February 13, 2019

Join Us for Our Next Webinar! HOW TO TRAIN & MANAGE YOUR BOOTH STAFF   TWO CONVENIENT DATES!   Wednesday, February 13th   Wednesday, February 20th 12:00 PM EST | 11:00 AM CST...

BOOTH STAFFING, training, trade show logistics

January 23, 2019

Join Us for Our Next FREE Webinar: Social Media for Trade Show Promotions   Wednesday, January 23rd     2:00 pm EST | 1:00 pm CST     Click Here to Register    ...

social media, Trade show marketing, social media marketing, trade show promotions

January 16, 2019

Get more leads, sales and ROI from trade shows by attending our free seminars. Our upcoming seminars are condensed learning that you won’t find anywhere else, and you are invited! To...

trade shows, seminar, education, events

April 19, 2018

By Sofia Troutman, Skyline Exhibits I am often asked what giveaways are the most popular at trade shows. Event managers feel they should offer something, but they are at a loss of what will draw...

Trade show marketing, trade show promotions, attracting attendees

March 15, 2018

By Adam Deming, Skyline Exhibits Gone are the days when attendees expected to be confronted with stacks of products literature. Whether you have a limited design budget or if you’re just...

trade show exhibit design, graphic design, trade show furnishings

March 6, 2018

By Kelsey Stage, PROMOrx Everyone knows that corporate swag is an awesome way to spread the word about your brand and engage new and existing customers. But did you know that it’s also a...

exhibiting, promotional marketing, trade show giveaways, trade show swag

February 15, 2018

By Philip Foust, Skyline-Holt Exhibits + Events Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social...

social media, pre-event marketing, pre-event planning, at-show marketing, post-show follow-up

January 5, 2018

Do you think your business’ trade show strategy is in need of an overhaul? Oftentimes, the greatest challenge to a new approach is convincing leadership to abandon their standard way of doing...

trade show exhibiting, measurement, budgeting

December 21, 2017

By Sofia Troutman, Skyline Exhibits No matter how wonderful your exhibit or promotions, if you have booth staffers who are not paying attention you could lose more brand equity and sales than you...

trade show exhibiting, trade show planning, Trade Show Booth Staffing

October 30, 2017

By Natalie Jedlenski, Skyline 360 In the more than 35 years that Skyline has been in businesses, we’ve designed thousands of effective trade show displays for our clients. However, the best...

trade show exhibiting, best practices, tradeshow tips

October 10, 2017

Matt Waterwall, Skyline TradeTec There is an adage in real estate that also serves well on the trade show floor. When looking for property, only three things matter: location, location, and...

trade show planning, trade show logistics, trade show booth selection

September 12, 2017

By Sofia Troutman, Skyline Exhibits Our hearts go out to natural disaster victims from all over the world including recent ones in Houston, Florida and Mexico. Disasters are hard enough when you...

travel planning, convention centers, communication, safety tips

August 7, 2017

By Scott Young, Skyline-Holt Exhibits + Events Whether the target audience is experiencing your company at an industry trade show, in a branded corporate environment or even at an experiential...

trade show exhibiting, branding, trade show experience

July 27, 2017

By Ivette Flower, Skyline Displays & Design Who remembers the old-school way of collecting leads at shows? Does a fancy fish bowl come to mind? Do you remember how hard it was to qualify a lead...

BOOTH STAFFING, lead generation, trade show booth strategies

June 30, 2017

By Sofia Troutman, Skyline Exhibits How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest?...

exhibit design, tradeshows, graphic design, display theme

June 7, 2017

By Brian Gordon, Skyline Toronto There is nothing new about the Exhibition format.  It’s the face to face opportunity for innovators, dreamers, suppliers, and many others to interact...

tradeshow rules, marketing tips

May 2, 2017

By Brian Gordon, Skyline Toronto Being memorable as an exhibitor is extremely important for a successful show. Keeping your brand front of mind is achieved in many ways; a strong physical presence...

BOOTH STAFFING, giveaways, tradeshow marketing

April 20, 2017

By: Cam Rooney, Skyline Exhibits Alberta

For most, bonus display space is everything when it comes to an island display. If your budget doesn’t have room for a hanging sign, tower displays...

trade show booth, Trade show display, island booth, display space

April 20, 2017

By: Marc Goldberg, Partner, and Founder of Marketech Inc. 

Product demonstrations at trade shows and events create images in the mind of visitors who participate in them.  They work...

trade show exhibiting, product demonstrations

April 20, 2017

By: Marc Goldberg, Partner, and Founder of Marketech Inc. 

Face to face trade shows, conferences and events have become the largest estimated share of a B2B marketer's budget....

trade show strategy

April 20, 2017

By: Shawn Lacagnina, Skyline Houston Today’s trade show floor is filled with a higher level of decision makers looking for solutions to their pain.  Often working from a tightly formed...

trade show, trade show graphic

April 20, 2017

By Erin Adrian, Skyline Displays Midwest

Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather...

Trade Show Exhibit, trade show attendees, custom designed trade show exhibit

April 20, 2017

By: Steve Hoffman, President of Skyline Exhibits & Design, Inc.  Among many of our client companies we’ve noticed a gap in a logistical area of responsibility dealing with “who...

trade show, freight, asset management, I&D, material handling

April 20, 2017

By: Sofia Troutman, Customer Engagement & Industry Relations Manager

Staffing for Trade Shows and Events has changed. Before “Big Data” and the proliferation of electronic marketing...

trade shows, Trade Show Booth Staffing, Trade Show Staff

April 17, 2017

By: Sofia Troutman, Customer Engagement & Industry Relations Manager Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand...

April 17, 2017

By: Danny Pace, Product Manager

Did you know, the majority of exhibit damage occurs during transit? Investing in a good crate is more important than you might have initially thought.

It’s...

Trade Show Exhibit, shipping cases

April 17, 2017

By: Steve Hoffman, President of Skyline Exhibits & Design, Inc. 

When reviewing the total cost of new exhibits, a frequent hiccup in otherwise smooth pricing reviews is when the buyer...

April 17, 2017

By: Sofia Troutman, Customer Engagement & Industry Relations Manager

Digital is everywhere, so it is no surprise that almost every trade show exhibit has some sort of digital content. In fact,...

April 17, 2017

By: Jon Althoff, Senior Director of Global Marketing

A big mistake made by many……not having an objective prior to a conference or event!  You have objectives for most...

trade shows, Networking, Conferences

April 17, 2017

By: Cam Rooney, Skyline Exhibits Alberta Congratulations! Your company has enjoyed success and with growth, you are ramping up your marketing and sales efforts. This is an exciting, important time...

April 17, 2017

By: Nicole Beiner, Skyline New York

There are roughly 85 million millennials in the US, and like any generation, they have observable tendencies that when acknowledged can help you positively...

April 17, 2017

By: Sofia Troutman, Customer Engagement & Industry Relations Manager You know that your booth staffers are one of your most valuable, if not the most valuable asset when exhibiting at a...

April 17, 2017

By: Sofia Troutman, Customer Engagement & Industry Relations Manager Technology is infiltrating every aspect of our lives. From the moment we wake up to the moment we get ready for bed, most of...

April 17, 2017

By: Shawn Lacagnina, Skyline Houston

Don’t let a less than desirable booth location get you discouraged. Sure, certain booth locations are better for high foot traffic and...

April 17, 2017

By: Kayla Goeman, Senior Marketing Associate

What a show!

Our objective of providing an immersive Zen Experience that showcased our island and custom capabilities at EXHIBITORLIVE 2017 was...

April 17, 2017

By: Steve Hoffman, President of Skyline Exhibits & Design, Inc.  Your eye-catching booth, quality products & services, brilliant presentations, and promotions can all be torpedoed by...

April 17, 2017

By: Greg Johnson, Managing Director of Skyline Exhibits Utah

Most often, when people think of banner stands, they think of using them at trade shows, or at sponsored events to help broadcast...

April 17, 2017

By: Cam Rooney, Skyline Exhibits Alberta

Pop-up displays are most commonly used in a trade show booth as a backwall; it’s an efficient and economical solution for many exhibitors. If your...

Pop Up Display

April 17, 2017

By: Doug Noftall, President of Skyline Entourage  

Today’s trade show booths are so much more than a couple tables, a stack of brochures, and some spiffy sales people. Modern trade show...

April 17, 2017

By: Sofia Troutman, Customer Engagement & Industry Relations Manager  

Health Care trade shows in the U.S. are currently in a period of re-adjustment. In a study by Trade Show...

April 17, 2017

By: Jennifer Kilbride, Skyline Event Services, Ohio

Using technology in your exhibit can be a great way to increase traffic in your booth space.

It can also help you get more detailed information...

April 17, 2017

By: Steve Hoffman, President of Skyline Exhibits & Design, Inc. 

If I were to describe to you the thrill of driving a racecar on a track at speeds incomprehensible to the common driver,...

April 17, 2017

By: Kayla Goeman, Senior Marketing Associate

People inherently like to help others. It makes us feel good and gives us a sense of purpose. What if you could expand that feeling of helping others...

April 17, 2017

By: Danny Pace, Product Manager

As the saying goes, there is no one-size-fits-all solution. As a Systems manufacturer, I would like to recommend everyone build system based exhibits, but the...

April 17, 2017

By: Cam Rooney, Skyline Exhibits Alberta

As a company, you want to interact with your consumers as much as possible. From updating new products, or showing them the behind the scenes of how your...

February 20, 2017

Bob Watson, President, Skyline New York New York. It’s one of the world’s most iconic cities. Just the mentioning of its name many things come to mind. Times Square, the Statue of...

New York Trade Shows

January 19, 2017

By Brian Gordon, Skyline Toronto Boring booths are bad for business. To make your trade show exhibits more exciting and attention-getting, add one or more of these 11 elements to get more...

graphics, tradeshow design, design ideas

January 13, 2017

shows, events, tradeshow calendar, expositions, trade fairs

September 28, 2016

Erin Adrian, Sales/Marketing Coordinator & Database Administrator for Skyline Displays Midwest Is your company considering a custom design for a large trade show exhibit? It’s an...

trade show exhibit design, trade show budget

September 28, 2016

Jon Althoff- Senior Director of Global Marketing, Skyline Exhibits In the trade show business, it’s all about measuring ROI, which is critical to any program.  But what about your...

inline booth, Pop Up Display, Trade show display

September 28, 2016

Greg Johnson, Managing Director at Skyline Exhibits Utah For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea....

trade show budget, Trade show rental

September 8, 2016

By: Shawn Lacagnina, Skyline Exhibits Houston

In the minds of many business owners, social media marketing and trade show marketing are two entirely separate fields. Smartphones changed everything....

Banner Stands, Trade show marketing, social media marketing

September 8, 2016

By: Cam Rooney, Skyline Exhibits Alberta Pop-up displays are most commonly used in a trade show booth as a backwall; it's an efficient and economical solution for many exhibitors. If your...

pop-up display, inline booth, perimeter booth, island booths

August 26, 2016

By Kayla Goeman, Marketing Associate, Skyline Exhibits If you show up at a marketing event or trade show and no one visits your booth, you probably won’t consider it a success. With so many...

trade show promotion, Pre-show promotion

August 15, 2016

By: Greg Johnson, Managing Director at Skyline Exhibits Utah While there are still a few, very specific times where you will utilize direct mail, the vast majority of trade show marketing...

online marketing, social media

August 15, 2016

By: Sofia Troutman, Customer Engagement & Industry Relations Manager, Skyline Exhibits It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many...

social media, digital marketing, Email Marketing

August 15, 2016

By: Sofia Troutman, Customer Engagement & Industry Relations Manager, Skyline Exhibits Giving away a low quality trinket. If you can only afford something that will break the second time your...

trade show promotion, trade show giveaway

August 15, 2016

August 15, 2016

By: Kayla Goeman, Marketing Associate, Skyline Exhibits  

I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to...

Experiential marketing

August 15, 2016

By: Kayla Goeman, Marketing Associate, Skyline Exhibits Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows...

trade show exhibit design

February 12, 2016

By Scott Price, Skyline New Jersey The hardest part of exhibiting with trade show displays is getting people to come into your booth. No matter how great your product is; if no one sees it all of...

exhibiting, Networking, sales

May 3, 2015

Over 400 exhibitors shared their best exhibiting secrets in the white paper "What’s Working in Exhibiting Benchmarks & Best Practices." This new 44-page report, available in...

March 24, 2015

By Mike Thimmesch, Skyline Exhibits Do you have a physical B2B product to sell?  Then chances are you will do very well displaying it at a trade show. According to Exhibitor Magazine, about...

display, trade show tips, design

March 10, 2015

March 4, 2015

By Mike Thimmesch, Skyline Exhibits Want to build your brand at trade shows?  Your company has company. Exhibitors tell us in survey after survey that building AWARENESS IS THEIR #1 OR #2...

exhibiting, branding, Trade show marketing

January 19, 2015

Want to use tech to enhance and advance your trade show program?  Then get your free copy of the the Tech for Trade Show Exhibitors white paper. A large and growing number of exhibitors have...

November 15, 2014

September 27, 2014

by Nicole Huston Social media does a lot for businesses:  It acts as a point of contact with customers, allowing for real time interaction, and is a wonderful tool for keeping them abreast of...

marketing, social media, video, tradeshows

September 27, 2014

by Michael Thimmesch Imagine this: You had a great show, with a flood of booth visitors and a pile of leads.  And yet after the show, your fine effort fizzled into nothing because your...

marketing, tradeshows, lead generation, lead management

April 27, 2014

By Mike Thimmesch 

10 foot trade show displays come in two big categories.  Which is right for you?

What’s the first thing you should decide about your 10 foot trade show...

April 27, 2014

By Mike Thimmesch 

To master the deadline-driven world of trade shows depends on great planning.

Yet all too often, important marketing planning gets overshadowed by urgent logistics...

April 27, 2014

April 27, 2014

by Michael Thimmesch Where do you look for trade show display ideas for your next display design?  How about places where extra effort has been applied to make designs that stand out quickly....

tradeshow, design, billboards, magazines, online marketing

April 27, 2014

Need a place to store your expenses and calculate your budget?  Now you have it.  This spreadsheet lets you tack your trade show spending for booth space, exhibit-related costs,...

April 26, 2014

April 26, 2014

Here's everything you need to get started exhibiting at trade shows in one free book.

This book contains 25 articles covering logistics; booth staff selection, training, and staffing; exhibit...

April 26, 2014

White Paper Research Report

Based on an unprecedentedly large-scale research study, Marketech reveals what 3,341 trade show attendees, in interviews held at 30 events, said caused them to visit...

April 3, 2014

This book contains 34 articles, half geared to increasing skills and perspectives of individual booth staffers, and half for the trade show manager and the trainer who must prepare the booth staff...

April 1, 2014

While social media has changed how to do trade show promotions, it has not changed the strong need to use promotions to boost your booth traffic.  With attendees only spending quality time at...

March 20, 2014

Welcome to the Big Time.

When you exhibit in an island trade show booth, you are making a major marketing commitment. The costs are larger, the expectations are higher, and the risks are greater....

March 18, 2014

The inline booth is the workhorse of the show -- get the most from it. Request this free book which includes 25 articles on exhibit design, booth staffing, promotions, lead management, measurement,...

December 3, 2013

By Mike Thimmesch

You invest a lot in the trade shows that you exhibit at. How much? At 36% of the average trade show budget, booth space costs are your single largest expense. Plus, your choice...

November 7, 2013

By Mark Taylor

With the advent of ever-increasing access to technology for communications over the past decade, there are some who believe that trade shows will soon become a thing of the...

October 17, 2013

By Lisa Maniaci

Whenever I have a meeting with a potential client who is looking to rent or purchase a new exhibit, I do what is called a complete “discovery” of their needs,...

October 15, 2013

By Clarissa Piquero Kierner

Problems at trade shows? You aren’t alone!

Every time I try to explain what I do as a Project Manager in the trade show industry I explain my job like...

September 24, 2013

By Mike Thimmesch

In the last 10 years or so there have been fundamental technological and economic changes that have rewritten the trade show rule book. Not rules like how close to the aisle your...

August 28, 2013

By Mike Thimmesch

He did what?  She said what?  And in our trade show booth!

You may be surprised at the Booth Staffers Behaving Badly that goes on at trade shows.  Or, maybe not,...

July 22, 2013

By MikeThimmesch

Trade shows are the largest single expense for B2B marketers. How can you boost your results, and ensure your trade shows are more of an investment? Here are 10 ways you can drive...

July 18, 2013

By Heather Novak

Choosing the right shows to attend can make a big difference to your success level overall.  If you choose the wrong show you could be spending money, time and energy with no...

July 8, 2013

By Mike Thimmesch

At some point during the career of fortunate exhibit marketers, they have a startling revelation: They don’t have to remain “the victim” who manages an...

June 24, 2013

By Mike Thimmesch

Looking for statistical justification that trade shows are a great marketing medium? Or numerical inspiration to guide your trade show program? You’ve come to the right...

June 20, 2013

By Samantha Heyden 

There are so many shows happening every year it is no wonder that so many exhibitors find show selection a difficult task.  It is easy to see why so many exhibitors...

May 3, 2013

By Michael Thimmesch

Recently I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.” Some readers were amazed at the wide range of skills and tasks...

April 22, 2013

White Paper Reveals New Challenges and Responsibilities

Learn how your job compares to your peers in The Evolving Role Of Exhibit Marketers, a 36-page White Paper from Skyline Exhibits and...

March 13, 2013

By Glenn Diehl  

“Top Ten” lists exist for everything from “What To Do On Vacation In France” to “10 Things Not To Wear To A Costume Party.”  Dial in...

March 12, 2013

By Mike Thimmesch 

Perhaps you are an exhibit marketer who has yet to send your first Tweet, write your first blog post, or record your first YouTube video.  Or maybe social media has...

March 6, 2013

By Mike Thimmesch

The Rules of Engagement tell the military the limitations they must follow in using force. The Rules of Engagement for Booth Staffers are there to help prevent staffers from...

February 11, 2013

By Mark True

I’m a glass-half-full kind of guy, I believe, and I’m flexible, so I try to look at the positive opportunities in any situation. Small trade shows, therefore, aren’t...

January 24, 2013

By Mike Thimmesch 

One summer during college I had a job as a busboy at The Old Ebbitt Grill, just around the corner from The White House. The best piece of advice given was that a busboy had...

December 26, 2012

By Steve Hoffman

Exhibiting at trade shows can be expensive and some of the most frustrating costs are those that don’t make an impact on your clients.  Then just when you think the...

November 7, 2012

By Mike Thimmesch It’s great to hear visitors to yourtrade show booth say things like, “You’ve got just what I need!” or “We love working with your...

October 30, 2012

By Mike Thimmesch

As the entry-level booth size, 10 foot trade show displays are an essential part of exhibitions.  But how do you win attendees’ attention away from larger exhibits, or...

September 7, 2012

By Mike Thimmesch 

Giveaways are an extremely popular way to get more people into your trade show displays. But not all giveaways are created equal.

To help you whittle through the nearly...

August 16, 2012

By Clarissa Piquero Kierner

I made it through the show, what do I do now? 

We have provided details on your labor, rigging and material handling order forms as well as tips on getting your...

August 3, 2012

By Clarissa Piquero Kierner, Skyline Exhibits of Central Ohio First things first: material handling and drayage at the most basic level refers to the same thing: the movement of your exhibit items...

logistics, shipping, material handling, drayage

July 12, 2012

By Mike Thimmesch 

It would be very easy to think that simply by building a beautiful trade show exhibit that many, many visitors will willingly come into your booth space. And for many...

June 22, 2012

By Clarissa Piquero Kierner

Have you ever been on the trade show floor and suddenly realized how nice it would be to have a certain item with you? Did it even occur to you that you might need that...

June 12, 2012

By Mike Thimmesch

You can tell when you really need to buy a new car:  Small rust holes merging into bigger rust holes; the billows of smoke from burning oil; the engine that is so loud you...

May 11, 2012

By Scott Price 

Your company’s trade show exhibit is the focal point for any conference or event you’re attending, but it won’t be the only thing representing your business....

May 7, 2012

By Mike Thimmesch

There are many reasons to exhibit at trade shows (here are 22), and many reasons not to.  While there are some valid reasons not to exhibit at shows, you may mistakenly be...

April 18, 2012

By Mike Thimmesch

A newly published white paper by Marketech reveals what 3,341 trade show attendees, in interviews held at 30 events, said caused them to visit trade show exhibits. Skyline has...

April 11, 2012

By Mike Thimmesch

How important is it to measure and communicate the results of your trade show program?  Here’s how essential measurement is to your success:

March 25, 2012

By Clarissa Piquero Kierner

So, you were roped into handling your company’s exhibiting program – now what?  Whether you are just starting to exhibit or you are a trade show...

March 23, 2012

By Judy Fairbanks

How do you prevent deadlines from sneaking up on you?  With life moving at internet speed, it’s nearly impossible.  Over the years, I’ve found a sure-fire...

March 21, 2012

By Mike Thimmesch

When Skyline exhibited at EXHIBITOR2012, we gave mini-seminars in our  trade show booth to attendees at the show. By far the most popular topic was “12 Tips About...

March 16, 2012

By Judy Fairbanks

If they’re lucky, every trade show exhibit manager gets to ask this question at least once in their career.  Here are some things to keep in mind during the...

February 14, 2012

By Bryna Kelly 

In Minnesota, we are raised to be “nice.”  But how far does that really get you?  For many, nice means passive-aggressive, nice means bite your tongue,...

February 10, 2012

By Mike Thimmesch Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on...

February 9, 2012

By Mike Thimmesch 

Are you a trade show exhibitor?  Or a trade show marketer?

It’s understandable that as an exhibitor you get caught up in logistics, because no matter what, you...

December 1, 2011

Mike Thimmesch 

The difference between a good booth staffer and a bad one can make the difference between a trade show that profitably boosts your brand and sales, and a tragic waste of your...

November 17, 2011

By Mike Thimmesch

Design your trade show exhibit well, and you’ll build your brand, attract new leads, and help generate sales.  Miss the mark, and you’ll have an oversized lump...

November 16, 2011

By Mike Thimmesch 

Trade show promotions drive more traffic to your booth. Yet, there are nearly an infinite number of promos and giveaways, and almost as many ideas about how to do...

November 15, 2011

By Mike Thimmesch

Exhibiting at trade shows takes a combination of talent, teamwork, and effort to succeed.  That goes double when you expand beyond backwall displays into island trade show...

October 11, 2011

By Mike Thimmesch

What’s the first question to ask when you are exhibiting at trade shows?  That’s a good question.

There are many important questions you and your team can ask...

September 1, 2011

By Mike Thimmesch 

He sure looked like a perfectly good prospect.  He had the right color badge.  He works at a company that is in the right vertical market and the right...

August 23, 2011

By Mike Thimmesch 

You’ve been asked the same question time and time again:  “What’s the ROI from our trade show program?”  You grit your teeth, take a deep...

August 9, 2011

By Mike Thimmesch

Why do exhibitors value trade shows?  What are their objectives for exhibiting?  What benefits do they get from exhibiting?

It turns out exhibitors have a lot of great...

July 19, 2011

By Mike Thimmesch

Congrats — you’re no longer the trade show rookie.

You’ve trained your booth staffers to work the aisles.  You’ve asked for (and received) a trade...

June 1, 2011

By Mike Thimmesch

You’ve seen him as you walk down the trade show aisle.  You point him out to your colleagues, trying to not let him see you as you do.  You let out a nervous...

April 21, 2011

By John Hamari 

When you ask the average booth staffer about trade shows, their first thing that comes to mind is long hours, sore feet, some fun, and work piling up back in...

April 6, 2011

By Anthony Montano

There are some standard display rules and regulations for exhibiting at trade shows and expositions in the U.S.A. Even the veteran trade show manager or coordinator needs to...

March 20, 2011

By Mike Thimmesch

Looking for proof that trade shows are still a powerful marketing medium?  You’ve got it! Skyline and EXPO Magazine have combined resources to create a new white paper...

February 13, 2011

By Mike Thimmesch

Your boss, and especially your boss’s boss, want you to measure your trade show ROI.  But with your longer B2B sales cycle, you won’t know the sales generated...

February 2, 2011

By Jordan Hanlon

It is New Year’s Resolutions time and we are all very motivated to lose weight, stop smoking, learn how to do this or that, find love, whatever it may be.  We also...

January 27, 2011

By Mike Thimmesch 

In the rush to prepare for trade shows, exhibitors often schedule only one measly hour to training their booth staff. That’s woefully inadequate for what the...

January 10, 2011

By Mike Thimmesch

Want to be remembered by visitors to your trade show exhibit? Then do a great product demo in your booth.

This really hit home for me when I recently read new research about...

January 4, 2011

By Judy Fairbanks

Companies spend significant manpower and budget producing hard copy materials they bring to trade shows, hoping that everyone who picks up a flyer or brochure will read it...

December 29, 2010

By Ken Buckman 

Attending trade shows and putting in an appearance at the many industry-specific conferences and conventions held each year is a crucial part of most company’s marketing...

December 28, 2010

By Reggie Lyons  

You’ve got a tremendous investment, not only in money, but also time and hopefully training in marketing your business at trade shows. Don’t get in the way...

December 16, 2010

By Megan Fischer

Planning for a trade show doesn’t mean that you have to become a nervous wreck for months. Even if you’re new to the industry, you can have a successful, scare-free...

November 8, 2010

By Mario Huggler 

Trade show exhibits are best when their design and message directly focuses on the exhibitor’s target audience.  A successful exhibit design depends largely...

November 4, 2010

By Mike Thimmesch 

Hidden rules govern almost every area of our lives.  They guide our behavior and expectations, yet are rarely written down for us in neat little books.

For example,...

October 24, 2010

By Mike Thimmesch 

B2B marketers want more than just a big pile of leads.  They also want higher quality leads.  Leads that are more likely to convert into sales.  Leads that...

September 13, 2010

By Steve Hoffman

1.  We spend money on ads, money on direct mail, money sending our reps into the field…all in the hope that we can get face time with the people who matter.  At a...

August 27, 2010

By Judy Fairbanks

Here are 16 tips based on what I’ve learned as a veteran trade show manager who knows (and loves) working on both the client and vendor sides of the fence.

Before the Trade...

August 25, 2010

By Jeff McGrath

It doesn’t happen every now and then.  It doesn’t even happen 50% of the time.  As anyone who has ever been in a position to compete for exhibit...

August 17, 2010

By Mike Thimmesch

As an exhibit marketer, there’s a lot you know about trade shows that your boss doesn’t.  But what do you most wish your boss and other senior managers knew about...

August 8, 2010

By Mike Thimmesch 

Once at the TS2 Show I taught a class about lessons learned as a trade show marketer.  After all the other students had left, a young exhibit manager approached me and...

June 20, 2010

By Mike Thimmesch

If you are reading this article, chances are you actually don’t think trade shows don’t work. 

Why?  Because, as two show producers recently told me,...

June 17, 2010

By Mike Thimmesch 

The Value Of Trade Shows Increases With A Plan

Business-to-business marketers actually invest more money on trade shows than any other marketing medium.  That’s...

May 10, 2010

By Mike Thimmesch  

Ever hear someone say that trade shows are a zoo? Or perhaps a jungle? Then there should be lots of animals at trade shows, especially staffing the booths.

May 1, 2010

By Mike Thimmesch 

For most exhibitors, lead generation is their #1 reason for exhibiting at trade shows.Exhibit marketers want leads to replenish their sales pipeline, bring in new and...

April 23, 2010

By Mike Thimmesch 

Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s...

February 23, 2010

By John Backstrom

Face-to-Face Marketing is now the number one business-to-business marketing medium—why?

The business world has been radically changed and improved by the advent of...

November 10, 2009

By Mike Thimmesch

Want to improve your trade show marketing?  Put it to the test.

In direct mail you can test the list, the format, and the offer.  In print ads, you can test the...

October 19, 2009

By Mike Thimmesch 

My recent article, “10 Things I Wish I Knew Before I Started Exhibiting At Trade Shows,” generated a lot of response, ranging from nostalgia to chuckles to...

October 8, 2009

By Mike Thimmesch

While trade shows are not easy, they are many worthwhile reasons to exhibit.  How many?  In just ten minutes time (and without succumbing to the temptation of a...

September 20, 2009

By Mike Thimmesch

Recently I posted on our blog the “10 Things I Wish I Knew Before I Started In Marketing“ and was amazed at the response.  So, in that same vein, here are 10...

September 2, 2009

By Mike Thimmesch

A turning point for me was several years ago when I was asked to speak to a college marketing club that was touring the Skyline Exhibits International Design Center about what...

September 1, 2009

By Mark Armbrust 

During the last downturn we heard from customers who told us that they were completely cutting out exhibiting as part of their marketing plan … even to shows that...

August 5, 2009

By Mike Thimmesch 

Ever have the trade show open before you were ready for it?  ”Just give me one more hour!” you begged the Trade Show Gods, as the first tantalizing...

June 22, 2009

By Mike Thimmesch 

What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way: