
Exhibit Design & Marketing


Popular Articles

“STICKY” TRADE SHOW TECHNOLOGY
November 21, 2019
By Kelsey Peck, Skyline Pacific Northwest The ever-changing nature of trade show technology makes it hard for exhibitors to know where to focus capital investments and training. In particular, the...
video walls, social media, trade show exhibiting, technology, digital marketing
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PRIVATE MEETING AREAS AT TRADE SHOWS
November 19, 2019
By Mary Rita Crowe, Skyline Exhibits Chicago
Many trade shows offer designated lounges that can be used for conducting one-on-one discussions with clients. But having a private area in your booth...
custom modular exhibits, exhibiting trends, exhibit design, Trade Show Booth Design
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A Buyer's Guide to Trade Show Digital Displays
May 28, 2019
By Pierre Menard Digital images displayed on digital displays open up a new world of changeable and moving images. When it comes to selecting digital displays, exhibitors are faced with a...
tablets, kiosks, monitors, video walls, trade show technology
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Three Basic Rules When Designing for Events
March 26, 2019
Martin Miller, Skyline Exhibits & Design In an age where technology brings the world so much closer, the ability to segment design for the immediate audience (without leaving out the crucial...
exhibit design, display trends, trade show design, branding
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"Less is More" Booth Design
March 15, 2018
By Adam Deming, Skyline Exhibits Gone are the days when attendees expected to be confronted with stacks of products literature. Whether you have a limited design budget or if you’re just trying to...
trade show furnishings, graphic design, trade show exhibit design
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How Do You Make a Brand Impression That Lasts? Help Them See It, Touch It, Hear It, Smell It and Taste It
August 7, 2017
By Scott Young, Skyline-Holt Exhibits + Events Whether the target audience is experiencing your company at an industry trade show, in a branded corporate environment or even at an experiential...
trade show experience, trade show exhibiting, branding
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Getting the Double Take – 10 Tips for an Exhibit Display that Stands Out
June 30, 2017
Sofia Troutman, Skyline Exhibits How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest?...
graphic design, display theme, tradeshows, exhibit design
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Keep It Simple
April 20, 2017
By: Shawn Lacagnina, Skyline Houston Today’s trade show floor is filled with a higher level of decision makers looking for solutions to their pain. Often working from a tightly formed agenda, if...
trade show graphic, trade show
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Top Tips for Start Ups- Things to Keep in Mind For Your First Trade Show
April 17, 2017
By: Cam Rooney, Skyline Exhibits Alberta Congratulations! Your company has enjoyed success and with growth, you are ramping up your marketing and sales efforts. This is an exciting, important time...
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Back Corner Booth? No Problem! Maximizing Your Exhibit Location
April 17, 2017
By: Shawn Lacagnina, Skyline Houston
Don’t let a less thandesirable boothlocation get you discouraged. Sure, certain booth locations are better for high foot traffic and visibility, but booth...
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How "Experienced" Are Your Booth Attendees?
April 17, 2017
By: Steve Hoffman, President of Skyline Exhibits & Design, Inc.
If I were to describe to you the thrill of driving a racecar on a track at speeds incomprehensible to the common driver, you...
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What's The Best Pop-Up Display Orientation for Your Booth Space?
April 17, 2017
By: Cam Rooney, Skyline Exhibits Alberta
Pop-up displays are most commonly used in a trade show booth as a backwall; it’s an efficient and economical solution for many exhibitors. If your company...
Pop Up Display
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11 Ways to Add Excitement to Your Trade Show Exhibit
January 19, 2017
By Brian Gordon, Skyline Toronto Boring booths are bad for business. To make your trade show exhibits more exciting and attention-getting, add one or more of these 11 elements to get more...
design ideas, graphics, tradeshow design
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What's The Best Pop-Up Display Orientation For Your Booth Space?
September 8, 2016
By: Cam Rooney, Skyline Exhibits Alberta Pop-up displays are most commonly used in a trade show booth as a backwall; it's an efficient and economical solution for many exhibitors. If your company...
island booths, perimeter booth, inline booth, pop-up display
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Focus Your Exhibit Design On Your Target Audience
November 8, 2015
By Mario Huggler, Expoformer AG
Trade show exhibits are best when their design and message directly focuses on the exhibitor’s target audience. A successfulexhibit design depends largely on meeting...
trade show promotions, trade shoe designers, exhibit design
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What Is Marketing? How 10 Experts Define It
August 8, 2015
By Mike Thimmesch
Once at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “...
Trade show marketing, marketing
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16 Embarrassing Signs You Need A New Trade Show Display
June 12, 2015
By Mike Thimmesch
You can tell when you really need to buy a new car: Small rust holes merging into bigger rust holes; the billows of smoke from burning oil; the engine that is so loud you have to...
trade show exhibiting, trade show budgeting, booth design
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8 Tips to Better Display Your Products in Your Trade Show Booth
March 24, 2015
By Mike Thimmesch, Skyline Exhibits Do you have a physical B2B product to sell? Then chances are you will do very well displaying it at a trade show. According to Exhibitor Magazine, about 80% of...
display, trade show tips, design
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5 Places to Look for Trade Show Display Ideas
April 27, 2014
by Michael Thimmesch Where do you look for trade show display ideas for your next display design? How about places where extra effort has been applied to make designs that stand out quickly. Here...
online marketing, magazines, billboards, tradeshow, design
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37 Things A Trade Show Booth Does
May 3, 2013
By Michael Thimmesch
Recently I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.”Some readers were amazed at the wide range of skills and tasks booth staffers require,...
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How to Design A Trade Show Booth
March 16, 2012
By Judy Fairbanks
If they’re lucky, everytrade show exhibitmanager gets to ask this question at least once in their career. Here are some things to keep in mind during the all important design...
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16 Fun Things to Do at a Trade Show
February 10, 2012
By Mike Thimmesch Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on...
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To Be A Better Exhibitor, Be A Better Marketer
February 9, 2012
By Mike Thimmesch
Are you a trade show exhibitor? Or a trade show marketer?
It’s understandable that as an exhibitor you get caught up in logistics, because no matter what, you have to get your...
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10 Top Tips For Trade Show Exhibit Design
November 17, 2011
By Mike Thimmesch
Design your trade show exhibit well, and you’ll build your brand, attract new leads, and help generate sales. Miss the mark, and you’ll have an oversized lump that gets ignored...
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How Big Can Your Trade Show Display Be? Exhibit Rules and Regulations
April 6, 2011
By Anthony Montano
There are some standard display rules and regulations for exhibiting at trade shows and expositions in the U.S.A. Even the veteran trade show manager or coordinator needs to...
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