
Planning Your First Trade Show


Popular Articles

Don't Be "That Guy" at Your Next Trade Show
June 15, 2015
By Mike Thimmesch
You’ve seen him as you walk down the trade show aisle. You point him out to your colleagues, trying to not let him see you as you do. You let out a nervous laugh as you pass his...
Trade Show Booth Staffing, exhibiting etiquette, exhibiting tips
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Why Didn't That Attendee Stop In My Trade Show Booth?
September 1, 2014
By Mike Thimmesch
He sure looked like a perfectly good prospect. He had the right color badge. He works at a company that is in the right vertical market and the right size. And your uncanny booth...
trade show promotions, Trade Show Booth Staffing, trade show planning
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10 More Things I Wish I Knew About Trade Shows
June 10, 2014
By Mike Thimmesch
My recentarticle, “10 Things I Wish I Knew Before I Started Exhibiting at Trade Shows,” generated a lot of response, ranging from nostalgia to chuckles to gratitude. So I dug a...
trade show logistics, trade show exhibiting, Trade show marketing
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10 Trade Show Exhibiting Dos And Don'ts
March 13, 2014
By Matt Bohar
Top 10 lists exist for everything from “What to Do On Vacation in Ireland” to “10 Things Not to Wear To a Halloween Party.” Avoid mistakes by reviewing this list of do’s and don’ts...
exhibiting, trade show exhibiting, trade show tips
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Planning Your First Trade Show
March 13, 2014
By Sofia Troutman
You’ve got a tremendous investment, not only in dollars, but also time andtraining in promoting your business at trade shows. Don’t get in the way of your own success!
Here are...
trade show exhibiting, trade show logistics, trade show planning
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10 Things I Wish I Knew Before I Started Exhibiting
March 5, 2014
By Mike Thimmesch
Recently I posted on our blog the “10 Things I Wish I Knew Before I Started In Marketing“ and was amazed at the response. So, in that same vein, here are 10 indispensable lessons...