warning: these statistics are not real. These statistics were not researched by a team of academics, presented in peer-reviewed articles, nor compiled from industry surveys. Instead, these trade show statistics were created in the deep recesses of my tainted imagination. And yet, there is more than just a shadow of truth in these fictional face-to-face facts. Click here to glean unexpected insights from these counterfeit exhibition statistics. |
The Power of Eye Contact: For Booth Staffers And Beyond
 Everyone has heard the saying, “The eyes are the windows to the soul.” So how can your eyes help you communicate with others in a sales or business setting, public speaking situations or in your trade show exhibit? Click here to read how improving your eye contact with the people you meet will create greater connections and deeper relationships. |
Your Rookie Trade Show Booth Staffers Are Scared Silent
 Help your rookie staffers to overcome their fears about trade shows so you can get more leads. New staffers don’t understand lead taking, the trade show process, and potentially enough about your products. Unfortunately, most new staffers are also too scared to tell you that they’re scared! Click here to learn how to overcome silent staffers and boost your trade show results. |
Use Email Marketing To Get More From Your Trade Shows
 Although trade show promoters may do a great job bringing large crowds to the front door, those people may not make it to your trade show booth. You can get visitors to walk over to your booth, get ahead of your competition and reach out to people through email marketing. This low-cost method can easily lure attendees to come by your booth while they are at the event. Click here to read how to use email marketing before, during, and after your show. |
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FREE Live Webinar:
10 Mistakes Exhibitors Make
Wednesday, May 11, 2011
10 Mistakes Exhibitors Make
You’ve got a tremendous investment in time and money in marketing your business at trade shows. Don’t get in the way of your own success! In this no-cost webinar we’ll reveal 10 mistakes exhibitors make again and again – then tell you how to fix them. These are easily preventable mistakes in such major exhibiting areas as:
- Exhibit Design
- Promotions
- Booth Staff Training
- Lead Management
- Logistics
Mistakes of course are common and learning from them is the key. It’s even better if you can learn from other people’s mistakes before you make them yourself!
Register for a session now by clicking on a link below:
Once registered you will receive an email confirming your registration with information you need to join the Webinar.
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 What’s Working In Exhibiting
New White Paper Research Report Reveals Today’s Best Trade Show Marketing Practices
With insightful analysis and almost 100 tips from exhibitors, the report reveals the most effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets. Click here now to get your complimentary 32-page report.
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Measurement Made Easy! CD 
This is what you need to help you prove and justify the value of your trade show program. With 19 calculators and planning templates, Measurement Made Easy! will help you make sound exhibiting decisions and report them to your internal team.
There are 5 Pre-Show planning templates to analyze opportunities and costs before your shows. There are also 14 calculators for use after your show, featuring popular measurements such as Return On Investment (ROI), cost per qualified lead, new product introductions, presentations, estimated versus actual budget, and many more.
Click here to request your free Measurement Made Easy! CD.
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Skyline Exhibits
3355 Discovery Rd.
St. Paul, MN 55121
Phone: 800-328-2725
www.skyline.com
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April 2011
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