If you are new to the trade show scene you may be experiencing some sticker shock, but the good news is that you don’t really need to break the bank in order to grow your business through successful trade show presentations. From exhibit rental to smart choices on promotion, graphics, transportation and more, click here to read seven tips to help you get the most from a limited marketing budget.

Shawn Lacagnina has always loved music.  And because his daughter is a singer/songwriter, he is currently reading everything he can about the music industry.  So while reading a book by Aerosmith’s drummer, he kept finding inspiring trade show ideas from Aerosmith song titles.  Click here to read how Aerosmith can improve your trade shows!

The Indianapolis Convention & Visitor’s Association recent Indy’s Super Bowl Shuffle caused quite the stir in Indianapolis when it was released recently.  The video was actually intended as a pre-show promotion for the Holiday Showcase trade show in Chicago on December 15. While the roll out of this video was flawed, if we look at the video for its intended use, it really hits the mark for trade show promotion!  Click here to read the 4 things Indy did right in their pre-show promo video.

The difference between a good booth staffer and a bad one can make the difference between a trade show that profitably boosts your brand and sales, and a tragic waste of your company’s time and money.  To help you find and prepare a winning booth staffer team, click here to read the 10 best ideas on booth staffing that we’ve collected over the years.

So you decide to exhibit at a trade show.  Your competitors have exhibited there and you know your products (or services) are just as good as theirs, if not better, and you want some of that action.  You rent a 10-foot exhibit space, a table and chairs, maybe a simple structure for a backdrop or a generic “show hall special.” Let the show begin, right? But success at trade shows requires more than just building a booth.  Click here to read 4 things you need to do well to make sure “they” will come to your booth.

Ah, the good intentions of New Year Resolutions!  People resolve to start doing important things they’ve avoided because they’re too difficult or too dull.  Well, that describes certain trade show activities!  Click here to read about resolving to follow up on your leads, measure your results, and update your exhibit graphics – and even several ways to ensure your New Year’s Resolutions actually stick!

Planning for a trade show is a massive undertaking that requires a lot of time and effort, so it can be an intimidating project to tackle.  A lot of the time we don’t even know where to start.  There is a lot of work that needs to be done and having a clear focus on what we need to accomplish helps us not get distracted by other tasks.  Click here to read how having a smaller daily to-do list actually boosts your productivity and helps you get more done.

Starting in a 10 by 10 booth space can be a good idea because of limited marketing budgets or based on the number of attendees at a trade show.  Once you’ve gotten your feet wet and become satisfied with the lead generation and business growth potential, you’ll understand that it might be time to move up to a bigger trade show booth.  Click here to read about 4 factors to consider when choosing the ideal trade show exhibit size.
Skyline Exhibits Expands to Larger Facility In Las Vegas Skyline has expanded to a larger facility in Las Vegas, the top venue destination in North America.  Skyline's new facility is nearly 50,000 square feet, bumping up their space by almost 40-percent, providing more room for exhibit services and rental inventory.  Skyline’s larger facility still remains only minutes from major exhibiting venues so service technicians are able to quickly respond to client needs.  Click here to read more about Skyline’s expanded Las Vegas facility.
Skyline Exhibits Awarded 100th Patent for Trade Show Exhibit Product Design When Skyline Exhibits was recently granted a patent for its DesignView® Exhibit System, it was a special occasion. The patent marked the 100th time Skyline has been recognized for invention. "It's an honor," stated Bill Dierberger, president of Skyline Exhibits. "So many people have worked so hard to create new and better products over the years. This milestone is a result of that cumulative effort."  Click here to read more about how Skyline continues to develop products that benefit trade show exhibitors.

FREE Live Webinar:
What’s Working In Exhibiting
Wednesday, February 15, 2012



Attend this webinar to discover how your peers are succeeding now at trade shows. Learn the most effective strategies and tactics exhibitors are using to boost their results and stretch their budgets.  

Discover what exhibitors say is working best for them now in these 7 key areas:

• Show Selection
• Budgeting
• Measuring Results
• Lead Management
• Exhibit Design
• Booth Staffing
• Promotions

Then get your burning trade show questions answered in a lively Q & A session.

Register for a session now by clicking a date below:

		Wednesday, February 15, 2012 9 am PST - 10 am MST – 11 am CST – 12 noon EST
		Wednesday, February 15, 2012 11 am PST – 12 noon MST – 1 pm CST – 2 pm EST

With insightful analysis and almost 100 tips from exhibitors, the report reveals the most effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets. Click here now to get your complimentary 32-page report.

Click here to get the 20-page White Paper written and produced by Tradeshow Week Magazine: The Trend to Custom Modular Exhibits. Based on survey responses from over 170 exhibitors. See why exhibitors are shifting away from traditional custom exhibits to get the greater flexibility, similar impact, and lower costs available from custom modular exhibits.

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To see many more exciting exhibits,
click here to visit our Design Portfolio.