See the latest and greatest in Skyline's exhibit gallery. Innovation, great design, and all the brands you love.
Do you think your business’ trade show strategy is in need of an overhaul? Oftentimes, the greatest challenge to a new approach is convincing leadership to abandon their standard way of doing...
By Erin Adrian, Skyline Displays Midwest
Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a...
Greg Johnson, Managing Director at Skyline Exhibits Utah For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s...
Jon Althoff- Senior Director of Global Marketing, Skyline Exhibits In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI?
We all...
Need a place to store your expenses and calculate your budget? Now you have it. This spreadsheet lets you tack your trade show spending for booth space, exhibit-related costs, promotions, at-show...
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By Lisa Maniaci
Whenever I have a meeting with a potential client who is looking torent or purchase a new exhibit, I do what is called a complete “discovery” of their needs, requirements, likes...
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By Steve Hoffman
Exhibiting at trade shows can be expensive and some of the most frustrating costs are those that don’t make an impact on your clients. Then just when you think the worst of the...
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By Mike Thimmesch
How important is it to measure and communicate the results of your trade show program? Here’s how essential measurement is to your success:
“If it can’t be expressed in figures,... Read More
By Mike Thimmesch
You’ve been asked the same question time and time again: “What’s the ROI from our trade show program?” You grit your teeth, take a deep breath, force a smile on your face, and...
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By Mike Thimmesch
Your boss, and especially your boss’s boss, want you to measure your trade show ROI. But with your longer B2B sales cycle, you won’t know the sales generated from each show for...
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By Jeff McGrath
It doesn’t happen every now and then. It doesn’t even happen 50% of the time. As anyone who has ever been in a position to compete for exhibit designand build projects can tell...
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By Mike Thimmesch
Want to improve your trade show marketing? Put it to the test.
In direct mail you can test the list, the format, and the offer. In print ads, you can test the headline, the ad...
By Mark Armbrust
During the last downturn we heard from customers who told us that they were completely cutting out exhibiting as part of their marketing plan … even to shows that have worked well...
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