April 20, 2017

By: Shawn Lacagnina, Skyline Houston Today’s trade show floor is filled with a higher level of decision makers looking for solutions to their pain.  Often working from a tightly formed...

trade show, trade show graphic

April 17, 2017

By: Shawn Lacagnina, Skyline Houston

Don’t let a less than desirable booth location get you discouraged. Sure, certain booth locations are better for high foot traffic and...

April 17, 2017

By: Cam Rooney, Skyline Exhibits Alberta Congratulations! Your company has enjoyed success and with growth, you are ramping up your marketing and sales efforts. This is an exciting, important time...

April 17, 2017

By: Kayla Goeman, Senior Marketing Associate

What a show!

Our objective of providing an immersive Zen Experience that showcased our island and custom capabilities at EXHIBITORLIVE 2017 was...

April 17, 2017

By: Cam Rooney, Skyline Exhibits Alberta

Pop-up displays are most commonly used in a trade show booth as a backwall; it’s an efficient and economical solution for many exhibitors. If your...

Pop Up Display

April 17, 2017

By: Steve Hoffman, President of Skyline Exhibits & Design, Inc. 

If I were to describe to you the thrill of driving a racecar on a track at speeds incomprehensible to the common driver,...

September 8, 2016

By: Cam Rooney, Skyline Exhibits Alberta Pop-up displays are most commonly used in a trade show booth as a backwall; it's an efficient and economical solution for many exhibitors. If your...

pop-up display, inline booth, perimeter booth, island booths

April 27, 2014

by Michael Thimmesch Where do you look for trade show display ideas for your next display design?  How about places where extra effort has been applied to make designs that stand out quickly....

tradeshow, design, billboards, magazines, online marketing

April 26, 2014

April 26, 2014

White Paper Research Report

Based on an unprecedentedly large-scale research study, Marketech reveals what 3,341 trade show attendees, in interviews held at 30 events, said caused them to visit...

May 3, 2013

By Michael Thimmesch

Recently I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.” Some readers were amazed at the wide range of skills and tasks...

June 12, 2012

By Mike Thimmesch

You can tell when you really need to buy a new car:  Small rust holes merging into bigger rust holes; the billows of smoke from burning oil; the engine that is so loud you...

March 16, 2012

By Judy Fairbanks

If they’re lucky, every trade show exhibit manager gets to ask this question at least once in their career.  Here are some things to keep in mind during the...

February 10, 2012

By Mike Thimmesch Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on...

February 9, 2012

By Mike Thimmesch 

Are you a trade show exhibitor?  Or a trade show marketer?

It’s understandable that as an exhibitor you get caught up in logistics, because no matter what, you...

November 17, 2011

By Mike Thimmesch

Design your trade show exhibit well, and you’ll build your brand, attract new leads, and help generate sales.  Miss the mark, and you’ll have an oversized lump...

April 6, 2011

By Anthony Montano

There are some standard display rules and regulations for exhibiting at trade shows and expositions in the U.S.A. Even the veteran trade show manager or coordinator needs to...

January 4, 2011

By Judy Fairbanks

Companies spend significant manpower and budget producing hard copy materials they bring to trade shows, hoping that everyone who picks up a flyer or brochure will read it...

November 8, 2010

By Mario Huggler 

Trade show exhibits are best when their design and message directly focuses on the exhibitor’s target audience.  A successful exhibit design depends largely...

August 8, 2010

By Mike Thimmesch 

Once at the TS2 Show I taught a class about lessons learned as a trade show marketer.  After all the other students had left, a young exhibit manager approached me and...

September 2, 2009

By Mike Thimmesch

A turning point for me was several years ago when I was asked to speak to a college marketing club that was touring the Skyline Exhibits International Design Center about what...