April 27, 2014

March 20, 2014

Welcome to the Big Time.

When you exhibit in an island trade show booth, you are making a major marketing commitment. The costs are larger, the expectations are higher, and the risks are greater....

September 24, 2013

By Mike Thimmesch

In the last 10 years or so there have been fundamental technological and economic changes that have rewritten the trade show rule book. Not rules like how close to the aisle your...

July 22, 2013

By MikeThimmesch

Trade shows are the largest single expense for B2B marketers. How can you boost your results, and ensure your trade shows are more of an investment? Here are 10 ways you can drive...

November 15, 2011

By Mike Thimmesch

Exhibiting at trade shows takes a combination of talent, teamwork, and effort to succeed.  That goes double when you expand beyond backwall displays into island trade show...

July 19, 2011

By Mike Thimmesch

Congrats — you’re no longer the trade show rookie.

You’ve trained your booth staffers to work the aisles.  You’ve asked for (and received) a trade...

December 29, 2010

By Ken Buckman 

Attending trade shows and putting in an appearance at the many industry-specific conferences and conventions held each year is a crucial part of most company’s marketing...

October 24, 2010

By Mike Thimmesch 

B2B marketers want more than just a big pile of leads.  They also want higher quality leads.  Leads that are more likely to convert into sales.  Leads that...

August 27, 2010

By Judy Fairbanks

Here are 16 tips based on what I’ve learned as a veteran trade show manager who knows (and loves) working on both the client and vendor sides of the fence.

Before the Trade...

May 1, 2010

By Mike Thimmesch 

For most exhibitors, lead generation is their #1 reason for exhibiting at trade shows.Exhibit marketers want leads to replenish their sales pipeline, bring in new and...