November 21, 2019

By Kelsey Peck, Skyline Pacific Northwest The ever-changing nature of trade show technology makes it hard for exhibitors to know where to focus capital investments and training. In particular, the...

video walls, social media, trade show exhibiting, technology, digital marketing

November 19, 2019

By Mary Rita Crowe, Skyline Exhibits Chicago

Many trade shows offer designated lounges that can be used for conducting one-on-one discussions with clients. But having a private area in your booth...

custom modular exhibits, exhibiting trends, exhibit design, Trade Show Booth Design

May 28, 2019

By Pierre Menard Digital images displayed on digital displays open up a new world of changeable and moving images. When it comes to selecting digital displays, exhibitors are faced with a...

tablets, kiosks, monitors, video walls, trade show technology

March 26, 2019

Martin Miller, Skyline Exhibits & Design In an age where technology brings the world so much closer, the ability to segment design for the immediate audience (without leaving out the crucial...

exhibit design, display trends, trade show design, branding

March 15, 2018

By Adam Deming, Skyline Exhibits Gone are the days when attendees expected to be confronted with stacks of products literature. Whether you have a limited design budget or if you’re just trying to...

trade show furnishings, graphic design, trade show exhibit design

August 7, 2017

By Scott Young, Skyline-Holt Exhibits + Events Whether the target audience is experiencing your company at an industry trade show, in a branded corporate environment or even at an experiential...

trade show experience, trade show exhibiting, branding

June 30, 2017

Sofia Troutman, Skyline Exhibits How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest?...

graphic design, display theme, tradeshows, exhibit design

April 20, 2017

By: Shawn Lacagnina, Skyline Houston Today’s trade show floor is filled with a higher level of decision makers looking for solutions to their pain. Often working from a tightly formed agenda, if...

trade show graphic, trade show

April 17, 2017

By: Cam Rooney, Skyline Exhibits Alberta Congratulations! Your company has enjoyed success and with growth, you are ramping up your marketing and sales efforts. This is an exciting, important time...

April 17, 2017

By: Shawn Lacagnina, Skyline Houston

Don’t let a less thandesirable boothlocation get you discouraged. Sure, certain booth locations are better for high foot traffic and visibility, but booth...

April 17, 2017

By: Steve Hoffman, President of Skyline Exhibits & Design, Inc.

If I were to describe to you the thrill of driving a racecar on a track at speeds incomprehensible to the common driver, you...

April 17, 2017

By: Cam Rooney, Skyline Exhibits Alberta

Pop-up displays are most commonly used in a trade show booth as a backwall; it’s an efficient and economical solution for many exhibitors. If your company...

Pop Up Display

January 19, 2017

By Brian Gordon, Skyline Toronto Boring booths are bad for business. To make your trade show exhibits more exciting and attention-getting, add one or more of these 11 elements to get more...

design ideas, graphics, tradeshow design

September 8, 2016

By: Cam Rooney, Skyline Exhibits Alberta Pop-up displays are most commonly used in a trade show booth as a backwall; it's an efficient and economical solution for many exhibitors. If your company...

island booths, perimeter booth, inline booth, pop-up display

November 8, 2015

By Mario Huggler, Expoformer AG

Trade show exhibits are best when their design and message directly focuses on the exhibitor’s target audience. A successfulexhibit design depends largely on meeting...

trade show promotions, trade shoe designers, exhibit design

August 8, 2015

By Mike Thimmesch

Once at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “...

Trade show marketing, marketing

June 12, 2015

By Mike Thimmesch

You can tell when you really need to buy a new car: Small rust holes merging into bigger rust holes; the billows of smoke from burning oil; the engine that is so loud you have to...

trade show exhibiting, trade show budgeting, booth design

March 24, 2015

By Mike Thimmesch, Skyline Exhibits Do you have a physical B2B product to sell? Then chances are you will do very well displaying it at a trade show. According to Exhibitor Magazine, about 80% of...

display, trade show tips, design

April 27, 2014

by Michael Thimmesch Where do you look for trade show display ideas for your next display design? How about places where extra effort has been applied to make designs that stand out quickly. Here...

online marketing, magazines, billboards, tradeshow, design

May 3, 2013

By Michael Thimmesch

Recently I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.”Some readers were amazed at the wide range of skills and tasks booth staffers require,...

March 16, 2012

By Judy Fairbanks

If they’re lucky, everytrade show exhibitmanager gets to ask this question at least once in their career. Here are some things to keep in mind during the all important design...

February 10, 2012

By Mike Thimmesch Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on...

February 9, 2012

By Mike Thimmesch

Are you a trade show exhibitor? Or a trade show marketer?

It’s understandable that as an exhibitor you get caught up in logistics, because no matter what, you have to get your...

November 17, 2011

By Mike Thimmesch

Design your trade show exhibit well, and you’ll build your brand, attract new leads, and help generate sales. Miss the mark, and you’ll have an oversized lump that gets ignored...

April 6, 2011

By Anthony Montano

There are some standard display rules and regulations for exhibiting at trade shows and expositions in the U.S.A. Even the veteran trade show manager or coordinator needs to...