Welcome Trade Show & Event Marketers,
Get more from trade shows with these articles about integrating new technology with your exhibiting program, plus ideas about booth staffing, logistics, budgeting, and more:
We hope the ideas and insights you gain from these articles and others on our blog at www.skylinetradeshowtips.com will boost your results and trade show R.O.I.
Bill Dierberger – President
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Are QR Codes Worth Putting On Your Trade Show Displays?
 There’s a growing interest in QR codes for trade show display graphics lately. While already very popular in Asia, QR codes are just starting to take off in North America. If you’ve been considering them, this article is for you. We describe what QR codes are, why to use them, and what the hurdles are to a good experience. We finish with a short list of recommendations if you put QR codes on your trade show displays. Learn more about using QR codes on your booth by clicking here. |
10 Ways To Use Social Media To Get Attention At Trade Shows
 Social Media expert Nate Riggs spoke at the Skyline of Ohio Exhibitor Exchange to roughly 120 event marketers who were looking for ways to leverage technology in their trade show marketing strategies. He shared insights about building your team, what tools to use, what content to share, how to properly act in the world of the social web, and more. Click here to read more about these nuggets you can start implementing today. |
10 Booth Staffing Secrets To Double Your Trade Show Lead Count … Guaranteed!
 When you ask the average booth staffer about trade shows, the first thing that comes to mind is long hours, sore feet, some fun, and work piling up back in the office. This may be true, but needless to say we do shows for the benefits that we receive by way of lead counts and exposure in the market place. Click here to read the 10 “secrets” that can help unlock the potential of shows for you. These are more advanced booth staffing methods that will double your results. |
How Big Can Your Trade Show Display Be? Exhibit Rules and Regulations
 There are standard display rules and regulations for exhibiting at trade shows in the U.S.A. You may not do anything that may hinder or prevent exposure and attendee traffic to your neighbors. Even the veteran trade show manager needs to refer to the rules and regulations periodically to make sure they are in compliance, so show management doesn’t have to tell them to modify their booth structure on-site. Click here to read about three of the most common booth display rules. |
My Ideal Trade Show Display Client
 Skyline Exhibiting Consultant Reggie Lyons is grateful for the variety of trade show marketers he works with, from exhibit concept to completion. But what would the ideal trade show client look like? They would be innovative and willing to take risks, exhibit at a lot of shows with multiple booth sizes, be willing to experiment with technology, know the value of a plan (and patience when a Plan B is needed), and more. Click here to read if this describes you, or what you strive to become. |
Have You Noticed The Price Of Gas? 3 Tips To Reduce Trade Show Shipping Costs
 By now you’ve no doubt noticed the rising gas prices you’re paying at the pump. Our industry is no different and has seen a dramatic rise in trade show transportation costs due to the high cost of crude oil and gas prices. Almost every carrier is adding a fuel surcharge of up to 15% to our shipments. Click here to read 3 suggestions that may help you save on your exhibit and trade show related shipping costs.
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How To Buy A Pop-Up Trade Show Display: A Word To The Wise
 If you’ve never purchased a “pop-up” before, don’t be fooled by cheap imitations sold on the Internet. When it comes to buying a pop-up display, remember the old adage “you get what you pay for.” Click here to get 4 questions about materials, support, marketing results, and accessories to ask your potential trade show display vendors before buying to get the best value. |
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FREE Live Webinar:
Social Media for Trade Show Promotions
Wednesday, June 15, 2011
Social media is not a threat to trade shows – it’s actually a great new medium for getting more people to your trade show booth!
Attend this free, live webinar to learn:
- Which social media websites to use first
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What content works best in social media
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Many examples of pre-show, at-show, and post-show promotion on social media sites
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When and how often to post your promotions via social media
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How to jump start promotions if you don't already have a social media presence
Click below to register for the Social Media for Trade Show Promotions Webinar:
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 What’s Working In Exhibiting
New White Paper Research Report Reveals Today’s Best Trade Show Marketing Practices
With insightful analysis and almost 100 tips from exhibitors, the report reveals the most effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets. Click here now to get your complimentary 32-page report.
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Special Event. One Chance to Get It Right.
Let Us Help.
.jpg) Where do you go when you've got to prepare for the annual sales meeting - or that special company anniversary event? Skyline's Event Marketing Idea Kit is just the resource to help you get you special events organized. Industry experts go over planning, budgeting and all aspects of event management.
Request your complimentary 60-page book right now.
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Skyline Exhibits
3355 Discovery Rd.
St. Paul, MN 55121
Phone: 800-328-2725
www.skyline.com
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May 2011
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