Welcome
Trade Show & Event
Marketers,
This
is the time of the year when you take stock in
how well you performed on the show floor -- and
start planning for next year’s show schedule and
budget. So here are great tips to help you
with setting objectives, strategy, exhibit
design, lead fulfillment, and
more:
We
hope you had a tremendous year with your trade
show program, and hope to help you make your
next year even better.
Bill
Dierberger – President |
The First Question To Ask When
Exhibiting At Trade
Shows
 What’s
the first question to ask when you are
exhibiting at trade shows? That’s a good
question. There are many important
questions you can ask about show selection,
promotions, booth staffing, lead management, and
more, with answers often critical to your trade
show success. Yet these questions go on
hold until you answer the first, essential
question. After that, answers to all the
other questions fall into place. Click here to see a bunch of
great trade show questions, and to get the first
question to ask when exhibiting at
trade shows.
|
Can
Your Trade Show Exhibit Do 3 Things in 3
Seconds?
 Studies
repeatedly find that you have 3 to 5 seconds to
do three things: 1. Catch the attention of a
passing prospect, 2. Communicate an effective
message, and 3. Give them enough reason to
pause…just enough time to allow your highly
trained and motivated booth staff to
engage. Just 3 to 5 seconds. Can
your exhibit do all that, that
fast? Click here to read the 5
things to consider to ensure your
exhibit can do these three things in three
seconds.
|
Getting
Your Boss To Try A New Trade Show Marketing
Strategy
 Do
you believe your company can get more bang for
its trade show marketing dollars if you employed
a different strategy? If so,
the next step is to convince your boss that you
need a new approach. But be
warned: no one is going to be interested in
hearing that there is a problem with the status
quo unless you are able to present a better
alternative.
Click here to read the 4 steps you
can take to make certain you find the best
strategy for your next
show.
|
Fixing
The Missing Links In Trade Show Lead
Fulfillment
 What
you consider to be good lead fulfillment may
look very different to the visitors of your
trade show booth. What stands in the way
of great lead fulfillment? Poor transfer
of key info from your booth staffer to your
field sales rep, and the generic fulfillment
package you send that does not address what your
booth visitors actually asked for. Click here to see how you
can fix this urgent problem that
threatens to undo all the good work you are
doing at trade shows. |
How
to Use Incentives To Get Things
Done
 It’s
great that you’ve made the commitment to getting
more done in your career and your trade show
program with new ways to be more
productive. Now, you have to make sure
that you continue to do what is necessary to
keep these efforts successful and not revert
back to bad habits. Click here to read the three
things you can do to maintain a
higher level of productivity by using incentives
for yourself and your booth
staff. |
|
Why
Two Trade Show Displays May Cost You Less Than
One
 If it’s your job to
buy a new exhibit, then here is some helpful,
yet counter-intuitive advice prior to
determining your purchasing budget. Many
people often make the mistake of purchasing just
one main exhibit for all their events ‘to save
money,’ when purchasing two or more exhibits may
actually be more cost-effective. Click here to read the 3
steps you can take to see if you
would save money if you had more than one trade
show display.
|
|
FREE
Live Webinar:
10
Mistakes Exhibitors Make
Wednesday,
December 7,
2011
10
Mistakes Exhibitors Make
You’ve
got a tremendous investment in time and money in
marketing your business at trade shows. Don’t
get in the way of your own success! In
this no-cost webinar we’ll reveal 10 mistakes
exhibitors make again and again – then tell you
how to fix them. These
are easily preventable mistakes in such major
exhibiting areas as:
- Exhibit
Design
- Promotions
- Booth
Staff Training
- Lead
Management
- Logistics
Mistakes,
of course, are common and learning from them is
the key. It’s even better if you can learn
from other people’s mistakes before you make
them yourself.
Register
for a session now by clicking on a link
below:
|
|
 What’s
Working In Exhibiting
White Paper
Research Report Reveals Today’s Best Trade Show
Marketing
Practices
With
insightful analysis and almost 100 tips from
exhibitors, the report reveals the most
effective strategies and tactics exhibitors are
using today to boost their results and stretch
their budgets. Click here now
to get your complimentary 32-page
report.
|
|
Measurement Made Easy! CD
 This
is what you need to help prove and justify the
value of your trade show program. With 19
calculators and planning templates, Measurement
Made Easy! will help you make sound exhibiting
decisions and report them to your internal team.
There are 5 Pre-Show planning templates to
analyze opportunities and costs before your
shows. There are also 14 calculators for use
after your show, featuring popular measurements
such as Return On Investment (ROI), cost per
qualified lead, new product introductions,
presentations, estimated versus actual budget,
and many more. Click
here to request your free Measurement Made Easy!
CD
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|
Skyline
Exhibits
3355
Discovery Rd.
St. Paul, MN 55121
Phone:
800-328-2725
www.skyline.com
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2011 Skyline Exhibits. All rights
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November
2011
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