Welcome Trade Show & Event Marketers,
Here are 7 new articles to help you improve your trade show marketing, providing insights and best practices in areas ranging from booth staffing to social media:
Several major January 2011 shows reported noticeable attendance increases over last year. I hope your February shows do just as well!
Bill Dierberger – President
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Make Your Trade Show Booth More Memorable With Great Demos
 Want to be remembered by visitors to your trade show exhibit? Then do a great product demo in your booth. A new study confirms that product demos are the single most important element you can control in your exhibit to create more memorable exhibits. To help you give or improve your next in-booth product demo, read more about the 7 elements that make a great trade show demonstration by clicking here > > > |
Eventzilla: Taming the Trade Show Planning Monster
Planning for a trade show can be a very stressful process.  There are so many things to get done, from meeting show deadlines to planning show promotions to training your booth staff. But if you let the stress turn you into an unpleasant, fire-breathing Eventzilla, you will only impede the process for yourself and your team. Read seven suggestions to help everyone retain their sanity by clicking here > > > |
Get Better Trade Show Results By Leaving Your Brochures At Home
 Exhibitors invest a lot in brochures they bring to their trade shows, hoping that everyone who picks them up will read them carefully. The reality is that most attendees trash your brochures before leaving the show. So how do you ensure your marketing materials are actually read? Click here to read the 6 good reasons why you will reap greater results when you leave your brochures at home and instead use them for follow up after the show. |
10 Trade Show Promotional YouTube Videos
If a picture tells a thousand words, then with 30 frames a  second, a 1-minute YouTube video can tell 108,000 words! No wonder marketers have harnessed the power of video to entice people to visit their trade show booths. Click here to look at 10 examples of good pre-show, at-show, and post-show promotions posted on YouTube. You'll also see 8 best practices for YouTube trade show promotion videos, plus suggestions on how to get more viewers for them. |
Going Beyond The Tip of The Iceberg of Booth Staff Training
 In the rush to prepare for trade shows, exhibitors often schedule only one measly hour to training their booth staff. That's woefully inadequate for what the staff really needs - and what the opportunity demands. Yet without thorough training, your staff lacks the deep understanding to fully take advantage of your valuable at-show time. Click here to discover the 10 areas you need to fully train your booth staffers, separate yourself from the pack, and excel. |
6 Other Ways To Use Your Trade Show Display
Because some companies exhibit at only a few shows annually,  their exhibit is setup just a few days each year. Their exhibit lives inside dark cases or crates for most of the year. This leads to a high cost of ownership because graphics & messaging aren't in use when they're packed away. Why not try to use your display more often to stretch those dollars? Click here to find out how, with a simple graphic change, you can use your trade show display in 6 other ways. |
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Theatre Company Wins A New Arrive Portable Display & Workstation In The Skyline Video Contest
 Skyline Exhibits awarded Commonweal Theatre Company the grand prize in their "Arrive with Ease" video contest. Commonweal made a creative and funny video outlining the Arrive® display's portability, convenience and ease of use. Commonweal received a free Arrive Portable Display and Workstation valued at over $3,000, and a $200 gift certificate. Three additional companies received finalist prizes of $100 gift certificates. See all the contest videos by clicking here > > >
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FREE Live Webinar:
Designing Your Exhibit As A Marketing Tool
Wednesday, March 9, 2011
Design Your Exhibit as a Marketing Tool
Attend our free webinar and gain insights into developing effective exhibits that generate more leads, sales, and better results.
Topics covered at this free seminar:
• Ensure your message actually gets across to your customers and prospects
• Know what elements make your exhibit more productive as a workspace for your individual needs
• Squeeze more out of your exhibiting budget and ensure it's viewed as an investment, not as an expense, whether you have a small or large exhibit
Click below to register for the Design Your Exhibit as a Marketing Tool Webinar:
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 What’s Working In Exhibiting
New White Paper Research Report Reveals Today’s Best Trade Show Marketing Practices
With insightful analysis and almost 100 tips from exhibitors, the report reveals the most effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets. Click here now to get your complimentary 32-page report.
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Measurement Made Easy! CD 
This is what you need to help you prove and justify the value of your trade show program. With 19 calculators and planning templates, Measurement Made Easy! will help you make sound exhibiting decisions and report them to your internal team.
There are 5 Pre-Show planning templates to analyze opportunities and costs before your shows. There are also 14 calculators for use after your show, featuring popular measurements such as Return On Investment (ROI), cost per qualified lead, new product introductions, presentations, estimated versus actual budget, and many more.
Click here to request your free Measurement Made Easy! CD.
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