Welcome Trade Show & Event Marketers,
Great trade show marketers have a strategic plan -- and also the skills to execute on the details. Get ideas for both in these articles about planning, booth staffing, exhibit design, demos, promotions, and more:
We hope you finish the first half of 2011 with a strong performance at your next trade show!
Bill Dierberger – President
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Trade Show Planning Timeline: Manage Your Logistics AND Marketing
 To master the deadline driven world of trade shows depend on great planning. Yet all too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, we get more distracted by the "what to do" rather than the "why to do" it. Here are some ideas for your plan, either for a single show or for your entire program, starting from 6 months before the show all the way to after the show is over. Click here to create a better planning timeline. |
10 Easy Things Exhibit Managers Can Bring to Trade Shows to Entice Booth Staffers to be More Productive
 We all know that trade shows are the most cost-effective way to meet with the most amount of customers and potential customers in the least amount of time. But let's face it, amongst all of the positive benefits and fun times we have, trade shows are hard work and very tiring. So wouldn't it be nice to make trade show life easier? Click here to discover 10 easy things exhibit managers can bring to a trade to make the whole process easier and more efficient for booth staffers. |
Look In The Mirror: Is Your Trade Show Exhibit Inviting?
 If your exhibit does not look its best, perhaps it's because you got so caught up with orchestrating the details. So do this at your next show: immediately before the show starts, walk out in front of your booth and examine it with a critical eye. Look at yourself in the mirror, so to speak! You wouldn't leave your home in the morning without looking your best so why start any trade show looking below-average? Click here to read the 11 questions to ask yourself to ensure your trade show exhibit is inviting. |
Trade Show Stand Design: The "SureStep" Way to Brand Victory
 Trade shows and specialized venues seem to hold the secret to your brand experience, because they offer a unique arena where your prospects get to touch, feel, breathe and explore your brand. For this, you need to be bold and dauntless. This is one place that your brand must stand out from the noise of the trade show crowd. Click here to read how one exhibitor created a trade show exhibit that goes beyond showcasing product, to instead bringing its brand promise to life. |
A Dynamic Trade Show Demo That Soaked Up The Buzz
 A great trade show demo accurately tells the exhibitor's brand's story in a fun, interactive, and innovative way. Trade show guru Bob Milam shares a great demo example: the demo was staged in a small (10x20) booth space, tucked away among several larger, more impressive (and expensive) exhibits. Yet, it was constantly full of people, and quickly became a big part of the "buzz" around the exhibit hall. Read why this demo packed in the traffic (and understand how you could, too) by clicking here. |
How To Build A Great Pre-Show Promotions List
 Pre-show promotions are one of your best methods to get people to visit your trade show booth. Pre-show promotions are direct marketing for trade shows. It's an old saw for direct marketers that the success of your direct marketing relies first on the list, second on the offer, and third on the creative. Since list-building is the most important (and probably the least discussed!), we're going to cover it in this article. Click here to read how to build a great list for your pre-show promotions from one or more of 5 key sources.
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Trade Show Exhibit Design: "Design With the End in Mind"
 Those of us in the trade show exhibit design business like to think of ourselves as rather creative. When we sit to design an exhibit we want you (the client) to think we're just the Picassos of the trade show floor, blowing you away with some cool concept you've never seen before. We want to give you something you can stand in front of at the show and proudly display your products and services, impressing your prospects, customers, co-workers (especially the boss) and making your competitors jealous over your "cool" booth. BUT, if we design to impress you (and ourselves) but fail to effectively reach the attendee, we've both missed the mark. So, when we sit to design with you our list of questions will be something like ... (click here to read the questions) |
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Are You A Battle-Tested Trade Show Veteran?
 There are aspects of the trade show floor that can make it seem like a battlefield: competitors face off across battle lines (aisles), weapons (new products) are launched to capture market share, and soldiers (booth staffers) battle to win clients from one another. Sounds like a war zone. So how battle-tested are you? Click here to take this quiz and count up your points. See just how many skirmishes you've faced on the trade show floor -- and how you handled yourself amidst the fog of war.
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FREE Live Webinar:
What's Working In Exhibiting
Wednesday, July 13, 2011
Attend this webinar to discover how your peers are succeeding now at trade shows. Learn the most effective strategies and tactics exhibitors are using to boost their results and stretch their budgets.
Discover what exhibitors say is working best for them now in these 7 key areas:
- Show Selection
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Budgeting
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Measuring Results
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Lead Management
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Exhibit Design
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Booth Staffing
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Promotions
Then get your burning trade show questions answered in a lively Q & A session.
Register for a session now by clicking a date below:
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 What’s Working In Exhibiting
New White Paper Research Report Reveals Today’s Best Trade Show Marketing Practices
With insightful analysis and almost 100 tips from exhibitors, the report reveals the most effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets. Click here now to get your complimentary 32-page report.
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Special Event. One Chance to Get It Right.
Let Us Help.
.jpg) Where do you go when you've got to prepare for the annual sales meeting - or that special company anniversary event? Skyline's Event Marketing Idea Kit is just the resource to help you get you special events organized. Industry experts go over planning, budgeting and all aspects of event management.
Request your complimentary 60-page book right now. |
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June 2011
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