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Join Us for Our Next Free Webinar: Getting Attention at Trade Shows: 21 Design Tips for Exhibits That Stand Out Two Convenient Times: Session I Session II Wednesday, September 18, 2019 ...
Join Us for Our Newest Free Webinar: Making the Most of Your Event Marketing Budget Two Convenient Times: Session I Session II Wednesday, August 14, 2019 Wednesday, August 21, 2019 12:00 PM EDT...
Trade Show Giveaways: What to Offer and Why They Are Important to Your Booth's Success Wednesday, July 24, 2019 2:00 PM EDT | 1:00 PM CDT Click Here to Register Being memorable as an...
Get more leads, sales and ROI from trade shows by attending our free seminars. Our upcoming seminars are condensed learning that you won’t find anywhere else, and you are invited! To register,...
ByKajsa Bjoern, Skyline San Diego A lot of time and money go into your exhibit. But are you doing everything you can before the show to ensure your show presence earns a return on investment (ROI)?...
Matt Bohar, Skyline Exhibits You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead...
Danny Pace, Skyline Exhibits Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. Your booth staff will have...
Jeanette Armbrust, Skyline Greater LA If you’re an event manager, travelling has become second nature. The routine of going from the airport to your rental car to your hotel to the event and back...
Charlita Lisondra, Skyline Exhibits Great trade show photography can make all the difference on your social media feed, blog, or website, or within your printed collateral. Yet few event...
Martin Miller, Skyline Exhibits & Design In an age where technology brings the world so much closer, the ability to segment design for the immediate audience (without leaving out the crucial...
Sofia Troutman, Skyline Exhibits It is interesting to me how many trade show exhibitors are shocked that no one stops in their booth, yet they have done nothing to promote or even attract...
Karla Flores, Skyline Entourage After years of hosting seminars at Skyline Entourage, one thing has been made very clear to me: as marketers, we very often face similar struggles when it comes to...
Matt Bohar, Skyline Exhibits During our recently held “Social Media for Trade Show Promotions” webinar, we asked a polling question to attendees on whether (or not) they were using social media to...
By Sofia Troutman, Skyline Exhibits I am often asked what giveaways are the most popular at trade shows. Event managers feel they should offer something, but they are at a loss of what will draw...
By Adam Deming, Skyline Exhibits Gone are the days when attendees expected to be confronted with stacks of products literature. Whether you have a limited design budget or if you’re just trying to...
By Kelsey Stage, PROMOrx Everyone knows that corporate swag is an awesome way to spread the word about your brand and engage new and existing customers. But did you know that it’s also a perfect...
By Philip Foust, Skyline-Holt Exhibits + Events Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social...
Do you think your business’ trade show strategy is in need of an overhaul? Oftentimes, the greatest challenge to a new approach is convincing leadership to abandon their standard way of doing...
By Sofia Troutman, Skyline Exhibits No matter how wonderful your exhibit or promotions, if you have booth staffers who are not paying attention you could lose more brand equity and sales than you...
By Natalie Jedlenski, Skyline 360 In the more than 35 years that Skyline has been in businesses, we’ve designed thousands of effective trade show displays for our clients. However, the best booth...
Matt Waterwall, Skyline TradeTec There is an adage in real estate that also serves well on the trade show floor. When looking for property, only three things matter: location, location, and...
By Sofia Troutman, Skyline Exhibits Our hearts go out to natural disaster victims from all over the world including recent ones in Houston, Florida and Mexico. Disasters are hard enough when you...
By Scott Young, Skyline-Holt Exhibits + Events Whether the target audience is experiencing your company at an industry trade show, in a branded corporate environment or even at an experiential...
By Ivette Flower, Skyline Displays & Design Who remembers the old-school way of collecting leads at shows? Does a fancy fish bowl come to mind? Do you remember how hard it was to qualify a lead...
By Sofia Troutman, Skyline Exhibits How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest?...
By Brian Gordon, Skyline Toronto There is nothing new about the Exhibition format. It’s the face to face opportunity for innovators, dreamers, suppliers, and many others to interact with potential...
By Brian Gordon, Skyline Toronto Being memorable as an exhibitor is extremely important for a successful show. Keeping your brand front of mind is achieved in many ways; a strong physical presence...
By: Cam Rooney, Skyline Exhibits Alberta
For most, bonus display space is everything when it comes to an island display. If your budget doesn’t have room for a hanging sign, tower displays are a...
By: Marc Goldberg, Partner, and Founder of Marketech Inc.
Product demonstrations at trade shows and events create images in the mind of visitors who participate in them. They work because:
There is...
By: Sofia Troutman, Customer Engagement & Industry Relations Manager
Staffing for Trade Shows and Events has changed. Before “Big Data” and the proliferation of electronic marketing it was...
By: Steve Hoffman, President of Skyline Exhibits & Design, Inc. Among many of our client companies we’ve noticed a gap in a logistical area of responsibility dealing with “who checks on...
By Erin Adrian, Skyline Displays Midwest
Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a...
By: Shawn Lacagnina, Skyline Houston Today’s trade show floor is filled with a higher level of decision makers looking for solutions to their pain. Often working from a tightly formed agenda, if...
By: Marc Goldberg, Partner, and Founder of Marketech Inc.
By: Steve Hoffman, President of Skyline Exhibits & Design, Inc.
When reviewing the total cost of new exhibits, a frequent hiccup in otherwise smooth pricing reviews is when the buyer bumps into...
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By: Danny Pace, Product Manager
Did you know, the majority of exhibit damage occurs during transit? Investing in a good crate is more important than you might have initially thought.
It’s common to...
By: Sofia Troutman, Customer Engagement & Industry Relations Manager Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand...
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By: Steve Hoffman, President of Skyline Exhibits & Design, Inc. Your eye-catching booth, quality products & services, brilliant presentations, and promotions can all be torpedoed by the “...
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By: Kayla Goeman, Senior Marketing Associate
What a show!
Our objective of providing an immersive Zen Experience that showcased our island and custom capabilities at EXHIBITORLIVE 2017 was...
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By: Nicole Beiner, Skyline New York
There are roughly 85 million millennials in the US, and like any generation, they have observable tendencies that when acknowledged can help you positively...
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By: Greg Johnson, Managing Director of Skyline Exhibits Utah
Most often, when people think ofbanner stands, they think of using them at trade shows, or at sponsored events to help broadcast their...
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By: Cam Rooney, Skyline Exhibits Alberta Congratulations! Your company has enjoyed success and with growth, you are ramping up your marketing and sales efforts. This is an exciting, important time...
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By: Cam Rooney, Skyline Exhibits Alberta
Pop-up displays are most commonly used in a trade show booth as a backwall; it’s an efficient and economical solution for many exhibitors. If your company...
By: Doug Noftall, President of Skyline Entourage
Today’s trade show booths are so much more than a couple tables, a stack of brochures, and some spiffy sales people. Modern trade show displays...
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By: Sofia Troutman, Customer Engagement & Industry Relations Manager
Health Care trade shows in the U.S. are currently in a period of re-adjustment. In astudy by Trade Show Executive Magazine,...
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By: Jennifer Kilbride, Skyline Event Services, Ohio
Using technology in your exhibit can be a great way to increase traffic in your booth space.
It can also help you get more detailed information...
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By: Sofia Troutman, Customer Engagement & Industry Relations Manager You know that your booth staffers are one of your most valuable, if not the most valuableasset when exhibiting at a trade...
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By: Jon Althoff, Senior Director of Global Marketing
A big mistake made by many……not having an objective prior to a conference or event! You have objectives for most business-critical processes,...
By: Shawn Lacagnina, Skyline Houston
Don’t let a less thandesirable boothlocation get you discouraged. Sure, certain booth locations are better for high foot traffic and visibility, but booth...
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By: Steve Hoffman, President of Skyline Exhibits & Design, Inc.
If I were to describe to you the thrill of driving a racecar on a track at speeds incomprehensible to the common driver, you...
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By: Kayla Goeman, Senior Marketing Associate
People inherently like to help others. It makes us feel good and gives us a sense of purpose. What if you could expand that feeling of helping others...
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By: Danny Pace, Product Manager
As the saying goes, there is no one-size-fits-all solution. As a Systems manufacturer, I would like to recommend everyone build system based exhibits, but the...
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By: Cam Rooney, Skyline Exhibits Alberta
As a company, you want to interact with your consumers as much as possible. From updating new products, or showing them the behind the scenes of how your...
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By: Sofia Troutman, Customer Engagement & Industry Relations Manager
Digital is everywhere, so it is no surprise that almost every trade show exhibit has some sort of digital content. In fact,...
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Bob Watson, President, Skyline New York New York. It’s one of the world’s most iconic cities. Just the mentioning of its name many things come to mind. Times Square, the Statue of Liberty,...
By Brian Gordon, Skyline Toronto Boring booths are bad for business. To make your trade show exhibits more exciting and attention-getting, add one or more of these 11 elements to get more...
Greg Johnson, Managing Director at Skyline Exhibits Utah For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s...
Erin Adrian, Sales/Marketing Coordinator & Database Administrator for Skyline Displays Midwest Is your company considering a custom design for a large trade show exhibit? It’s an important...
Jon Althoff- Senior Director of Global Marketing, Skyline Exhibits In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI?
We all...
By: Cam Rooney, Skyline Exhibits Alberta Pop-up displays are most commonly used in a trade show booth as a backwall; it's an efficient and economical solution for many exhibitors. If your company...
By: Shawn Lacagnina, Skyline Exhibits Houston
In the minds of many business owners, social media marketing and trade show marketing are two entirely separate fields. Smartphones changed everything....
By Kayla Goeman, Marketing Associate, Skyline Exhibits If you show up at a marketing event or trade show and no one visits your booth, you probably won’t consider it a success. With so many...
By: Kayla Goeman, Marketing Associate, Skyline Exhibits Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows...
By: Sofia Troutman, Customer Engagement & Industry Relations Manager, Skyline Exhibits It seems like everywhere you go there is someone who is tasked withDigital Marketing. In fact, many people...
By: Sofia Troutman, Customer Engagement & Industry Relations Manager, Skyline Exhibits Giving away a low quality trinket. If you can only afford something that will break the second time your...
By: Greg Johnson, Managing Director at Skyline Exhibits Utah While there are still a few, very specific times where you will utilize direct mail, the vast majority of trade show marketing...
By: Kayla Goeman, Marketing Associate, Skyline Exhibits
I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry...
By Scott Price, Skyline New Jersey The hardest part of exhibiting with trade show displays is getting people to come into your booth. No matter how great your product is; if no one sees it all of...
Over 400 exhibitors shared their best exhibiting secrets in the white paper "What’s Working in Exhibiting Benchmarks & Best Practices." This new 44-page report, available in both print and pdf...
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By Mike Thimmesch, Skyline Exhibits Do you have a physical B2B product to sell? Then chances are you will do very well displaying it at a trade show. According to Exhibitor Magazine, about 80% of...
By Mike Thimmesch, Skyline Exhibits Want to build your brand at trade shows? Your company has company. Exhibitors tell us in survey after survey that building AWARENESS IS THEIR #1 OR #2 TRADE SHOW...
Want to use tech to enhance and advance your trade show program? Then get your free copy of the the Tech for Trade Show Exhibitors white paper. A large and growing number of exhibitors have...
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by Nicole Huston Social media does a lot for businesses: It acts as a point of contact with customers, allowing for real time interaction, and is a wonderful tool for keeping them abreast of what...
by Michael Thimmesch Imagine this: You had a great show, with a flood of booth visitors and a pile of leads. And yet after the show, your fine effort fizzled into nothing because your hard-earned...
Need a place to store your expenses and calculate your budget? Now you have it. This spreadsheet lets you tack your trade show spending for booth space, exhibit-related costs, promotions, at-show...
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By Mike Thimmesch
10 foot trade show displays come in two big categories. Which is right for you?
What’s the first thing you should decide about your 10 foot trade show display? Is it the message?...
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by Michael Thimmesch Where do you look for trade show display ideas for your next display design? How about places where extra effort has been applied to make designs that stand out quickly. Here...
By Mike Thimmesch
To master the deadline-driven world of trade shows depends on great planning.
Yet all too often, important marketing planning gets overshadowed by urgent logistics planning....
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By Mike Thimmesch
You invest a lot in the trade shows that you exhibit at. How much? At 36% of the average trade show budget, booth space costs are your single largest expense. Plus, your choice...
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ByMark Taylor
With the advent of ever-increasing access to technology for communications over the past decade, there are some who believe that trade shows will soon become a thing of the past, or...
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By Lisa Maniaci
Whenever I have a meeting with a potential client who is looking torent or purchase a new exhibit, I do what is called a complete “discovery” of their needs, requirements, likes...
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By Clarissa Piquero Kierner
Problems at trade shows? Youaren’talone!
Every time I try to explain what I do as a Project Manager in the trade show industry I explain my job like this:
“It’s like...
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By Mike Thimmesch
In the last 10 years or so there have been fundamental technological and economic changes that have rewritten the trade show rule book. Not rules like how close to the aisle your...
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By Mike Thimmesch
He did what? She said what? And in our trade show booth!
You may be surprised at the Booth Staffers Behaving Badly that goes on at trade shows. Or, maybe not, since you’ve had to...
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By MikeThimmesch
Trade shows are the largest single expense for B2B marketers. How can you boost your results, and ensure your trade shows are more of an investment? Here are 10 ways you can drive...
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By Heather Novak
Choosing the right shows to attend can make a big difference to your success level overall. If you choose the wrong show you could be spending money, time and energy with no...
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By Mike Thimmesch
At some point during the career of fortunate exhibit marketers, they have a startling revelation: They don’t have to remain “the victim” who manages an out-of-control trade show...
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By Mike Thimmesch
Looking for statistical justification that trade shows are a great marketing medium? Or numerical inspiration to guide your trade show program? You’ve come to the right place.
At...
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By Samantha Heyden
There are so many shows happening every year it is no wonder that so many exhibitors find show selection a difficult task. It is easy to see why so many exhibitors choose shows...
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By Michael Thimmesch
Recently I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.”Some readers were amazed at the wide range of skills and tasks booth staffers...
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White Paper Reveals New Challenges and Responsibilities
Learn how your job compares to your peers in The Evolving Role Of Exhibit Marketers, a 36-page White Paper from Skyline Exhibits and...
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By Glenn Diehl
“Top Ten” lists exist for everything from “What To Do On Vacation In France” to “10 Things Not To Wear To A Costume Party.” Dial in to what you need to run a successful trade show...
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By Mike Thimmesch
Perhaps you are an exhibit marketer who has yet to send your first Tweet, write your first blog post, or record your first YouTube video. Or maybe social media has already become...
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By Mike Thimmesch
The Rules of Engagement tell the military the limitations they must follow in using force. The Rules of Engagement for Booth Staffers are there to help prevent staffers from...
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By Mark True
I’m a glass-half-full kind of guy, I believe, and I’m flexible, so I try to look at the positive opportunities in any situation. Small trade shows, therefore, aren’t a problem. In...
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By Mike Thimmesch
One summer during college I had a job as a busboy at The Old Ebbitt Grill, just around the corner from The White House. The best piece of advice given was that a busboy had to be...
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By Steve Hoffman
Exhibiting at trade shows can be expensive and some of the most frustrating costs are those that don’t make an impact on your clients. Then just when you think the worst of the...
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By Mike Thimmesch It’s great to hear visitors to yourtrade show boothsay things like, “You’ve got just what I need!” or “We love working with your company!” or “Your booth really caught my eye!”
...
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By Mike Thimmesch
As the entry-level booth size, 10 foot trade show displays are an essential part of exhibitions. But how do you win attendees’ attention away from larger exhibits, or even your...
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By Mike Thimmesch
Giveaways are an extremely popular way to get more people into your trade show displays. But not all giveaways are created equal.
To help you whittle through the nearly infinite...
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By Clarissa Piquero Kierner
I made it through the show, what do I do now?
We have provided details on your labor, rigging and material handling order forms as well as tips on getting your freight...
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By Clarissa Piquero Kierner, Skyline Exhibits of Central Ohio First things first: material handling and drayage at the most basic level refers to the same thing: the movement of your exhibit items...
By Mike Thimmesch
It would be very easy to think that simply by building a beautiful trade show exhibit that many, many visitors will willingly come into your booth space. And for many years, that...
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By Clarissa Piquero Kierner
Have you ever been on the trade show floor and suddenly realized how nice it would be to have a certain item with you? Did it even occur to you that you might need that...
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By Mike Thimmesch
You can tell when you really need to buy a new car: Small rust holes merging into bigger rust holes; the billows of smoke from burning oil; the engine that is so loud you have to...
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By Scott Price
Your company’s trade show exhibit is the focal point for any conference or event you’re attending, but it won’t be the only thing representing your business. You and the rest of the...
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By Mike Thimmesch
There are many reasons to exhibit at trade shows (here are 22), and many reasons not to. While there are some valid reasons not to exhibit at shows, you may mistakenly be relying...
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By Mike Thimmesch
How important is it to measure and communicate the results of your trade show program? Here’s how essential measurement is to your success:
“If it can’t be expressed in figures,... Read More
By Clarissa Piquero Kierner
So, you were roped into handling your company’s exhibiting program – now what? Whether you are just starting to exhibit or you are a trade show veteran, understanding...
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By Judy Fairbanks
How do you prevent deadlines from sneaking up on you? With life moving at internet speed, it’s nearly impossible. Over the years, I’ve found a sure-fire prescription to prevent...
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By Mike Thimmesch
When Skyline exhibited at EXHIBITOR2012, we gave mini-seminars in our trade show booth to attendees at the show. By far the most popular topic was “12 Tips About Social Media for...
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By Judy Fairbanks
If they’re lucky, everytrade show exhibitmanager gets to ask this question at least once in their career. Here are some things to keep in mind during the all important design...
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By Bryna Kelly
In Minnesota, we are raised to be “nice.” But how far does that really get you? For many, nice means passive-aggressive, nice means bite your tongue, or nice means smile and nod....
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By Mike Thimmesch Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on...
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By Mike Thimmesch
Are you a trade show exhibitor? Or a trade show marketer?
It’s understandable that as an exhibitor you get caught up in logistics, because no matter what, you have to get your...
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Mike Thimmesch
The difference between a good booth staffer and a bad one can make the difference between a trade show that profitably boosts your brand and sales, and a tragic waste of your...
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By Mike Thimmesch
Design your trade show exhibit well, and you’ll build your brand, attract new leads, and help generate sales. Miss the mark, and you’ll have an oversized lump that gets ignored...
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By Mike Thimmesch
Trade show promotions drive more traffic to your booth. Yet, there are nearly an infinite number of promos and giveaways, and almost as many ideas about how to do promotions...
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By Mike Thimmesch
Exhibiting at trade shows takes a combination of talent, teamwork, and effort to succeed. That goes double when you expand beyond backwall displays into island trade show booths....
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By Mike Thimmesch
What’s the first question to ask when you are exhibiting at trade shows? That’s a good question.
There are many important questions you and your team can ask when preparing for...
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By Mike Thimmesch
He sure looked like a perfectly good prospect. He had the right color badge. He works at a company that is in the right vertical market and the right size. And your uncanny booth...
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By Mike Thimmesch
You’ve been asked the same question time and time again: “What’s the ROI from our trade show program?” You grit your teeth, take a deep breath, force a smile on your face, and...
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By Mike Thimmesch
Why do exhibitors value trade shows? What are their objectives for exhibiting? What benefits do they get from exhibiting?
It turns out exhibitors have a lot of great reasons for...
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By Mike Thimmesch
Congrats — you’re no longer the trade show rookie.
You’ve trained your booth staffers to work the aisles. You’ve asked for (and received) a trade show display with bold images...
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ByMike Thimmesch
You’ve seen him as you walk down the trade show aisle. You point him out to your colleagues, trying to not let him see you as you do. You let out a nervous laugh as you pass his...
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By John Hamari
Whenyou ask the averagebooth staffer abouttrade shows, their first thing that comes to mind is long hours, sore feet, some fun, and work piling up back in the office. This may be...
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By Anthony Montano
There are some standard display rules and regulations for exhibiting at trade shows and expositions in the U.S.A. Even the veteran trade show manager or coordinator needs to...
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By Mike Thimmesch
Looking for proof that trade shows are still a powerful marketing medium? You’ve got it! Skyline and EXPO Magazine have combined resources to create a new white paper called The...
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By Mike Thimmesch
Your boss, and especially your boss’s boss, want you to measure your trade show ROI. But with your longer B2B sales cycle, you won’t know the sales generated from each show for...
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By Jordan Hanlon
It is New Year’s Resolutions time and we are all very motivated to lose weight, stop smoking, learn how to do this or that, find love, whatever it may be. We also still need to...
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By Mike Thimmesch
In the rush to prepare for trade shows, exhibitors often schedule only one measly hour to training their booth staff.That’s woefully inadequate for what the staff really needs –...
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By Mike Thimmesch
Want to be remembered by visitors to your trade show exhibit? Then do a great product demo in your booth.
This really hit home for me when I recently read new research about...
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By Judy Fairbanks
Companies spend significant manpower and budget producing hard copy materials they bring to trade shows, hoping that everyone who picks up a flyer or brochure will read it...
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By Ken Buckman
Attending trade shows and putting in an appearance at the many industry-specific conferences and conventions held each year is a crucial part of most company’s marketing plans....
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By Reggie Lyons
You’ve got a tremendous investment, not only in money, but also time and hopefully training in marketing your business at trade shows. Don’t get in the way of your own success!
Here...
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By Megan Fischer
Planning for a trade show doesn’t mean that you have to become a nervous wreck for months. Even if you’re new to the industry, you can have a successful, scare-free show...
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By Mario Huggler
Trade show exhibits are best when their design and message directly focuses on the exhibitor’s target audience. A successfulexhibit design depends largely on meeting the following...
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By Mike Thimmesch
Hidden rules govern almost every area of our lives. They guide our behavior and expectations, yet are rarely written down for us in neat little books.
For example, there’s the 5...
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By Mike Thimmesch
B2B marketers want more than just a big pile of leads. They also want higher quality leads. Leads that are more likely to convert into sales. Leads that their sales force will...
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By Steve Hoffman
1. We spend money on ads, money on direct mail, money sending our reps into the field…all in the hope that we can get face time with the people who matter. At a trade show, all of...
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By Judy Fairbanks
Here are 16 tips based on what I’ve learned as a veteran trade show manager who knows (and loves) working on both the client and vendor sides of the fence.
Before the Trade Show:...
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By Jeff McGrath
It doesn’t happen every now and then. It doesn’t even happen 50% of the time. As anyone who has ever been in a position to compete for exhibit designand build projects can tell...
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By Mike Thimmesch
As an exhibit marketer, there’s a lot you know about trade shows that your boss doesn’t. But what do you most wish your boss and other senior managers knew about trade shows?
To...
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By Mike Thimmesch
Once at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “...
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By Mike Thimmesch
If you are reading this article, chances are you actuallydon’t think trade shows don’t work.
Why? Because, as two show producers recently told me, it’s exhibitors who most need...
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By Mike Thimmesch
The Value Of Trade Shows Increases With A Plan
Business-to-business marketers actually invest more money on trade shows than any other marketing medium. That’s because trade...
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By Mike Thimmesch
Ever hear someone say that trade shows are a zoo?Or perhaps a jungle?Then there should be lots of animals at trade shows,especially staffing the booths.
In that vein, here are...
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By Mike Thimmesch
For most exhibitors, lead generation is their #1 reason for exhibiting at trade shows.Exhibit marketers want leads to replenish their sales pipeline, bring in new and repeat...
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By Mike Thimmesch
Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting...
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By John Backstrom
Face-to-Face Marketing is now the number one business-to-business marketing medium—why?
The business world has been radically changed and improved by the advent of electronic...
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By Mike Thimmesch
Want to improve your trade show marketing? Put it to the test.
In direct mail you can test the list, the format, and the offer. In print ads, you can test the headline, the ad...
By Mike Thimmesch
My recentarticle, “10 Things I Wish I Knew Before I Started Exhibiting At Trade Shows,” generated a lot of response, ranging from nostalgia to chuckles to gratitude. So I dug a...
By Mike Thimmesch
While trade shows are not easy, they are many worthwhile reasons to exhibit. How many? In just ten minutes time (and without succumbing to the temptation ofa Google search), I...
By Mike Thimmesch
Recently I posted on our blog the “10 Things I Wish I Knew Before I Started In Marketing“ and was amazed at the response. So, in that same vein, here are 10 indispensable lessons...
By Mike Thimmesch
A turning point for me was several years ago when I was asked to speak to a college marketing club that was touring the Skyline Exhibits International Design Center about what it’...
By Mark Armbrust
During the last downturn we heard from customers who told us that they were completely cutting out exhibiting as part of their marketing plan … even to shows that have worked well...
By Mike Thimmesch
Ever have the trade show open before you were ready for it?”Just give me one more hour!” you begged the Trade Show Gods, as the first tantalizing rush of attendeesswept pastyour...
By Mike Thimmesch
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way:
Align your trade show goals with your overall marketing and...
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