November 8, 2019

By Sofia Troutman, Skyline Exhibits

While everyone would like to buy a custom booth that meets all their needs and not have to worry about budget, that is not always realistic for most marketers....

exhibit costs, budgeting, trade show planning

January 5, 2018

Do you think your business’ trade show strategy is in need of an overhaul? Oftentimes, the greatest challenge to a new approach is convincing leadership to abandon their standard way of doing...

trade show exhibiting, measurement, budgeting

June 7, 2017

By Brian Gordon There is nothing new about the Exhibition format. It’s the face to face opportunity for innovators, dreamers, suppliers, and many others to interact with potential buyers. The basic...

trade show exhibiting, trade show budgeting, trade show planning

April 20, 2017

By Erin Adrian, Skyline Displays Midwest

Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a...

custom designed trade show exhibit, trade show attendees, Trade Show Exhibit

September 28, 2016

By Greg Johnson,Skyline Exhibits Utah For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s definitely a big step...

Trade show rental, trade show budget

September 28, 2016

By Jon Althoff, Skyline Exhibits In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI?

We all love to make a sale at the show or...

inline booth, Trade show display, Pop Up Display

August 25, 2016

By Jeff McGrath, Skyline Metro DC

It doesn’t happen every now and then. It doesn’t even happen 50% of the time. As anyone who has ever been in a position to compete for exhibit designand build...

exhibiting, trade show budgeting, Trade Show Booth Design

February 13, 2016

By Mike Thimmesch

Your boss, and especially your boss’s boss, want you to measure your trade show ROI. But with your longer B2B sales cycle, you won’t know the sales generated from each show for...

trade show reporting, trade show budgeting, trade show measurement

October 17, 2015

By Lisa Maniaci, Skyline New Jersey

Whenever I have a meeting with a potential client who is looking torent or purchase a new exhibit, I do what is called a complete “discovery” of their needs,...

trade show planning, trade show logistics, trade show budgeting

December 26, 2014

By Steve Hoffman, Skyline Exhibits & Design Exhibiting at trade shows can be expensive and some of the most frustrating costs are those that don’t make an impact on your clients. Then just when...

drayage, trade show shipping, trade show planning, trade show logistics

August 23, 2014

By Mike Thimmesch

You’ve been asked the same question time and time again: “What’s the ROI from our trade show program?” You grit your teeth, take a deep breath, force a smile on your face, and...

return on investment, trade show budgeting, trade show measurement