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Show Selection – Worksheet
Questions to ask when considering a show:
- Is this a horizontal or vertical show? Is it a national or regional show? What percentage of the audience is international?
- Who is the audience that is attracted to the show — describe them?
- How will show management attract this audience — what promotional methods to they use?
- What has been the attendance pattern in the past? What is the projected attendance?
- How many of the attendees are non-buyers?
- Is the show audited by a third party — ExpoMark or Exhibit Surveys?
- What do the attendees think of the show? What about exhibitors?
- What is the exhibitor turnover per year?
- What type of attendee promotion or marketing programs are available to exhibitors?
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