January 5, 2018

Do you think your business’ trade show strategy is in need of an overhaul? Oftentimes, the greatest challenge to a new approach is convincing leadership to abandon their standard way of doing...

measurement, trade show exhibiting, budgeting

April 20, 2017

By Erin Adrian, Skyline Displays Midwest

Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a...

custom designed trade show exhibit, trade show attendees, Trade Show Exhibit

September 28, 2016

Jon Althoff- Senior Director of Global Marketing, Skyline Exhibits In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI?

We all...

inline booth, Pop Up Display, Trade show display

September 28, 2016

Greg Johnson, Managing Director at Skyline Exhibits Utah For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s...

trade show budget, Trade show rental

April 27, 2014

Need a place to store your expenses and calculate your budget? Now you have it. This spreadsheet lets you tack your trade show spending for booth space, exhibit-related costs, promotions, at-show...

October 17, 2013

By Lisa Maniaci

Whenever I have a meeting with a potential client who is looking torent or purchase a new exhibit, I do what is called a complete “discovery” of their needs, requirements, likes...

December 26, 2012

By Steve Hoffman Exhibiting at trade shows can be expensive and some of the most frustrating costs are those that don’t make an impact on your clients. Then just when you think the worst of the...

April 11, 2012

By Mike Thimmesch

How important is it to measure and communicate the results of your trade show program? Here’s how essential measurement is to your success:

August 23, 2011

By Mike Thimmesch

You’ve been asked the same question time and time again: “What’s the ROI from our trade show program?” You grit your teeth, take a deep breath, force a smile on your face, and...

February 13, 2011

By Mike Thimmesch

Your boss, and especially your boss’s boss, want you to measure your trade show ROI. But with your longer B2B sales cycle, you won’t know the sales generated from each show for...

August 25, 2010

By Jeff McGrath

It doesn’t happen every now and then. It doesn’t even happen 50% of the time. As anyone who has ever been in a position to compete for exhibit designand build projects can tell...

November 10, 2009

By Mike Thimmesch

Want to improve your trade show marketing? Put it to the test.

In direct mail you can test the list, the format, and the offer. In print ads, you can test the headline, the ad...

trade show promotions, exhibiting, Trade show marketing

September 1, 2009

By Mark Armbrust

During the last downturn we heard from customers who told us that they were completely cutting out exhibiting as part of their marketing plan … even to shows that have worked well...

trade show logistics, trade show planning, budgeting