June 15, 2015

By Mike Thimmesch

You’ve seen him as you walk down the trade show aisle. You point him out to your colleagues, trying to not let him see you as you do. You let out a nervous laugh as you pass his...

Trade Show Booth Staffing, exhibiting etiquette, exhibiting tips

September 01, 2014

By Mike Thimmesch

He sure looked like a perfectly good prospect. He had the right color badge. He works at a company that is in the right vertical market and the right size. And your uncanny booth...

trade show promotions, Trade Show Booth Staffing, trade show planning

June 10, 2014

By Mike Thimmesch

My recentarticle, “10 Things I Wish I Knew Before I Started Exhibiting at Trade Shows,” generated a lot of response, ranging from nostalgia to chuckles to gratitude. So I dug a...

trade show logistics, trade show exhibiting, Trade show marketing

March 13, 2014

By Matt Bohar

Top 10 lists exist for everything from “What to Do On Vacation in Ireland” to “10 Things Not to Wear To a Halloween Party.” Avoid mistakes by reviewing this list of do’s and don’ts...

exhibiting, trade show exhibiting, trade show tips

March 13, 2014

By Sofia Troutman

You’ve got a tremendous investment, not only in dollars, but also time andtraining in promoting your business at trade shows. Don’t get in the way of your own success!

Here are...

trade show exhibiting, trade show logistics, trade show planning

March 05, 2014

By Mike Thimmesch

Recently I posted on our blog the “10 Things I Wish I Knew Before I Started In Marketing“ and was amazed at the response. So, in that same vein, here are 10 indispensable lessons...

Trade show marketing, trade show exhibiting