FREE BOOK: Better Booth Staffing For Greater Trade Show Results
April 3, 2014
This book contains 34 articles, half geared to increasing skills and perspectives of individual booth staffers, and half for the trade show manager and the trainer who must prepare the booth staff for their company.
Read and implement the ideas in this book, and really improve the performance of your trade show program.
Because there is so much riding on your booth staffers, as 85% of what attendees remember is based on them, and trade shows are still the top marketing spend for business-to-business marketers.