April 27, 2014

By Mike Thimmesch 

To master the deadline-driven world of trade shows depends on great planning.

Yet all too often, important marketing planning gets overshadowed by urgent logistics...

April 27, 2014

By Mike Thimmesch 

10 foot trade show displays come in two big categories.  Which is right for you?

What’s the first thing you should decide about your 10 foot trade show...

March 18, 2014

The inline booth is the workhorse of the show -- get the most from it. Request this free book which includes 25 articles on exhibit design, booth staffing, promotions, lead management, measurement,...

April 4, 2013

By Michael Flavin

The past 7 years, working with clients in the trade show industry have allowed me to work with many different companies, industries, marketing teams and personalities. ...

October 30, 2012

By Mike Thimmesch

As the entry-level booth size, 10 foot trade show displays are an essential part of exhibitions.  But how do you win attendees’ attention away from larger exhibits, or...

April 18, 2012

By Mike Thimmesch

A newly published white paper by Marketech reveals what 3,341 trade show attendees, in interviews held at 30 events, said caused them to visit trade show exhibits. Skyline has...

March 23, 2012

By Judy Fairbanks

How do you prevent deadlines from sneaking up on you?  With life moving at internet speed, it’s nearly impossible.  Over the years, I’ve found a sure-fire...

November 4, 2010

By Mike Thimmesch 

Hidden rules govern almost every area of our lives.  They guide our behavior and expectations, yet are rarely written down for us in neat little books.

For example,...

June 17, 2010

By Mike Thimmesch 

The Value Of Trade Shows Increases With A Plan

Business-to-business marketers actually invest more money on trade shows than any other marketing medium.  That’s...