Welcome Trade Show & Event Marketers,
As we squeeze the most out of the last days of summer break, get ready to squeeze even more results out of your trade show program with these articles about strategy, technology, and objectives:
I hope you use these tips to make noticeable improvements to your trade show results!
Bill Dierberger – President
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6 Advanced Trade Show Strategies
 Congrats — you’re no longer the trade show rookie. You’ve trained your booth staffers to work the aisles. You’ve asked for (and received) a trade show display with bold images and clear messaging. And you know how to put together a trade show promotion that gets more people to your booth. Been there, done that. Now, you’re ready for something more. So click here to discover 6 advanced trade show strategies and tactics you can use that will stretch – and grow – your trade show program. |
Using Tablet PCs in Your Trade Show Booth
 Tablet computers are a great new tool that are showing up now on the trade show floor. Tablet computers combine lead qualification, presentation, and lead capture into a single, simple mobile package. They offer a ‘green’ alternative to having to carry printed collateral material, and tie right in with current trends toward more electronically based messaging in exhibit environments. Click here to read more about tablet computer advantages and potential pitfalls on the trade show floor. |
Connecting For Trade Shows Via LinkedIn (With Twitter)
 LinkedIn, especially when combined with Twitter, offers a way to connect with people before, during and after trade shows. And with over 100 million professionals on LinkedIn, and over 200 million people on Twitter, it can be worth the effort to include them in your trade show promotion plans. Learn the steps to connecting with LinkedIn and Twitter, from learning the show’s Twitter hashtag, finding the show’s LinkedIn Events page, and then building relationships with your key B2B audience. You can read the steps and see screen shots by clicking here. |
Video Blog: Using Video for Trade Show Promotions
 To better uncover how to get the most out of video for trade show promotions, Reggie Lyons interviewed Dave Anderson, Principal of video production firm Stream Three Creative. In two video segments they discuss everything from the power of video as a relationship-building tool, creating engagement, budgeting, using video in your trade show display, taping promos before the show, and live streaming at the show. Learn expert video advice for trade shows by clicking here. |
Awareness, Leads & Meetings: Climbing The Ladder Of Trade Show Objectives
 Why do you exhibit at trade shows? Exhibitors tell us their top three objectives are to build awareness, generate leads, and hold meetings in the booth. What may surprise you is that many exhibitors actually progress through these three objectives in stages over the course of their trade show program. This is a natural progression that exhibitors follow in their desire to get more out of trade shows. Click here to get insight into why it may be time for you to reach up for the next rung of the trade show objectives ladder yourself. |
FREE Live Webinar:
Design Your Exhibit As A Marketing Tool
Wednesday, September 14, 2011
Design Your Exhibit as a Marketing Tool
Attend our free webinar and learn the process of developing effective exhibits that generate more leads, sales, and better results.
Topics covered at this free seminar:
Then get your important trade show questions answered in a fast-paced Q & A session.
Register for a session now by clicking a date below:
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 What’s Working In Exhibiting
White Paper Research Report Reveals Today’s Best Trade Show Marketing Practices
With insightful analysis and almost 100 tips from exhibitors, the report reveals the most effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets. Click here now to get your complimentary 32-page report.
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Get Your Copy of the White Papers On Exhibition Trends for 4 Vertical Markets
See how exhibitors like you are affected and adapting to trends such as globalization, outsourcing, new shows, attendee changes, and more. You’ll make more informed choices that improve your exhibit marketing.
Click here to get your choice of our 4 Vertical Market White Papers.
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Skyline Exhibits
3355 Discovery Rd.
St. Paul, MN 55121
Phone: 800-328-2725
www.skyline.com
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August 2011
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