October 13, 2021

Getting Attention at Trade Shows: 21 Design Tips for Exhibits That Stand Out

innovative design, tradeshow booth, booth designers, exhibit design

June 24, 2020

Get more leads, sales and ROI from trade shows by attending our free seminars. Our upcoming seminars are condensed learning that you won’t find anywhere else, and you are invited! To register,...

events, education, trade shows, seminar

December 09, 2019

By Matt Bohar, Skyline Exhibits Search Engine Optimization (SEO) is one of those phrases that conjures images of metacode, Google algorithms and other technical terms that seem light years away...

Trade show marketing, analytics, digital marketing, google, sem, search marketing, seo

December 04, 2019

By John Hamari, Skyline Exhibitor Source It was recently reported that Amazon is creating an “Operations Center of Excellence” here in my hometown of Nashville. The location will be focused on...

trade show exhibiting, best practices, digital marketing

November 21, 2019

By Kelsey Peck, Skyline Pacific Northwest The ever-changing nature of trade show technology makes it hard for exhibitors to know where to focus capital investments and training. In particular, the...

video walls, social media, trade show exhibiting, technology, digital marketing

November 19, 2019

By Mary Rita Crowe, Skyline Exhibits Chicago

Many trade shows offer designated lounges that can be used for conducting one-on-one discussions with clients. But having a private area in your booth...

custom modular exhibits, exhibiting trends, exhibit design, Trade Show Booth Design

November 08, 2019

By Sofia Troutman, Skyline Exhibits

While everyone would like to buy a custom booth that meets all their needs and not have to worry about budget, that is not always realistic for most marketers....

exhibit costs, budgeting, trade show planning

October 22, 2019

By Brit Waye, Skyline E3

Social media success involves more than having tons of followers and “likes.” Significant reach and impressions can be vital ingredients to your social media soup....

trade show promotions, social media promotions

October 07, 2019

By Charlita Lisondra, Skyline Exhibits

One troublesome thing about Instagram is the limited opportunity to link to your website. If you have fewer than 10,000 followers, the only opportunity to...

trade show promotions, instagram, social media marketing

June 20, 2019

By Shawn Lacagnina, Skyline Displays of Houston Recently, I was asked the following question by a fantastic client: “I was wondering if you could give your thoughts on giveaways that would attract...

event promotions, Trade show marketing, trade show giveaways

June 06, 2019

ByKajsa Bjoern, Skyline San Diego A lot of time and money go into your exhibit. But are you doing everything you can before the show to ensure your show presence earns a return on investment (ROI)?...

event planning, Promotions, digital marketing

June 04, 2019

BySamuel J. Smith After all the planning, investment and hard work, imagine standing in an empty trade show booth while attendees simply walk on by. If you’ve been in that situation, chances are...

trade show exhibiting, trade show promotions, BOOTH STAFFING

May 28, 2019

By Pierre Menard Digital images displayed on digital displays open up a new world of changeable and moving images. When it comes to selecting digital displays, exhibitors are faced with a...

tablets, kiosks, monitors, video walls, trade show technology

May 09, 2019

Matt Bohar, Skyline Exhibits You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead...

logistics, trade show planning, lead generation

May 07, 2019

Danny Pace, Skyline Exhibits Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. Your booth staff will have...

exhibiting, lead generation, BOOTH STAFFING

May 02, 2019

Jeanette Armbrust, Skyline Greater LA If you’re an event manager, travelling has become second nature. The routine of going from the airport to your rental car to your hotel to the event and back...

tips and trends, planning and logistics, travel

April 04, 2019

ByValerie Kliskey, Skyline Greater LA

The following list of late 2019 tech industry events has been cherry-picked based on the estimated number of exhibitors and attendees, as well on organizer...

trade show planning, technology events, trade show selection

April 02, 2019

Charlita Lisondra, Skyline Exhibits Great trade show photography can make all the difference on your social media feed, blog, or website, or within your printed collateral. Yet few event...

photography, technology, digital marketing

March 26, 2019

Martin Miller, Skyline Exhibits & Design In an age where technology brings the world so much closer, the ability to segment design for the immediate audience (without leaving out the crucial...

exhibit design, display trends, trade show design, branding

March 19, 2019

Sofia Troutman, Skyline Exhibits It is interesting to me how many trade show exhibitors are shocked that no one stops in their booth, yet they have done nothing to promote or even attract...

exhibiting, Promotions, Trade show marketing

February 19, 2019

Karla Flores, Skyline Entourage After years of hosting seminars at Skyline Entourage, one thing has been made very clear to me: as marketers, we very often face similar struggles when it comes to...

planning & logistics, trade show tips & trends, BOOTH STAFFING

February 14, 2019

Matt Bohar, Skyline Exhibits During our recently held “Social Media for Trade Show Promotions” webinar, we asked a polling question to attendees on whether (or not) they were using social media to...

lead generation, social media, digital marketing

January 22, 2019

By Sofia Troutman, Skyline Exhibits

When the Skyline E-TIPSbloglast examined healthcare events, the sector was in a state of contraction. We continue to see changes in this dynamic field, with a...

medical trade shows, healthcare events, trade show planning, trade show selection

November 02, 2018

By Mary Rita Crowe, Skyline Exhibits Chicago

The changing demographics and preferences of consumers continue to shape the way businesses in the food, restaurant and food service sectors develop...

trade show planning, food industry shows, trade show selection

April 19, 2018

By Sofia Troutman, Skyline Exhibits I am often asked what giveaways are the most popular at trade shows. Event managers feel they should offer something, but they are at a loss of what will draw...

Trade show marketing, attracting attendees, trade show promotions

March 15, 2018

By Adam Deming, Skyline Exhibits Gone are the days when attendees expected to be confronted with stacks of products literature. Whether you have a limited design budget or if you’re just trying to...

trade show furnishings, graphic design, trade show exhibit design

March 06, 2018

By Kelsey Stage, PROMOrx Everyone knows that corporate swag is an awesome way to spread the word about your brand and engage new and existing customers. But did you know that it’s also a perfect...

exhibiting, promotional marketing, trade show swag, trade show giveaways

February 15, 2018

By Philip Foust, Skyline-Holt Exhibits + Events Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social...

social media, post-show follow-up, at-show marketing, pre-event planning, pre-event marketing

February 13, 2018

By Shelley Speciale, Skyline Xtreme Xhibits How do you determine if a trade show or conference is going to be productive for you, especially if you’ve never exhibited there? Will your existing core...

trade show logistics, trade show selection, trade show planning

January 05, 2018

Do you think your business’ trade show strategy is in need of an overhaul? Oftentimes, the greatest challenge to a new approach is convincing leadership to abandon their standard way of doing...

trade show exhibiting, measurement, budgeting

December 21, 2017

By Sofia Troutman, Skyline Exhibits No matter how wonderful your exhibit or promotions, if you have booth staffers who are not paying attention you could lose more brand equity and sales than you...

trade show planning, trade show exhibiting, Trade Show Booth Staffing

October 30, 2017

By Natalie Jedlenski, Skyline 360

In the more than 35 years that Skyline has been in businesses, we’ve designed thousands of effective trade show displays for our clients. However, the best booth...

trade show logistics, trade show planning, trade show tips

October 10, 2017

Matt Waterwall, Skyline TradeTec There is an adage in real estate that also serves well on the trade show floor. When looking for property, only three things matter: location, location, and...

trade show planning, trade show booth selection, trade show logistics

September 12, 2017

By Sofia Troutman, Skyline Exhibits Our hearts go out to natural disaster victims from all over the world including recent ones in Houston, Florida and Mexico. Disasters are hard enough when you...

safety tips, communication, convention centers, travel planning

August 07, 2017

By Scott Young, Skyline-Holt Exhibits + Events Whether the target audience is experiencing your company at an industry trade show, in a branded corporate environment or even at an experiential...

trade show experience, trade show exhibiting, branding

July 27, 2017

By Ivette Flower, Skyline Displays & Design Who remembers the old-school way of collecting leads at shows? Does a fancy fish bowl come to mind? Do you remember how hard it was to qualify a lead...

lead generation, BOOTH STAFFING, trade show booth strategies

June 30, 2017

Sofia Troutman, Skyline Exhibits How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest?...

graphic design, display theme, tradeshows, exhibit design

June 07, 2017

By Brian Gordon There is nothing new about the Exhibition format. It’s the face to face opportunity for innovators, dreamers, suppliers, and many others to interact with potential buyers. The basic...

trade show exhibiting, trade show budgeting, trade show planning

May 02, 2017

By Brian Gordon Being memorable as an exhibitor is extremely important for a successful show. Keeping your brand front of mind is achieved in many ways; a strong physical presence at the show with...

BOOTH STAFFING, tradeshow marketing, giveaways

April 20, 2017

By Erin Adrian, Skyline Displays Midwest

Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a...

custom designed trade show exhibit, trade show attendees, Trade Show Exhibit

April 20, 2017

By: Marc Goldberg, Partner, and Founder of Marketech Inc.

Face to face trade shows, conferences and events have become the largest estimated share of a B2Bmarketer's budget.Once you have determined...

trade show strategy

April 20, 2017

By: Shawn Lacagnina, Skyline Houston Today’s trade show floor is filled with a higher level of decision makers looking for solutions to their pain. Often working from a tightly formed agenda, if...

trade show graphic, trade show

April 20, 2017

By: Steve Hoffman, President of Skyline Exhibits & Design, Inc. Among many of our client companies we’ve noticed a gap in a logistical area of responsibility dealing with “who checks on...

I&D, asset management, material handling, freight, trade show

April 20, 2017

By: Cam Rooney

For most, bonus display space is everything when it comes to an island display. If your budget doesn’t have room for a hanging sign, tower displays are a great alternative to offer...

Trade show display, display space, island booth, trade show booth

April 20, 2017

By: Sofia Troutman, Customer Engagement & Industry Relations Manager

Staffing for Trade Shows and Events has changed. Before “Big Data” and the proliferation of electronic marketing it was...

trade shows, Trade Show Staff, Trade Show Booth Staffing

April 20, 2017

By: Marc Goldberg, Partner, and Founder of Marketech Inc.

Product demonstrations at trade shows and events create images in the mind of visitors who participate in them. They work because:

trade show exhibiting, product demonstrations

April 17, 2017

By: Doug Noftall, President of Skyline Entourage

Today’s trade show booths are so much more than a couple tables, a stack of brochures, and some spiffy sales people. Modern trade show displays...

April 17, 2017

By: Greg Johnson, Managing Director of Skyline Exhibits Utah

Most often, when people think ofbanner stands, they think of using them at trade shows, or at sponsored events to help broadcast their...

April 17, 2017

By: Sofia Troutman Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients....

trade shows & events, career development, trade show networking

April 17, 2017

By: Steve Hoffman, President of Skyline Exhibits & Design, Inc. Your eye-catching booth, quality products & services, brilliant presentations, and promotions can all be torpedoed by the “...

April 17, 2017

By: Danny Pace, Product Manager

Did you know, the majority of exhibit damage occurs during transit? Investing in a good crate is more important than you might have initially thought.

It’s common to...

Trade Show Exhibit, shipping cases

April 17, 2017

By: Steve Hoffman, President of Skyline Exhibits & Design, Inc.

If I were to describe to you the thrill of driving a racecar on a track at speeds incomprehensible to the common driver, you...

April 17, 2017

By: Kayla Goeman, Senior Marketing Associate

People inherently like to help others. It makes us feel good and gives us a sense of purpose. What if you could expand that feeling of helping others...

April 17, 2017

By: Jon Althoff, Senior Director of Global Marketing

A big mistake made by many……not having an objective prior to a conference or event! You have objectives for most business-critical processes,...

trade shows, Conferences, Networking

April 17, 2017

By: Sofia Troutman, Customer Engagement & Industry Relations Manager You know that your booth staffers are one of your most valuable, if not the most valuableasset when exhibiting at a trade...

April 17, 2017

By: Nicole Beiner, Skyline New York

There are roughly 85 million millennials in the US, and like any generation, they have observable tendencies that when acknowledged can help you positively...

April 17, 2017

By: Cam Rooney, Skyline Exhibits Alberta

As a company, you want to interact with your consumers as much as possible. From updating new products, or showing them the behind the scenes of how your...

April 17, 2017

By: Steve Hoffman, President of Skyline Exhibits & Design, Inc.

When reviewing the total cost of new exhibits, a frequent hiccup in otherwise smooth pricing reviews is when the buyer bumps into...

April 17, 2017

By: Sofia Troutman, Customer Engagement & Industry Relations Manager

Digital is everywhere, so it is no surprise that almost every trade show exhibit has some sort of digital content. In fact,...

April 17, 2017

By: Cam Rooney, Skyline Exhibits Alberta Congratulations! Your company has enjoyed success and with growth, you are ramping up your marketing and sales efforts. This is an exciting, important time...

April 17, 2017

By: Shawn Lacagnina, Skyline Houston

Don’t let a less thandesirable boothlocation get you discouraged. Sure, certain booth locations are better for high foot traffic and visibility, but booth...

April 17, 2017

By: Danny Pace, Product Manager

As the saying goes, there is no one-size-fits-all solution. As a Systems manufacturer, I would like to recommend everyone build system based exhibits, but the...

April 17, 2017

By: Jennifer Kilbride, Skyline Event Services, Ohio

Using technology in your exhibit can be a great way to increase traffic in your booth space.

It can also help you get more detailed information...

April 17, 2017

By: Cam Rooney, Skyline Exhibits Alberta

Pop-up displays are most commonly used in a trade show booth as a backwall; it’s an efficient and economical solution for many exhibitors. If your company...

Pop Up Display

February 20, 2017

Bob Watson, President, Skyline New York New York. It’s one of the world’s most iconic cities. Just the mentioning of its name many things come to mind. Times Square, the Statue of Liberty,...

New York Trade Shows

January 19, 2017

By Brian Gordon, Skyline Toronto Boring booths are bad for business. To make your trade show exhibits more exciting and attention-getting, add one or more of these 11 elements to get more...

design ideas, graphics, tradeshow design

January 13, 2017

trade fairs, expositions, shows, events, tradeshow calendar

December 01, 2016

By Mike Thimmesch

The difference between a good booth staffer and a bad one can make the difference between a trade show that profitably boosts your brand and sales, and a tragic waste of your...

trade show planning, trade show exhibiting, BOOTH STAFFING

November 04, 2016

By Mike Thimmesch

Hidden rules govern almost every area of our lives. They guide our behavior and expectations, yet are rarely written down for us in neat little books.

For example, there’s the 5...

trade show tips, trade show exhibiting, trade show rules

September 28, 2016

By Jon Althoff, Skyline Exhibits In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI?

We all love to make a sale at the show or...

inline booth, Trade show display, Pop Up Display

September 28, 2016

By Greg Johnson,Skyline Exhibits Utah For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s definitely a big step...

Trade show rental, trade show budget

September 08, 2016

By: Cam Rooney, Skyline Exhibits Alberta Pop-up displays are most commonly used in a trade show booth as a backwall; it's an efficient and economical solution for many exhibitors. If your company...

island booths, perimeter booth, inline booth, pop-up display

September 08, 2016

By: Shawn Lacagnina, Skyline Exhibits Houston

In the minds of many business owners, social media marketing and trade show marketing are two entirely separate fields. Smartphones changed everything....

Banner Stands, social media marketing, Trade show marketing

August 26, 2016

By Kayla Goeman If you show up at a marketing event or trade show and no one visits your booth, you probably won’t consider it a success. With so many platforms and companies fighting for...

Pre-show promotion, trade show promotion

August 25, 2016

By Jeff McGrath, Skyline Metro DC

It doesn’t happen every now and then. It doesn’t even happen 50% of the time. As anyone who has ever been in a position to compete for exhibit designand build...

exhibiting, trade show budgeting, Trade Show Booth Design

August 15, 2016

August 15, 2016

By: Greg Johnson, Managing Director at Skyline Exhibits Utah While there are still a few, very specific times where you will utilize direct mail, the vast majority of trade show marketing...

online marketing, social media

August 15, 2016

By: Kayla Goeman

I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. You can use this data to...

Experiential marketing

August 15, 2016

By: Kayla Goeman, Marketing Associate, Skyline Exhibits Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows...

trade show exhibit design

August 15, 2016

By: Sofia Troutman, Customer Engagement & Industry Relations Manager, Skyline Exhibits It seems like everywhere you go there is someone who is tasked withDigital Marketing. In fact, many people...

social media, Email Marketing, digital marketing

August 15, 2016

By Sofia Troutman, Skyline Exhibits Giving away a low quality trinket. If you can only afford something that will break the second time your client uses it, save the money and buy coffee for your...

trade show giveaway, trade show promotion

July 22, 2016

By Mike Thimmesch

Trade shows are the largest single expense for B2B marketers. How can you boost your results, and ensure your trade shows are more of an investment? Here are 10 ways you can drive...

trade show roi, exhibiting, Trade Show Booth Staffing, trade show promotions

May 07, 2016

By Mike Thimmesch

There are many reasons to exhibit at trade shows...and many reasons not to. While there are some valid reasons not to exhibit at shows, you may mistakenly be relying on reasons to...

trade show consulting, Trade show marketing, trade show exhibiting

April 27, 2016

By Mike Thimmesch

10 foot trade show displays come in two big categories. Which is right for you?

What’s the first thing you should decide about your 10 foot trade show display? Is it the message?...

trade show planning, trade show design, inline displays, modular exhibits, trade show displays

February 13, 2016

By Mike Thimmesch

Your boss, and especially your boss’s boss, want you to measure your trade show ROI. But with your longer B2B sales cycle, you won’t know the sales generated from each show for...

trade show reporting, trade show budgeting, trade show measurement

February 12, 2016

By Scott Price, Skyline New Jersey The hardest part of exhibiting with trade show displays is getting people to come into your booth. No matter how great your product is; if no one sees it all of...

trade show planning, lead generation, trade show exhibiting, BOOTH STAFFING

January 27, 2016

By Mike Thimmesch

In the rush to prepare for trade shows, exhibitors often schedule only one measly hour to training their booth staff.That’s woefully inadequate for what the staff really needs –...

lead generation, trade show training, BOOTH STAFFING

December 29, 2015

By Ken Buckman, Skyline TradeTec

Attending trade shows and putting in an appearance at the many industry-specific conferences and conventions held each year is a crucial part of most company’s...

Trade Show Booth Design, inline displays, modular trade show exhibits

November 15, 2015

By Mike Thimmesch

Exhibiting at trade shows takes a combination of talent, teamwork, and effort to succeed. That goes double when you expand beyond backwall displays into island trade show booths....

Trade Show Booth Design, custom modular displays, island exhibits

November 08, 2015

By Mario Huggler, Expoformer AG

Trade show exhibits are best when their design and message directly focuses on the exhibitor’s target audience. A successfulexhibit design depends largely on meeting...

trade show promotions, trade shoe designers, exhibit design

October 30, 2015

By Mike Thimmesch

As the entry-level booth size, 10 foot trade show displays are an essential part of exhibitions. But how do you win attendees’ attention away from larger exhibits, or even your...

trade show exhibit design, modular exhibiting, inline exhibits, portable exhibits

October 24, 2015

By Mike Thimmesch

B2B marketers want more than just a big pile of leads. They also want higher quality leads. Leads that are more likely to convert into sales. Leads that their sales force will...

exhibiting, trade show tips, BOOTH STAFFING, Trade Show Lead Generation

October 17, 2015

By Lisa Maniaci, Skyline New Jersey

Whenever I have a meeting with a potential client who is looking torent or purchase a new exhibit, I do what is called a complete “discovery” of their needs,...

trade show planning, trade show logistics, trade show budgeting

October 11, 2015

By Mike Thimmesch

What’s the first question to ask when you are exhibiting at trade shows? That’s a good question.

There are many important questions you and your team can ask when preparing for...

trade show planning, trade show selection, trade show exhibiting

August 28, 2015

By Mike Thimmesch He did what? She said what? And in our trade show booth!

You may be surprised at the Booth Staffers Behaving Badly that goes on at trade shows. Or, maybe not, since you’ve had to...

lead generation, trade show planning, trade show staffing, BOOTH STAFFING

August 27, 2015

By Judy Fairbanks

Here are 16 tips based on what I’ve learned as a veteran trade show manager who knows (and loves) working on both the client and vendor sides of the fence.

Before the Trade Show:...

social media, trade show planning, trade show exhibiting

August 08, 2015

By Mike Thimmesch

Once at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “...

Trade show marketing, marketing

July 19, 2015

By Mike Thimmesch

Congrats — you’re no longer the trade show rookie.

You’ve trained your booth staffers to work the aisles. You’ve asked for (and received) a trade show display with bold images and...

trade show tactics, trade show planning, trade show strategies

July 11, 2015

By Steve Hoffman, Skyline Exhibits & Design

1. We spend money on ads, money on direct mail, money sending our reps into the field…all in the hope that we can get face time with the people who...

trade show logistics, trade show planning, trade show budget

June 22, 2015

By Mike Thimmesch

What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way:

event logistics, trade show planning, trade show checklist

June 17, 2015

By Mike Thimmesch

The Value Of Trade Shows Increases With A Plan

Business-to-business marketers actually invest more money on trade shows than any other marketing medium. That’s because trade shows...

trade show planning, trade show logistics, Trade show marketing

June 15, 2015

By Mike Thimmesch

You’ve seen him as you walk down the trade show aisle. You point him out to your colleagues, trying to not let him see you as you do. You let out a nervous laugh as you pass his...

Trade Show Booth Staffing, exhibiting etiquette, exhibiting tips

June 12, 2015

By Mike Thimmesch

You can tell when you really need to buy a new car: Small rust holes merging into bigger rust holes; the billows of smoke from burning oil; the engine that is so loud you have to...

trade show exhibiting, trade show budgeting, booth design

June 10, 2015

By Mike Thimmesch

If you are reading this article, chances are you actuallydon’t think trade shows don’t work.

Why? Because, as two show producers recently told me, it’s exhibitors who most need...

trade show promotions, trade show exhibiting, Trade show marketing

May 11, 2015

By Scott Price, Skyline New Jersey

Your company’s trade show exhibit is the focal point for any conference or event you’re attending, but it won’t be the only thing representing your business. You...

trade show planning, trade show apparel, Trade Show Booth Staffing

May 10, 2015

By Mike Thimmesch

Ever hear someone say that trade shows are a zoo?Or perhaps a jungle?Then there should be lots of animals at trade shows,especially staffing the booths.

In that vein, here are 12...

Trade Show Lead Generation, trade show exhibiting, BOOTH STAFFING

May 03, 2015

Over 400 exhibitors shared their best exhibiting secrets in the white paper "What’s Working in Exhibiting Benchmarks & Best Practices." This new 44-page report, available in both print and pdf...

May 01, 2015

By Mike Thimmesch For most exhibitors, lead generation is their #1 reason for exhibiting at trade shows.Exhibit marketers want leads to replenish their sales pipeline, bring in new and repeat...

trade show exhibiting, Trade Show Booth Staffing, lead generation

April 21, 2015

By John Hamari, Skyline Exhibitor Source

Whenyou ask the averagebooth staffer abouttrade shows, their first thing that comes to mind is long hours, sore feet, some fun, and work piling up back in...

Trade Show Lead Generation, trade show exhibiting, BOOTH STAFFING

March 24, 2015

By Mike Thimmesch, Skyline Exhibits Do you have a physical B2B product to sell? Then chances are you will do very well displaying it at a trade show. According to Exhibitor Magazine, about 80% of...

display, trade show tips, design

February 24, 2015

By John Backstrom, Skyline Pacific Northwest Face-to-Face Marketing is now the number one business-to-business marketing medium—why?

The business world has been radically changed and improved by...

event planning, Trade show marketing, face-to-face marketing

February 14, 2015

By Bryna Kelly

In Minnesota, we are raised to be “nice.” But how far does that really get you? For many, nice means passive-aggressive, nice means bite your tongue, or nice means smile and nod....

Trade Show Lead Generation, booth etiquette, Trade Show Booth Staffing

January 24, 2015

By Mike Thimmesch

One summer during college I had a job as a busboy at The Old Ebbitt Grill, just around the corner from The White House. The best piece of advice given was that a busboy had to be...

trade show planning, lead generation, trade show exhibiting, BOOTH STAFFING

December 26, 2014

By Steve Hoffman, Skyline Exhibits & Design Exhibiting at trade shows can be expensive and some of the most frustrating costs are those that don’t make an impact on your clients. Then just when...

drayage, trade show shipping, trade show planning, trade show logistics

November 10, 2014

By Mike Thimmesch

Want to improve your trade show marketing? Put it to the test.

In direct mail you can test the list, the format, and the offer. In print ads, you can test the headline, the ad...

exhibiting, trade show tips, Trade show marketing

October 08, 2014

By Mike Thimmesch

While trade shows are not easy, they are many worthwhile reasons to exhibit. How many? In just ten minutes time (and without succumbing to the temptation ofa Google search), I...

Trade show marketing, trade show promotions, trade show exhibiting

September 27, 2014

by Michael Thimmesch Imagine this: You had a great show, with a flood of booth visitors and a pile of leads. And yet after the show, your fine effort fizzled into nothing because your hard-earned...

marketing, tradeshows, lead management, lead generation

September 01, 2014

By Mike Thimmesch

He sure looked like a perfectly good prospect. He had the right color badge. He works at a company that is in the right vertical market and the right size. And your uncanny booth...

trade show promotions, Trade Show Booth Staffing, trade show planning

August 23, 2014

By Mike Thimmesch

You’ve been asked the same question time and time again: “What’s the ROI from our trade show program?” You grit your teeth, take a deep breath, force a smile on your face, and...

return on investment, trade show budgeting, trade show measurement

June 10, 2014

By Mike Thimmesch

My recentarticle, “10 Things I Wish I Knew Before I Started Exhibiting at Trade Shows,” generated a lot of response, ranging from nostalgia to chuckles to gratitude. So I dug a...

trade show logistics, trade show exhibiting, Trade show marketing

May 01, 2014

By Mike Thimmesch For most exhibitors, lead generation is their #1 reason for exhibiting at trade shows. Exhibit marketers want leads to replenish their sales pipeline, bring in new and repeat...

trade show promotions, Trade show marketing, lead generation

April 27, 2014

by Michael Thimmesch Where do you look for trade show display ideas for your next display design? How about places where extra effort has been applied to make designs that stand out quickly. Here...

online marketing, magazines, billboards, tradeshow, design

March 13, 2014

By Sofia Troutman

You’ve got a tremendous investment, not only in dollars, but also time andtraining in promoting your business at trade shows. Don’t get in the way of your own success!

Here are...

trade show exhibiting, trade show logistics, trade show planning

March 13, 2014

By Matt Bohar

Top 10 lists exist for everything from “What to Do On Vacation in Ireland” to “10 Things Not to Wear To a Halloween Party.” Avoid mistakes by reviewing this list of do’s and don’ts...

exhibiting, trade show exhibiting, trade show tips

March 05, 2014

By Mike Thimmesch

Recently I posted on our blog the “10 Things I Wish I Knew Before I Started In Marketing“ and was amazed at the response. So, in that same vein, here are 10 indispensable lessons...

Trade show marketing, trade show exhibiting

January 04, 2014

By Judy Fairbanks

Companies spend significant manpower and budget producing hard copy materials they bring to trade shows, hoping that everyone who picks up a flyer or brochure will read it...

Trade Show Booth Staffing, trade show planning, trade show measurement

December 03, 2013

By Mike Thimmesch

You invest a lot in the trade shows that you exhibit at. How much? At 36% of the average trade show budget, booth space costs are your single largest expense. Plus, your choice...

October 15, 2013

By Clarissa Piquero Kierner

Problems at trade shows? Youaren’talone!

Every time I try to explain what I do as a Project Manager in the trade show industry I explain my job like this:

“It’s like...

July 08, 2013

By Mike Thimmesch

At some point during the career of fortunate exhibit marketers, they have a startling revelation: They don’t have to remain “the victim” who manages an out-of-control trade show...

May 03, 2013

By Michael Thimmesch

Recently I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.”Some readers were amazed at the wide range of skills and tasks booth staffers require,...

March 12, 2013

By Mike Thimmesch

Perhaps you are an exhibit marketer who has yet to send your first Tweet, write your first blog post, or record your first YouTube video. Or maybe social media has already become...

March 06, 2013

By Mike Thimmesch

The Rules of Engagement tell the military the limitations they must follow in using force. The Rules of Engagement for Booth Staffers are there to help prevent staffers from...

November 07, 2012

By Mike Thimmesch It’s great to hear visitors to yourtrade show boothsay things like, “You’ve got just what I need!” or “We love working with your company!” or “Your booth really caught my eye!”

...

August 16, 2012

By Clarissa Piquero Kierner

I made it through the show, what do I do now?

We have provided details on your labor, rigging and material handling order forms as well as tips on getting your freight...

August 03, 2012

By Clarissa Piquero Kierner, Skyline Exhibits of Central Ohio First things first: material handling and drayage at the most basic level refers to the same thing: the movement of your exhibit items...

material handling, logistics, shipping, drayage

July 12, 2012

By Mike Thimmesch

It would be very easy to think that simply by building a beautiful trade show exhibit that many, many visitors will willingly come into your booth space. And for many years, that...

June 22, 2012

By Clarissa Piquero Kierner

Have you ever been on the trade show floor and suddenly realized how nice it would be to have a certain item with you? Did it even occur to you that you might need that...

March 25, 2012

By Clarissa Piquero Kierner

So, you were roped into handling your company’s exhibiting program – now what? Whether you are just starting to exhibit or you are a trade show veteran, understanding...

March 21, 2012

By Mike Thimmesch

When Skyline exhibited at EXHIBITOR2012, we gave mini-seminars in our trade show booth to attendees at the show. By far the most popular topic was “12 Tips About Social Media for...

March 16, 2012

By Judy Fairbanks

If they’re lucky, everytrade show exhibitmanager gets to ask this question at least once in their career. Here are some things to keep in mind during the all important design...

February 10, 2012

By Mike Thimmesch Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on...

February 09, 2012

By Mike Thimmesch

Are you a trade show exhibitor? Or a trade show marketer?

It’s understandable that as an exhibitor you get caught up in logistics, because no matter what, you have to get your...

November 17, 2011

By Mike Thimmesch

Design your trade show exhibit well, and you’ll build your brand, attract new leads, and help generate sales. Miss the mark, and you’ll have an oversized lump that gets ignored...

November 16, 2011

By Mike Thimmesch

Trade show promotions drive more traffic to your booth. Yet, there are nearly an infinite number of promos and giveaways, and almost as many ideas about how to do promotions...

April 06, 2011

By Anthony Montano

There are some standard display rules and regulations for exhibiting at trade shows and expositions in the U.S.A. Even the veteran trade show manager or coordinator needs to...

January 10, 2011

By Mike Thimmesch

Want to be remembered by visitors to your trade show exhibit? Then do a great product demo in your booth.

This really hit home for me when I recently read new research about...

April 23, 2010

By Mike Thimmesch

Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting...

August 05, 2009

By Mike Thimmesch

Ever have the trade show open before you were ready for it?”Just give me one more hour!” you begged the Trade Show Gods, as the first tantalizing rush of attendeesswept pastyour...

events, trade show planning, trade show exhibiting