Welcome Trade Show
& Event
Marketers,
Take
a break from your big October trade shows to get
insights with these articles about improving
results, booth staffing, exhibit design,
promotions, time management, and
more:
Please let us know if there’s
anything else we can do to help you make your
trade shows more
successful.
Bill
Dierberger –
President |
Why
Didn't That Attendee Stop In My Trade Show
Booth?
 He
sure looked like a perfectly good
prospect. He had the right
color badge. He works at a
company that is in the right vertical market and
the right size. And your
uncanny booth staffing sixth sense told you he
even had an approved budget for your
product. Yet with barely a
glance he sailed right on past your
booth. So why didn’t he drop
anchor? Click here to
read the 8 reasons why that
attendee didn’t stop in your trade show
booth.
|
23
Trade Show LOL Cats Make Exhibitors Laugh Out
Loud
 One of the most popular ideas that
has spread around the Internet is the hilarious
LOL cats … and now they’re into trade
shows. These amusing cats not
only have 9 lives, they apparently have even
more trade shows. They have
faced with good humor the travails of booth
staffing, travel, promotions, display set up and
shipping, lead management, exhibit design, and
more. Click
here to see 23 funny
images that only a trade show exhibitor
will giggle at.
|
What
Transforms A Trade Show Exhibit Into An
Experience?
 Do
you want attendees to remember your exhibit long
after the event is over? If
so, key into something educators have
discovered; the more senses you engage in your
booth experience the more people will remember
your message. People are
classified as visual, audio or kinesthetic
learners and all three types will be at your
trade show. Click
here to
discover
some ways to turn your trade show exhibits into
an experience for everyone who
visits! |
Don't
Blame Your Booth
Staff
 YOU
the Exhibitor have invested hours and hours in
meetings, discussing booth structure, how you
want the booth to look, what main message you
want your attendees to know, and
more. So when the booth looks
great but doesn’t get the results you want, your
first reflex may be to blame your booth
staff. Don’t blame them just
yet. Click
here to read about the three
things you
may have overlooked doing before your
show. |
8
Wrong Ways To Use Trade Show
Promotions
 Done right, promotions increase
tradeshow booth traffic, make positive
impressions, deepen relationships, and boost
memorability. Done wrong,
they can waste booth staffers’ time, be a drain
on your trade show budget, and erode your
reputation.
Click
here to discover 8 common wrong ways to use
trade show
promotions – and how you can avoid making
these same mistakes
yourself! |
|
I'd
Rather Be Exhibiting Than
…
 Think exhibiting is
tough? It sure beats the
alternatives! Not only does
exhibiting add considerable value to your
company’s brand – and sales pipeline, it’s
better than getting stuck in time-wasting
activities, or being caught out of the loop on
what’s going on with clients and your
industry. Click
here to quickly
see 16 burdensome things you can
avoid by exhibiting at a trade
show!
|
|
3 More Ways To
Get More Out Of Your Day
 Following up on his
earlier blog post about increasing your personal
productivity, Jordan Hanlon shares three more
ideas to get more out of your day.
Learn how to increase your reading speed
by 25% instantly, learn about a free software
program that helps you synchronize all your
notes and thoughts across multiple tech
platforms, and learn how to make sure you only
attend meetings that are worth your
time. Click here to
read these three new productivity
tips!
|
|
PictureScape®
Frame System: Inline Exhibits With Custom
Shapes!
 Now you don’t have to
choose between an easy set-up display and a more
structurally intriguing exhibit that takes more
time to set up. The
PictureScape® Frame System gives you a light
weight, easy-to-set-up choice that offers unique
design and a cleaner look than ever
before. Click
here to
see the cool movie that shows more about the
PictureScape Frame System. And for a limited
time, you can receive the introductory price of
20% off the PictureScape fabric graphic on a new
or replacement panel. Contact
us for more details.
|
|
FREE Live
Webinar:
Trade
Show Promotions: Getting More of the Right
People To Your
Booth
Wednesday,
November 9,
2011
Trade
Show Promotions
Webinar
The
average trade show attendee only visits about 20
of the roughly 400 exhibitors per show -- and
attendees mostly decide who they’ll see before
the show even starts. How do
you beat those odds? With
better trade show promotions!
This
webinar will help you boost your booth traffic
and get key decision makers to visit you
with:
- The
3 questions you need to answer before choosing
your trade show promos
- A
grab bag of ideas: 17 pre-show and 27 at-show
promotion ideas
- The
8 common mistakes exhibitors make with promos –
and how to avoid them
Then
get your important trade show questions answered
in a fast-paced Q & A
session.
Click
below to register for the “Trade Show
Promotions: Getting More of the Right People To
Your Booth” Webinar:
|
|
 What’s
Working In
Exhibiting
White
Paper Research Report Reveals Today’s Best Trade
Show Marketing Practices
With
insightful analysis and almost 100 tips from
exhibitors, the report reveals the most
effective strategies and tactics exhibitors are
using today to boost their results and stretch
their budgets.
Click here
now to get your
complimentary 32-page report.
|
|
Research Study
Reports Advantages of More Modular
Exhibits
Click
here
to get the 20-page White Paper written and
produced by Tradeshow
Week Magazine: The
Trend to Custom Modular Exhibits.
Based on survey responses from over 170
exhibitors. See why exhibitors are shifting away
from traditional custom exhibits to get the
greater flexibility, similar impact, and lower
costs available from custom modular
exhibits.
|
|
Skyline
Exhibits
3355
Discovery Rd.
St. Paul, MN 55121
Phone:
800-328-2725
www.skyline.com
To ensure delivery
to your Inbox (not bulk or junk folders), please
add Skyline Trade Show
Tips [tradeshowtips@skyline.com] to
your address book.
If you wish to be removed
from this newsletter mailing list, please send
an e-mail message, making sure the FROM
address is the same one we mailed so that we can
find it in our database, to the following
address:
Unsubscribe. Thank you for helping us
serve you better.
Yes, You Can Share These Trade
Show Tips
With Your Readers
and Exhibitors!
Want to use content
from Skyline Trade Show
Tips?
Click
here to find out
how.
©
Copyright 2011 Skyline Exhibits. All rights
reserved.
Follow Skyline
on: 
 Subscribe
to Skyline Trade Show Tips via RSS feed
–
get timely updated tips, news, ideas and
inspiration. We update the
blog more than once a month, and include more
industry news that may benefit you right away.
Click for RSS
FeedSubscribe to Skyline on
YouTube
| |
|
October
2011
Not
a subscriber?
Click
Here
| |
|
