Welcome Trade Show & Event Marketers,
Enhance your trade show marketing program with tips and insights from these 7 new articles, including ideas on measurement, time management, booth staffing, branding, and logistics:
March is when we walk a mile in your shoes by being exhibitors ourselves, at EXHIBITOR2011. We hope to see you there!
Bill Dierberger – President
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5 Quick Measurements To Improve Your Trade Show Results
 Your boss, and especially your boss’s boss, want you to measure your trade show ROI. But with your longer B2B sales cycle, you won’t know the sales generated from each show for months, maybe years. And that’s assuming you can get access to the sales data in the first place. So click here to read 5 things you can measure during and right after your show. Things that will help you not only justify your program, but drastically improve it. So if and when you finally do get actual sales numbers, they’ll be worth measuring. |
3 Ways To Get More Out Of Your Day
 New Year’s Resolutions time may have come and gone, but we are all still very motivated to lose weight, stop smoking, learn how to do this or that, find love, whatever it may be. We also still need to get our jobs done and over the past 2 years with the economic downturn many companies have had to lay off employees, which mean doing more with less. Now other than simply working more hours how can we do this? Click here to read 3 key ways to get more out of your day. |
Branding Demystified
 What is branding? The definition of branding has evolved quite rapidly over the past couple of years. No longer are brands manufactured in board rooms and no longer are perceptions shaped primarily based on what corporations tell us to believe through advertising. Today a brand can be defined as your reputation built off of both your promise to your customers and the sum of all of their experiences with you. Click here to read what it takes to build a successful brand. |
Every Second Counts At Trade Shows
 At almost every show there comes a time when, if you had three wishes from a genie, you’d use one to have the show end. But trade show time should never be wished away. Your company has made a big investment to get in front of hundreds, if not thousands of potential clients during a finite number of show hours. Click here to discover ideas that will help you instill a sense of urgency and get more from your booth staffers. |
How Advance Warehouse Can Save You Money And Time At Your Next Trade Show
 You may be surprised to discover that the ease and cost of your exhibit installation and dismantle depend in part on how and when you ship your materials to the trade show. In most cases, you can either ship direct to the trade show floor to arrive on the day of your arrival, or you can ship days or even weeks in advance to a designated advance warehouse. Click here to discover how each of these shipping solutions works is vital to a smooth trade show event. |
7 Hidden Competitors At Trade Shows
 When you exhibit at trade shows, you agree to present yourself side-by-side with your industry competitors. Yet you have much more competition for attendees’ attention than merely your fellow exhibitors. Click here to read which 7 competitors you must beat, and how to fully engage your clients and prospects at trade shows. |
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FREE Live Webinar:
10 Things I Wish I Knew Before I Started Exhibiting
Wednesday, April 13, 2011
10 Things I Wish I Knew Before I Started Exhibiting
As an exhibitor, you are faced with hundreds of tasks to make your trade show marketing program effective. But which areas do you need to focus on to ensure success?
Attend this webinar and gain valuable insights about trade show marketing expectations, exhibit design, budget busters, booth staffing, lead management, and more.
Click below to register for the 10 Things I Wish I Knew Before I Started Exhibiting Webinar::
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 What’s Working In Exhibiting
New White Paper Research Report Reveals Today’s Best Trade Show Marketing Practices
With insightful analysis and almost 100 tips from exhibitors, the report reveals the most effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets. Click here now to get your complimentary 32-page report.
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Special Event. One Chance to Get It Right.
Let Us Help.
.jpg) Where do you go when you've got to prepare for the annual sales meeting - or that special company anniversary event? Skyline's Event Marketing Idea Kit is just the resource to help you get you special events organized. Industry experts go over planning, budgeting and all aspects of event management.
Request your complimentary 60-page book right now.
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March 2011
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