Budgeting & Measurement
10 Ways to Trim Your Booth Budget
November 08, 2019
By Sofia Troutman, Skyline Exhibits
While everyone would like to buy a custom booth that meets all their needs and not have to worry about budget, that is not always realistic for most marketers....
exhibit costs, budgeting, trade show planningRead More
Going a New Way: Convincing Management to Try New Trade Show Strategies
January 05, 2018
Do you think your business’ trade show strategy is in need of an overhaul? Oftentimes, the greatest challenge to a new approach is convincing leadership to abandon their standard way of doing...
trade show exhibiting, measurement, budgetingRead More
Unspoken Rules of Trade Shows
June 07, 2017
By Brian Gordon There is nothing new about the Exhibition format. It’s the face to face opportunity for innovators, dreamers, suppliers, and many others to interact with potential buyers. The basic...
trade show exhibiting, trade show budgeting, trade show planningRead More
Ask These Questions Before Choosing a Custom Trade Show Exhibit Design
April 20, 2017
By Erin Adrian, Skyline Displays Midwest
Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a...
custom designed trade show exhibit, trade show attendees, Trade Show ExhibitRead More
Portable Trade Show Displays Place Distant Shows in Reach
September 28, 2016
By Greg Johnson,Skyline Exhibits Utah For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s definitely a big step...
Trade show rental, trade show budgetRead More
Why You Should Measure Pre-ROI
September 28, 2016
By Jon Althoff, Skyline Exhibits In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI?
We all love to make a sale at the show or...
inline booth, Trade show display, Pop Up DisplayRead More
True Cost of Exhibit Ownership – What An Exhibit Purchase Should Be Based On
August 25, 2016
By Jeff McGrath, Skyline Metro DC
It doesn’t happen every now and then. It doesn’t even happen 50% of the time. As anyone who has ever been in a position to compete for exhibit designand build...
exhibiting, trade show budgeting, Trade Show Booth DesignRead More
5 Quick Measurements to Improve Your Trade Show Results
February 13, 2016
By Mike Thimmesch
Your boss, and especially your boss’s boss, want you to measure your trade show ROI. But with your longer B2B sales cycle, you won’t know the sales generated from each show for...
trade show reporting, trade show budgeting, trade show measurementRead More
How to Really Budget for a Trade Show
October 17, 2015
By Lisa Maniaci, Skyline New Jersey
Whenever I have a meeting with a potential client who is looking torent or purchase a new exhibit, I do what is called a complete “discovery” of their needs,...
trade show planning, trade show logistics, trade show budgetingRead More
9 Surprise Freight Charges At Trade Shows
December 26, 2014
By Steve Hoffman, Skyline Exhibits & Design Exhibiting at trade shows can be expensive and some of the most frustrating costs are those that don’t make an impact on your clients. Then just when...
drayage, trade show shipping, trade show planning, trade show logisticsRead More
The Foolproof Way To Measure Your Trade Show ROI
August 23, 2014
By Mike Thimmesch
You’ve been asked the same question time and time again: “What’s the ROI from our trade show program?” You grit your teeth, take a deep breath, force a smile on your face, and...