Exhibit Design & Marketing
A Buyer's Guide to Trade Show Digital Displays
May 28, 2019
By Pierre Menard Digital images displayed on digital displays open up a new world of changeable and moving images. When it comes to selecting digital displays, exhibitors are faced with a...
trade show technology, video walls, monitors, kiosks, tabletsRead More
Three Basic Rules When Designing for Events
March 26, 2019
Martin Miller, Skyline Exhibits & Design In an age where technology brings the world so much closer, the ability to segment design for the immediate audience (without leaving out the crucial...
branding, trade show design, display trends, exhibit designRead More
"Less is More" Booth Design
March 15, 2018
By Adam Deming, Skyline Exhibits Gone are the days when attendees expected to be confronted with stacks of products literature. Whether you have a limited design budget or if you’re just trying to...
trade show exhibit design, graphic design, trade show furnishingsRead More
How Do You Make a Brand Impression That Lasts? Help Them See It, Touch It, Hear It, Smell It and Taste It
August 7, 2017
By Scott Young, Skyline-Holt Exhibits + Events Whether the target audience is experiencing your company at an industry trade show, in a branded corporate environment or even at an experiential...
branding, trade show exhibiting, trade show experienceRead More
Getting the Double Take – 10 Tips for an Exhibit Display that Stands Out
June 30, 2017
By Sofia Troutman, Skyline Exhibits How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest?...
exhibit design, tradeshows, display theme, graphic designRead More
Back Corner Booth? No Problem! Maximizing Your Exhibit Location
April 17, 2017
By: Shawn Lacagnina, Skyline Houston
Don’t let a less thandesirable boothlocation get you discouraged. Sure, certain booth locations are better for high foot traffic and visibility, but booth...Read More
Top Tips for Start Ups- Things to Keep in Mind For Your First Trade Show
April 17, 2017
By: Cam Rooney, Skyline Exhibits Alberta Congratulations! Your company has enjoyed success and with growth, you are ramping up your marketing and sales efforts. This is an exciting, important time...Read More
What's The Best Pop-Up Display Orientation for Your Booth Space?
April 17, 2017
By: Cam Rooney, Skyline Exhibits Alberta
Pop-up displays are most commonly used in a trade show booth as a backwall; it’s an efficient and economical solution for many exhibitors. If your company...
Pop Up DisplayRead More
11 Ways to Add Excitement to Your Trade Show Exhibit
January 19, 2017
By Brian Gordon, Skyline Toronto Boring booths are bad for business. To make your trade show exhibits more exciting and attention-getting, add one or more of these 11 elements to get more...
tradeshow design, graphics, design ideasRead More
What's The Best Pop-Up Display Orientation For Your Booth Space?
September 8, 2016
By: Cam Rooney, Skyline Exhibits Alberta Pop-up displays are most commonly used in a trade show booth as a backwall; it's an efficient and economical solution for many exhibitors. If your company...
pop-up display, inline booth, perimeter booth, island boothsRead More
8 Tips to Better Display Your Products in Your Trade Show Booth
March 24, 2015
By Mike Thimmesch, Skyline Exhibits Do you have a physical B2B product to sell? Then chances are you will do very well displaying it at a trade show. According to Exhibitor Magazine, about 80% of...
design, trade show tips, displayRead More
5 Places to Look for Trade Show Display Ideas
April 27, 2014
by Michael Thimmesch Where do you look for trade show display ideas for your next display design? How about places where extra effort has been applied to make designs that stand out quickly. Here...
tradeshow, billboards, magazines, online marketing, designRead More
16 Embarrassing Signs You Need A New Trade Show Display
June 12, 2012
By Mike Thimmesch
You can tell when you really need to buy a new car: Small rust holes merging into bigger rust holes; the billows of smoke from burning oil; the engine that is so loud you have to...Read More
How Big Can Your Trade Show Display Be? Exhibit Rules and Regulations
April 6, 2011
By Anthony Montano
There are some standard display rules and regulations for exhibiting at trade shows and expositions in the U.S.A. Even the veteran trade show manager or coordinator needs to...Read More
Get Better Trade Show Results By Leaving Your Brochures At Home
January 4, 2011
By Judy Fairbanks
Companies spend significant manpower and budget producing hard copy materials they bring to trade shows, hoping that everyone who picks up a flyer or brochure will read it...Read More
10 Things I Wish I Knew Before I Started In Marketing
September 2, 2009
By Mike Thimmesch
A turning point for me was several years ago when I was asked to speak to a college marketing club that was touring the Skyline Exhibits International Design Center about what it’...