Welcome Trade Show & Event Marketers,
Welcome to 2011! To help you start right, we offer 7 articles about everything from trade show proverbs, preventable exhibiting mistakes, help on logistics ... and start with a sometimes serious look at the New Year’s exhibiting trends:
I hope 2011 will be your best exhibiting year ever!
Warm regards,
Bill Dierberger – President
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Trade Show Trends: 21 Occasionally Silly Predictions For 2011
 You are invited to take a look at the major (and some of the less obvious and even less serious) trends about trade shows: Will trade shows grow in 2011, and why? How will technology, social media, the global economy, and TSA body scanners affect trade shows? What colors and promotions will be popular? Gaze into our crystal ball to see the 21 trade show trends for 2011 by clicking here > > > |
The Book of Trade Show Proverbs
Our story begins with a veteran exhibitor passing on a secret book filled with the collected exhibiting wisdom of the ages. Read these 20 trade show proverbs, giving sage advice to ease the stress of exhibit setup, how to get more from booth staffers, and instill marketing purpose to your trade show program. Click here to read the story and the yellowed pages of his ancient book. |
10 Mistakes Exhibitors Make
 You’ve got a tremendous investment, not only in money, but also time and training in marketing your business at trade shows. Don’t get in the way of your own success! The best way to succeed is to learn from the mistakes of others. Get the most from your trade show investment by avoiding these 10 mistakes exhibitors (repeatedly) make. Click here to read the article > > > |
8 Logistics Tips to Reduce Fees, Stress, and Other Trade Show Side Effects
 Planning for a trade show doesn’t mean that you have to become a nervous wreck for months. Even if you’re new to the industry, you can have a successful, scare-free show experience. This short list of 8 simple, yet very important tips will help you have a smoother show with less stress. Read more by clicking here > > > |
5 Reasons Modular Trade Show Exhibits Are Better Than Custom Exhibits
 Some companies invest in custom-designed booths and display pieces while others look to a more modular exhibit. For most businesses, there are advantages to modular units that make them the best choice. Modular exhibits give exhibitors several valuable advantages over custom exhibits including greater flexibility, ease of use, ease of upgrades, and lower costs. Read more by clicking here now > > > |
Skyline Exhibits Reflects On Its 30th Year With A Vision For The Future
 It started in December of 1980 with a primitive version of the pop-up display in the trunk of a K-car and the drive to innovate. Thirty years later, Skyline Exhibits has nearly 100 Design Centers throughout North America, representation in 40 countries, and designs exhibits of all sizes for some of the world's most recognizable companies."Looking back, it's been an amazing evolution," stated Bill Dierberger, President of Skyline Exhibits. Read more... |
FREE Live Webinar:
Social Media for Trade Show Promotions
Wednesday, February 9, 2011
Social media is not a threat to trade shows – it’s actually a great new medium for getting more people to your trade show booth!
Attend this free, live webinar to learn:
- Which social media websites to use first
- What content works best in social media
- Many examples of pre-show, at-show, and post-show promotions on social media sites
- When and how often to post your promotions via social media
- How to jump start promotions if you don't already have a social media presence
Click below to register for the Social Media for Trade Show Promotions Webinar:
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 What’s Working In Exhibiting
New White Paper Research Report Reveals Today’s Best Trade Show Marketing Practices
With insightful analysis and almost 100 tips from exhibitors, the report reveals the most effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets. Click here now to get your complimentary 32-page report.
Get Your Copy of the White Papers on Exhibition Trends For 4 Key Vertical Markets
See how exhibitors like you are affected and adapting to trends such as globalization, outsourcing, new shows, attendee changes, and more. You’ll make more informed choices that improve your exhibit marketing.
Click here to get your choice of our 4 Vertical Market White Papers.
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Skyline Exhibits
3355 Discovery Rd.
St. Paul, MN 55121
Phone: 800-328-2725
www.skyline.com
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January 2011
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