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Join us for our next free webinar: Attracting the Right Audience at Your Trade Show Two Convenient Sessions! Wednesday, March 18, 2020 12:00 PM EST / 11:00 AM CST Click Here to Register...
Join Us for Our Next Free Webinar: Social Media for Trade Show Promotions (new and updated) Wednesday, February 19, 2020 2:00 PM EST / 1:00 PM CST Click Here to Register Do you attend trade shows...
Get more leads, sales and ROI from trade shows by attending our free seminars. Our upcoming seminars are condensed learning that you won’t find anywhere else, and you are invited! To register,...
By Matt Bohar, Skyline Exhibits Search Engine Optimization (SEO) is one of those phrases that conjures images of metacode, Google algorithms and other technical terms that seem light years away...
By John Hamari, Skyline Exhibitor Source It was recently reported that Amazon is creating an “Operations Center of Excellence” here in my hometown of Nashville. The location will be focused on...
By Kelsey Peck, Skyline Pacific Northwest The ever-changing nature of trade show technology makes it hard for exhibitors to know where to focus capital investments and training. In particular, the...
By Mary Rita Crowe, Skyline Exhibits Chicago
Many trade shows offer designated lounges that can be used for conducting one-on-one discussions with clients. But having a private area in your booth...
By Sofia Troutman, Skyline Exhibits
While everyone would like to buy a custom booth that meets all their needs and not have to worry about budget, that is not always realistic for most marketers....
By Brit Waye, Skyline E3
Social media success involves more than having tons of followers and “likes.” Significant reach and impressions can be vital ingredients to your social media soup....
By Charlita Lisondra, Skyline Exhibits
One troublesome thing about Instagram is the limited opportunity to link to your website. If you have fewer than 10,000 followers, the only opportunity to...
By Shawn Lacagnina, Skyline Displays of Houston Recently, I was asked the following question by a fantastic client: “I was wondering if you could give your thoughts on giveaways that would attract...
ByKajsa Bjoern, Skyline San Diego A lot of time and money go into your exhibit. But are you doing everything you can before the show to ensure your show presence earns a return on investment (ROI)?...
BySamuel J. Smith After all the planning, investment and hard work, imagine standing in an empty trade show booth while attendees simply walk on by. If you’ve been in that situation, chances are...
By Pierre Menard Digital images displayed on digital displays open up a new world of changeable and moving images. When it comes to selecting digital displays, exhibitors are faced with a...
Matt Bohar, Skyline Exhibits You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead...
Danny Pace, Skyline Exhibits Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. Your booth staff will have...
Jeanette Armbrust, Skyline Greater LA If you’re an event manager, travelling has become second nature. The routine of going from the airport to your rental car to your hotel to the event and back...
ByValerie Kliskey, Skyline Greater LA
The following list of late 2019 tech industry events has been cherry-picked based on the estimated number of exhibitors and attendees, as well on organizer...
Charlita Lisondra, Skyline Exhibits Great trade show photography can make all the difference on your social media feed, blog, or website, or within your printed collateral. Yet few event...
Martin Miller, Skyline Exhibits & Design In an age where technology brings the world so much closer, the ability to segment design for the immediate audience (without leaving out the crucial...
Sofia Troutman, Skyline Exhibits It is interesting to me how many trade show exhibitors are shocked that no one stops in their booth, yet they have done nothing to promote or even attract...
Karla Flores, Skyline Entourage After years of hosting seminars at Skyline Entourage, one thing has been made very clear to me: as marketers, we very often face similar struggles when it comes to...
Matt Bohar, Skyline Exhibits During our recently held “Social Media for Trade Show Promotions” webinar, we asked a polling question to attendees on whether (or not) they were using social media to...
By Sofia Troutman, Skyline Exhibits
When the Skyline E-TIPSbloglast examined healthcare events, the sector was in a state of contraction. We continue to see changes in this dynamic field, with a...
By Mary Rita Crowe, Skyline Exhibits Chicago
The changing demographics and preferences of consumers continue to shape the way businesses in the food, restaurant and food service sectors develop...
By Sofia Troutman, Skyline Exhibits I am often asked what giveaways are the most popular at trade shows. Event managers feel they should offer something, but they are at a loss of what will draw...
By Adam Deming, Skyline Exhibits Gone are the days when attendees expected to be confronted with stacks of products literature. Whether you have a limited design budget or if you’re just trying to...
By Kelsey Stage, PROMOrx Everyone knows that corporate swag is an awesome way to spread the word about your brand and engage new and existing customers. But did you know that it’s also a perfect...
By Philip Foust, Skyline-Holt Exhibits + Events Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social...
By Shelley Speciale, Skyline Xtreme Xhibits How do you determine if a trade show or conference is going to be productive for you, especially if you’ve never exhibited there? Will your existing core...
Do you think your business’ trade show strategy is in need of an overhaul? Oftentimes, the greatest challenge to a new approach is convincing leadership to abandon their standard way of doing...
By Sofia Troutman, Skyline Exhibits No matter how wonderful your exhibit or promotions, if you have booth staffers who are not paying attention you could lose more brand equity and sales than you...
By Natalie Jedlenski, Skyline 360
In the more than 35 years that Skyline has been in businesses, we’ve designed thousands of effective trade show displays for our clients. However, the best booth...
Matt Waterwall, Skyline TradeTec There is an adage in real estate that also serves well on the trade show floor. When looking for property, only three things matter: location, location, and...
By Sofia Troutman, Skyline Exhibits Our hearts go out to natural disaster victims from all over the world including recent ones in Houston, Florida and Mexico. Disasters are hard enough when you...
By Scott Young, Skyline-Holt Exhibits + Events Whether the target audience is experiencing your company at an industry trade show, in a branded corporate environment or even at an experiential...
By Ivette Flower, Skyline Displays & Design Who remembers the old-school way of collecting leads at shows? Does a fancy fish bowl come to mind? Do you remember how hard it was to qualify a lead...
Sofia Troutman, Skyline Exhibits How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest?...
By Brian Gordon There is nothing new about the Exhibition format. It’s the face to face opportunity for innovators, dreamers, suppliers, and many others to interact with potential buyers. The basic...
By Brian Gordon Being memorable as an exhibitor is extremely important for a successful show. Keeping your brand front of mind is achieved in many ways; a strong physical presence at the show with...
By: Shawn Lacagnina, Skyline Houston Today’s trade show floor is filled with a higher level of decision makers looking for solutions to their pain. Often working from a tightly formed agenda, if...
By: Marc Goldberg, Partner, and Founder of Marketech Inc.
By: Sofia Troutman, Customer Engagement & Industry Relations Manager
Staffing for Trade Shows and Events has changed. Before “Big Data” and the proliferation of electronic marketing it was...
By: Marc Goldberg, Partner, and Founder of Marketech Inc.
Product demonstrations at trade shows and events create images in the mind of visitors who participate in them. They work because:
There is...
By: Steve Hoffman, President of Skyline Exhibits & Design, Inc. Among many of our client companies we’ve noticed a gap in a logistical area of responsibility dealing with “who checks on...
By: Cam Rooney
For most, bonus display space is everything when it comes to an island display. If your budget doesn’t have room for a hanging sign, tower displays are a great alternative to offer...
By Erin Adrian, Skyline Displays Midwest
Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a...
By: Danny Pace, Product Manager
Did you know, the majority of exhibit damage occurs during transit? Investing in a good crate is more important than you might have initially thought.
It’s common to...
By: Sofia Troutman, Customer Engagement & Industry Relations Manager You know that your booth staffers are one of your most valuable, if not the most valuableasset when exhibiting at a trade...
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By: Cam Rooney, Skyline Exhibits Alberta Congratulations! Your company has enjoyed success and with growth, you are ramping up your marketing and sales efforts. This is an exciting, important time...
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By: Sofia Troutman Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients....
By: Kayla Goeman, Senior Marketing Associate
People inherently like to help others. It makes us feel good and gives us a sense of purpose. What if you could expand that feeling of helping others...
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By: Danny Pace, Product Manager
As the saying goes, there is no one-size-fits-all solution. As a Systems manufacturer, I would like to recommend everyone build system based exhibits, but the...
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By: Steve Hoffman, President of Skyline Exhibits & Design, Inc.
If I were to describe to you the thrill of driving a racecar on a track at speeds incomprehensible to the common driver, you...
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By: Jennifer Kilbride, Skyline Event Services, Ohio
Using technology in your exhibit can be a great way to increase traffic in your booth space.
It can also help you get more detailed information...
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By: Doug Noftall, President of Skyline Entourage
Today’s trade show booths are so much more than a couple tables, a stack of brochures, and some spiffy sales people. Modern trade show displays...
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By: Cam Rooney, Skyline Exhibits Alberta
Pop-up displays are most commonly used in a trade show booth as a backwall; it’s an efficient and economical solution for many exhibitors. If your company...
By: Jon Althoff, Senior Director of Global Marketing
A big mistake made by many……not having an objective prior to a conference or event! You have objectives for most business-critical processes,...
By: Greg Johnson, Managing Director of Skyline Exhibits Utah
Most often, when people think ofbanner stands, they think of using them at trade shows, or at sponsored events to help broadcast their...
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By: Steve Hoffman, President of Skyline Exhibits & Design, Inc. Your eye-catching booth, quality products & services, brilliant presentations, and promotions can all be torpedoed by the “...
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By: Shawn Lacagnina, Skyline Houston
Don’t let a less thandesirable boothlocation get you discouraged. Sure, certain booth locations are better for high foot traffic and visibility, but booth...
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By: Nicole Beiner, Skyline New York
There are roughly 85 million millennials in the US, and like any generation, they have observable tendencies that when acknowledged can help you positively...
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By: Cam Rooney, Skyline Exhibits Alberta
As a company, you want to interact with your consumers as much as possible. From updating new products, or showing them the behind the scenes of how your...
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By: Steve Hoffman, President of Skyline Exhibits & Design, Inc.
When reviewing the total cost of new exhibits, a frequent hiccup in otherwise smooth pricing reviews is when the buyer bumps into...
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By: Sofia Troutman, Customer Engagement & Industry Relations Manager
Digital is everywhere, so it is no surprise that almost every trade show exhibit has some sort of digital content. In fact,...
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Bob Watson, President, Skyline New York New York. It’s one of the world’s most iconic cities. Just the mentioning of its name many things come to mind. Times Square, the Statue of Liberty,...
By Brian Gordon, Skyline Toronto Boring booths are bad for business. To make your trade show exhibits more exciting and attention-getting, add one or more of these 11 elements to get more...
By Mike Thimmesch
The difference between a good booth staffer and a bad one can make the difference between a trade show that profitably boosts your brand and sales, and a tragic waste of your...
By Mike Thimmesch
Hidden rules govern almost every area of our lives. They guide our behavior and expectations, yet are rarely written down for us in neat little books.
For example, there’s the 5...
By Greg Johnson,Skyline Exhibits Utah For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s definitely a big step...
By Jon Althoff, Skyline Exhibits In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI?
We all love to make a sale at the show or...
By: Shawn Lacagnina, Skyline Exhibits Houston
In the minds of many business owners, social media marketing and trade show marketing are two entirely separate fields. Smartphones changed everything....
By: Cam Rooney, Skyline Exhibits Alberta Pop-up displays are most commonly used in a trade show booth as a backwall; it's an efficient and economical solution for many exhibitors. If your company...
By Kayla Goeman If you show up at a marketing event or trade show and no one visits your booth, you probably won’t consider it a success. With so many platforms and companies fighting for...
By Jeff McGrath, Skyline Metro DC
It doesn’t happen every now and then. It doesn’t even happen 50% of the time. As anyone who has ever been in a position to compete for exhibit designand build...
By: Kayla Goeman
I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. You can use this data to...
By: Greg Johnson, Managing Director at Skyline Exhibits Utah While there are still a few, very specific times where you will utilize direct mail, the vast majority of trade show marketing...
By: Kayla Goeman, Marketing Associate, Skyline Exhibits Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows...
By: Sofia Troutman, Customer Engagement & Industry Relations Manager, Skyline Exhibits It seems like everywhere you go there is someone who is tasked withDigital Marketing. In fact, many people...
By Sofia Troutman, Skyline Exhibits Giving away a low quality trinket. If you can only afford something that will break the second time your client uses it, save the money and buy coffee for your...
By Mike Thimmesch
Trade shows are the largest single expense for B2B marketers. How can you boost your results, and ensure your trade shows are more of an investment? Here are 10 ways you can drive...
By Mike Thimmesch
There are many reasons to exhibit at trade shows...and many reasons not to. While there are some valid reasons not to exhibit at shows, you may mistakenly be relying on reasons to...
By Mike Thimmesch
10 foot trade show displays come in two big categories. Which is right for you?
What’s the first thing you should decide about your 10 foot trade show display? Is it the message?...
By Mike Thimmesch
Your boss, and especially your boss’s boss, want you to measure your trade show ROI. But with your longer B2B sales cycle, you won’t know the sales generated from each show for...
By Scott Price, Skyline New Jersey The hardest part of exhibiting with trade show displays is getting people to come into your booth. No matter how great your product is; if no one sees it all of...
By Mike Thimmesch
In the rush to prepare for trade shows, exhibitors often schedule only one measly hour to training their booth staff.That’s woefully inadequate for what the staff really needs –...
By Ken Buckman, Skyline TradeTec
Attending trade shows and putting in an appearance at the many industry-specific conferences and conventions held each year is a crucial part of most company’s...
By Mike Thimmesch
Exhibiting at trade shows takes a combination of talent, teamwork, and effort to succeed. That goes double when you expand beyond backwall displays into island trade show booths....
By Mario Huggler, Expoformer AG
Trade show exhibits are best when their design and message directly focuses on the exhibitor’s target audience. A successfulexhibit design depends largely on meeting...
By Mike Thimmesch
As the entry-level booth size, 10 foot trade show displays are an essential part of exhibitions. But how do you win attendees’ attention away from larger exhibits, or even your...
By Mike Thimmesch
B2B marketers want more than just a big pile of leads. They also want higher quality leads. Leads that are more likely to convert into sales. Leads that their sales force will...
By Lisa Maniaci, Skyline New Jersey
Whenever I have a meeting with a potential client who is looking torent or purchase a new exhibit, I do what is called a complete “discovery” of their needs,...
By Mike Thimmesch
What’s the first question to ask when you are exhibiting at trade shows? That’s a good question.
There are many important questions you and your team can ask when preparing for...
By Mike Thimmesch He did what? She said what? And in our trade show booth!
You may be surprised at the Booth Staffers Behaving Badly that goes on at trade shows. Or, maybe not, since you’ve had to...
By Judy Fairbanks
Here are 16 tips based on what I’ve learned as a veteran trade show manager who knows (and loves) working on both the client and vendor sides of the fence.
Before the Trade Show:...
By Mike Thimmesch
Once at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “...
By Mike Thimmesch
Congrats — you’re no longer the trade show rookie.
You’ve trained your booth staffers to work the aisles. You’ve asked for (and received) a trade show display with bold images and...
By Steve Hoffman, Skyline Exhibits & Design
1. We spend money on ads, money on direct mail, money sending our reps into the field…all in the hope that we can get face time with the people who...
By Mike Thimmesch
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way:
Align your trade show goals with your overall marketing and...
By Mike Thimmesch
The Value Of Trade Shows Increases With A Plan
Business-to-business marketers actually invest more money on trade shows than any other marketing medium. That’s because trade shows...
By Mike Thimmesch
You’ve seen him as you walk down the trade show aisle. You point him out to your colleagues, trying to not let him see you as you do. You let out a nervous laugh as you pass his...
By Mike Thimmesch
You can tell when you really need to buy a new car: Small rust holes merging into bigger rust holes; the billows of smoke from burning oil; the engine that is so loud you have to...
By Mike Thimmesch
If you are reading this article, chances are you actuallydon’t think trade shows don’t work.
Why? Because, as two show producers recently told me, it’s exhibitors who most need...
By Scott Price, Skyline New Jersey
Your company’s trade show exhibit is the focal point for any conference or event you’re attending, but it won’t be the only thing representing your business. You...
By Mike Thimmesch
Ever hear someone say that trade shows are a zoo?Or perhaps a jungle?Then there should be lots of animals at trade shows,especially staffing the booths.
In that vein, here are 12...
Over 400 exhibitors shared their best exhibiting secrets in the white paper "What’s Working in Exhibiting Benchmarks & Best Practices." This new 44-page report, available in both print and pdf...
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By Mike Thimmesch For most exhibitors, lead generation is their #1 reason for exhibiting at trade shows.Exhibit marketers want leads to replenish their sales pipeline, bring in new and repeat...
By Mike Thimmesch
To master the deadline-driven world of trade shows depends on great planning.
Yet all too often, important marketing planning gets overshadowed by urgent logistics planning....
By John Hamari, Skyline Exhibitor Source
Whenyou ask the averagebooth staffer abouttrade shows, their first thing that comes to mind is long hours, sore feet, some fun, and work piling up back in...
By Mike Thimmesch, Skyline Exhibits Do you have a physical B2B product to sell? Then chances are you will do very well displaying it at a trade show. According to Exhibitor Magazine, about 80% of...
By John Backstrom, Skyline Pacific Northwest Face-to-Face Marketing is now the number one business-to-business marketing medium—why?
The business world has been radically changed and improved by...
By Bryna Kelly
In Minnesota, we are raised to be “nice.” But how far does that really get you? For many, nice means passive-aggressive, nice means bite your tongue, or nice means smile and nod....
By Mike Thimmesch
One summer during college I had a job as a busboy at The Old Ebbitt Grill, just around the corner from The White House. The best piece of advice given was that a busboy had to be...
By Steve Hoffman, Skyline Exhibits & Design Exhibiting at trade shows can be expensive and some of the most frustrating costs are those that don’t make an impact on your clients. Then just when...
By Mike Thimmesch
Want to improve your trade show marketing? Put it to the test.
In direct mail you can test the list, the format, and the offer. In print ads, you can test the headline, the ad...
By Mike Thimmesch
While trade shows are not easy, they are many worthwhile reasons to exhibit. How many? In just ten minutes time (and without succumbing to the temptation ofa Google search), I...
by Michael Thimmesch Imagine this: You had a great show, with a flood of booth visitors and a pile of leads. And yet after the show, your fine effort fizzled into nothing because your hard-earned...
By Mike Thimmesch
He sure looked like a perfectly good prospect. He had the right color badge. He works at a company that is in the right vertical market and the right size. And your uncanny booth...
By Mike Thimmesch
You’ve been asked the same question time and time again: “What’s the ROI from our trade show program?” You grit your teeth, take a deep breath, force a smile on your face, and...
By Mike Thimmesch
My recentarticle, “10 Things I Wish I Knew Before I Started Exhibiting at Trade Shows,” generated a lot of response, ranging from nostalgia to chuckles to gratitude. So I dug a...
By Mike Thimmesch For most exhibitors, lead generation is their #1 reason for exhibiting at trade shows. Exhibit marketers want leads to replenish their sales pipeline, bring in new and repeat...
by Michael Thimmesch Where do you look for trade show display ideas for your next display design? How about places where extra effort has been applied to make designs that stand out quickly. Here...
By Matt Bohar
Top 10 lists exist for everything from “What to Do On Vacation in Ireland” to “10 Things Not to Wear To a Halloween Party.” Avoid mistakes by reviewing this list of do’s and don’ts...
By Sofia Troutman
You’ve got a tremendous investment, not only in dollars, but also time andtraining in promoting your business at trade shows. Don’t get in the way of your own success!
Here are...
By Mike Thimmesch
Recently I posted on our blog the “10 Things I Wish I Knew Before I Started In Marketing“ and was amazed at the response. So, in that same vein, here are 10 indispensable lessons...
By Judy Fairbanks
Companies spend significant manpower and budget producing hard copy materials they bring to trade shows, hoping that everyone who picks up a flyer or brochure will read it...
By Mike Thimmesch
You invest a lot in the trade shows that you exhibit at. How much? At 36% of the average trade show budget, booth space costs are your single largest expense. Plus, your choice...
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By Clarissa Piquero Kierner
Problems at trade shows? Youaren’talone!
Every time I try to explain what I do as a Project Manager in the trade show industry I explain my job like this:
“It’s like...
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By Mike Thimmesch
At some point during the career of fortunate exhibit marketers, they have a startling revelation: They don’t have to remain “the victim” who manages an out-of-control trade show...
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By Michael Thimmesch
Recently I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.”Some readers were amazed at the wide range of skills and tasks booth staffers require,...
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By Mike Thimmesch
Perhaps you are an exhibit marketer who has yet to send your first Tweet, write your first blog post, or record your first YouTube video. Or maybe social media has already become...
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By Mike Thimmesch
The Rules of Engagement tell the military the limitations they must follow in using force. The Rules of Engagement for Booth Staffers are there to help prevent staffers from...
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By Mike Thimmesch It’s great to hear visitors to yourtrade show boothsay things like, “You’ve got just what I need!” or “We love working with your company!” or “Your booth really caught my eye!”
...
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By Clarissa Piquero Kierner
I made it through the show, what do I do now?
We have provided details on your labor, rigging and material handling order forms as well as tips on getting your freight...
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By Clarissa Piquero Kierner, Skyline Exhibits of Central Ohio First things first: material handling and drayage at the most basic level refers to the same thing: the movement of your exhibit items...
By Mike Thimmesch
It would be very easy to think that simply by building a beautiful trade show exhibit that many, many visitors will willingly come into your booth space. And for many years, that...
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By Clarissa Piquero Kierner
Have you ever been on the trade show floor and suddenly realized how nice it would be to have a certain item with you? Did it even occur to you that you might need that...
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By Clarissa Piquero Kierner
So, you were roped into handling your company’s exhibiting program – now what? Whether you are just starting to exhibit or you are a trade show veteran, understanding...
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By Mike Thimmesch
When Skyline exhibited at EXHIBITOR2012, we gave mini-seminars in our trade show booth to attendees at the show. By far the most popular topic was “12 Tips About Social Media for...
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By Judy Fairbanks
If they’re lucky, everytrade show exhibitmanager gets to ask this question at least once in their career. Here are some things to keep in mind during the all important design...
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By Mike Thimmesch Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on...
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By Mike Thimmesch
Are you a trade show exhibitor? Or a trade show marketer?
It’s understandable that as an exhibitor you get caught up in logistics, because no matter what, you have to get your...
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By Mike Thimmesch
Design your trade show exhibit well, and you’ll build your brand, attract new leads, and help generate sales. Miss the mark, and you’ll have an oversized lump that gets ignored...
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By Mike Thimmesch
Trade show promotions drive more traffic to your booth. Yet, there are nearly an infinite number of promos and giveaways, and almost as many ideas about how to do promotions...
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By Anthony Montano
There are some standard display rules and regulations for exhibiting at trade shows and expositions in the U.S.A. Even the veteran trade show manager or coordinator needs to...
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By Mike Thimmesch
Want to be remembered by visitors to your trade show exhibit? Then do a great product demo in your booth.
This really hit home for me when I recently read new research about...
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By Mike Thimmesch
Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting...
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By Mike Thimmesch
Ever have the trade show open before you were ready for it?”Just give me one more hour!” you begged the Trade Show Gods, as the first tantalizing rush of attendeesswept pastyour...
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