July 27, 2017

By Ivette Flower, Skyline Displays & Design Who remembers the old-school way of collecting leads at shows? Does a fancy fish bowl come to mind? Do you remember how hard it was to qualify a lead...

BOOTH STAFFING, lead generation, trade show booth strategies

May 2, 2017

By Brian Gordon, Skyline Toronto Being memorable as an exhibitor is extremely important for a successful show. Keeping your brand front of mind is achieved in many ways; a strong physical presence...

BOOTH STAFFING, giveaways, tradeshow marketing

April 20, 2017

By: Sofia Troutman, Customer Engagement & Industry Relations Manager

Staffing for Trade Shows and Events has changed. Before “Big Data” and the proliferation of electronic marketing...

trade shows, Trade Show Booth Staffing, Trade Show Staff

April 17, 2017

By: Steve Hoffman, President of Skyline Exhibits & Design, Inc.  Your eye-catching booth, quality products & services, brilliant presentations, and promotions can all be torpedoed by...

April 17, 2017

By: Sofia Troutman, Customer Engagement & Industry Relations Manager You know that your booth staffers are one of your most valuable, if not the most valuable asset when exhibiting at a...

April 17, 2017

By: Steve Hoffman, President of Skyline Exhibits & Design, Inc. 

If I were to describe to you the thrill of driving a racecar on a track at speeds incomprehensible to the common driver,...

April 3, 2014

This book contains 34 articles, half geared to increasing skills and perspectives of individual booth staffers, and half for the trade show manager and the trainer who must prepare the booth staff...

August 28, 2013

By Mike Thimmesch

He did what?  She said what?  And in our trade show booth!

You may be surprised at the Booth Staffers Behaving Badly that goes on at trade shows.  Or, maybe not,...

January 24, 2013

By Mike Thimmesch 

One summer during college I had a job as a busboy at The Old Ebbitt Grill, just around the corner from The White House. The best piece of advice given was that a busboy had...

May 11, 2012

By Scott Price 

Your company’s trade show exhibit is the focal point for any conference or event you’re attending, but it won’t be the only thing representing your business....

February 14, 2012

By Bryna Kelly 

In Minnesota, we are raised to be “nice.”  But how far does that really get you?  For many, nice means passive-aggressive, nice means bite your tongue,...

December 1, 2011

Mike Thimmesch 

The difference between a good booth staffer and a bad one can make the difference between a trade show that profitably boosts your brand and sales, and a tragic waste of your...

April 21, 2011

By John Hamari 

When you ask the average booth staffer about trade shows, their first thing that comes to mind is long hours, sore feet, some fun, and work piling up back in...

January 27, 2011

By Mike Thimmesch 

In the rush to prepare for trade shows, exhibitors often schedule only one measly hour to training their booth staff. That’s woefully inadequate for what the...

May 10, 2010

By Mike Thimmesch  

Ever hear someone say that trade shows are a zoo? Or perhaps a jungle? Then there should be lots of animals at trade shows, especially staffing the booths.