July Trade Show Tips
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Welcome Trade Show & Event Marketers,

With EXHIBITOR2012 right around the corner, now is the perfect time to polish your trade show exhibiting best practices.  Here are 8 stories about top lead management techniques, trade show planning for success, quick prospecting, why lounging isn’t lazy, email on the road, Skyline’s EXHIBITOR plans and more: Please let us know if there is anything we can do to help make your trade show exhibiting program more successful!

Bill Dierberger – President


10 Top Tips For Trade Show Lead Management

Manage Your Logistics   Lead management is the least visible, yet most important final stage of your trade show marketing.  But you’ll know it matters when you get a huge pile of leads from a show, and they end up gathering dust atop someone else’s desk.  To help you bring this essential step into the light, click here to read the 10 best lead management tips that we’ve gleaned over the last two decades.


How To Win At Trade Shows

A trade show takes a significant amount of a company’s marketing budget so it’s important to make the most of the opportunity.  The payoff can be higher and quicker than many other marketing channels. Winning at trade shows depends greatly upon the work done in advance.  Click here to find out how you can create your own winning plan.
                                               
  Top 10


How Trade Show Booth Staffing Is Like Speed Dating

Top 10   There are a lot of similarities between getting the attention of a potential mate and getting the attention of a trade show attendee. You only have a few seconds to convey your message and draw in those passing by. Click here for great tips on attracting and engaging prospects.


Staging A Great Photo Opp: Take A Tip From Snooki

Although most of us might not choose Jersey Shore’s “Snooki” to be the Godmother of our firstborn child, the girl sure can cause a buzz.  Check out her photo opp next to a Skyline Mirage and pick up some tips on how to get your trade show display its 15 minutes of fame and then some.   Little Boy


When Lounging Around Is Actually Productive

Construction Worker   The new trend in trade show exhibit design is leaning towards stylish and comfortable lounges and sitting spaces.  Take your face-to-face marketing to another level by incorporating a dedicated space to foster conversation and exchange information. Click here to find out how lounging around can pay off big.


Managing Emails While At A Trade Show

Many trade show managers, booth staffers or marketing people that are involved in the exhibiting world rarely find themselves just sitting at a desk.  Click here for some great tips on how to keep your emails from piling up when on the road, at a trade show or just traveling, period.   Exhibits


EXHIBITOR2012: Meet Us At The Show

10/10/10   Going to EXHIBITOR2012? Visit our booth to attend our 12 free seminars, get a cool gift, snack on chocolate, and talk about enhancing your trade show success.  Click here to find more information about all Skyline has to offer at this year’s show.


What Marketing Lessons Can We Learn from Tebow Overload?

You may be getting sick of all the attention Tim Tebow is getting, but have you stopped to think about what you can learn from his branding strategy?  Click here for 5 ways Tim Tebow is marketing himself and how it applies to your trade show exhibiting program.
                                               
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FREE Live Webinar:
The Value Of Trade Shows
Wednesday, March 14, 2012


Social Media for Trade Show Promotions

Are trade shows worthwhile?  And will they continue to be?  Yes!  This webinar answers these two questions and many more.  

Based on survey responses from over 300 exhibitors and over 200 attendees, you’ll learn: 
                                   
• Why exhibitors highly value trade shows
• What are the main reasons exhibitors market at trade shows
• Why attendees go to trade shows (so you can understand their hot buttons)
• What attendees want to do at trade shows (so you can offer those activities)
• What attendees say will get their attention (so you can adjust your strategies)
• How exhibitors say they have improved their trade show performance
• How exhibitors are using trade shows differently than before
 
Then get your important trade show questions answered in a fast-paced Q & A session.

Register for a session now by clicking a date below:
 


 
Wednesday, March 14, 2012 9am PDT-10 am MDT – 11 am CDT – 12 noon EDT
     
  Wednesday, March 14, 2012 11 am PDT – 12 noon MDT – 1 pm CDT – 2 pm EDT


What's Working In Exhibiting
White Paper Research Report Reveals Today's Best Trade Show Marketing Practices


With insightful analysis and almost 100 tips from exhibitors, the report reveals the most effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets. Click here now to get your complimentary 32-page report.   What's Working in Exhibiting


Special Event. One Chance to Get It Right.
Let Us Help.


Event Marketing   Where do you go when you've got to prepare for the annual sales meeting—or that special company anniversary event? Skyline's Event Marketing Idea Kit is just the resource to help you get your special events organized. Industry experts go over planning, budgeting and all aspects of event management.

Request your complimentary 60-page book right now.



Key Skyline Links:

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Skyline Exhibits
3355 Discovery Rd.
St. Paul, MN 55121
Phone: 800-328-2725
www.skyline.com



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Select useful links:

•  More Trade Show Tips
•  Seminar Schedule
•  Success Stories
•  Show Budget Workbook
•  "Successful Exhibiting Strategies in Uncertain Times" White Paper

Skyline Industry White Paper links:

•  Manufacturing & Industrial
•  Medical & Health Care
•  Information Technology
•  Professional & Business Services
•  The Evolving Role of Exhibit Marketers

Recent Tips:

•  Dude Looks Like a Lady! How Aerosmith Can Improve Your Trade Show Experience

•  7 Ways To Stretch Your Trade Show Budget

Related Tips:

•  8 Ways To Get Higher Quality Trade Show Leads

•  16 Reliable Exhibiting Tips for Before, During and After Your Trade Shows



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