March 10, 2015

April 26, 2014

Here's everything you need to get started exhibiting at trade shows in one free book.

This book contains 25 articles covering logistics; booth staff selection, training, and staffing; exhibit...

March 13, 2013

By Glenn Diehl

“Top Ten” lists exist for everything from “What To Do On Vacation In France” to “10 Things Not To Wear To A Costume Party.” Dial in to what you need to run a successful trade show...

September 1, 2011

By Mike Thimmesch

He sure looked like a perfectly good prospect. He had the right color badge. He works at a company that is in the right vertical market and the right size. And your uncanny booth...

June 1, 2011

ByMike Thimmesch

You’ve seen him as you walk down the trade show aisle. You point him out to your colleagues, trying to not let him see you as you do. You let out a nervous laugh as you pass his...

December 28, 2010

By Reggie Lyons

You’ve got a tremendous investment, not only in money, but also time and hopefully training in marketing your business at trade shows. Don’t get in the way of your own success!

Here...

August 17, 2010

By Mike Thimmesch

As an exhibit marketer, there’s a lot you know about trade shows that your boss doesn’t. But what do you most wish your boss and other senior managers knew about trade shows?

To...

October 19, 2009

By Mike Thimmesch

My recentarticle, “10 Things I Wish I Knew Before I Started Exhibiting At Trade Shows,” generated a lot of response, ranging from nostalgia to chuckles to gratitude. So I dug a...

September 20, 2009

By Mike Thimmesch

Recently I posted on our blog the “10 Things I Wish I Knew Before I Started In Marketing“ and was amazed at the response. So, in that same vein, here are 10 indispensable lessons...