April 17, 2017

By: Sofia Troutman, Customer Engagement & Industry Relations Manager

Digital is everywhere, so it is no surprise that almost every trade show exhibit has some sort of digital content. In fact,...

April 17, 2017

By: Doug Noftall, President of Skyline Entourage  

Today’s trade show booths are so much more than a couple tables, a stack of brochures, and some spiffy sales people. Modern trade show...

April 17, 2017

By: Nicole Beiner, Skyline New York

There are roughly 85 million millennials in the US, and like any generation, they have observable tendencies that when acknowledged can help you positively...

September 8, 2016

By: Shawn Lacagnina, Skyline Exhibits Houston

In the minds of many business owners, social media marketing and trade show marketing are two entirely separate fields. Smartphones changed everything....

Banner Stands, Trade show marketing, social media marketing

August 26, 2016

By Kayla Goeman, Marketing Associate, Skyline Exhibits If you show up at a marketing event or trade show and no one visits your booth, you probably won’t consider it a success. With so many...

trade show promotion, Pre-show promotion

August 15, 2016

By: Kayla Goeman, Marketing Associate, Skyline Exhibits  

I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to...

Experiential marketing

August 15, 2016

By: Greg Johnson, Managing Director at Skyline Exhibits Utah While there are still a few, very specific times where you will utilize direct mail, the vast majority of trade show marketing...

online marketing, social media

August 15, 2016

By: Sofia Troutman, Customer Engagement & Industry Relations Manager, Skyline Exhibits Giving away a low quality trinket. If you can only afford something that will break the second time your...

trade show promotion, trade show giveaway

August 15, 2016

By: Sofia Troutman, Customer Engagement & Industry Relations Manager, Skyline Exhibits It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many...

social media, digital marketing, Email Marketing

March 4, 2015

By Mike Thimmesch, Skyline Exhibits Want to build your brand at trade shows?  Your company has company. Exhibitors tell us in survey after survey that building AWARENESS IS THEIR #1 OR #2...

exhibiting, branding, Trade show marketing

September 27, 2014

by Nicole Huston Social media does a lot for businesses:  It acts as a point of contact with customers, allowing for real time interaction, and is a wonderful tool for keeping them abreast of...

marketing, social media, video, tradeshows

April 1, 2014

While social media has changed how to do trade show promotions, it has not changed the strong need to use promotions to boost your booth traffic.  With attendees only spending quality time at...

March 12, 2013

By Mike Thimmesch 

Perhaps you are an exhibit marketer who has yet to send your first Tweet, write your first blog post, or record your first YouTube video.  Or maybe social media has...

September 7, 2012

By Mike Thimmesch 

Giveaways are an extremely popular way to get more people into your trade show displays. But not all giveaways are created equal.

To help you whittle through the nearly...

July 12, 2012

By Mike Thimmesch 

It would be very easy to think that simply by building a beautiful trade show exhibit that many, many visitors will willingly come into your booth space. And for many...

March 21, 2012

By Mike Thimmesch

When Skyline exhibited at EXHIBITOR2012, we gave mini-seminars in our  trade show booth to attendees at the show. By far the most popular topic was “12 Tips About...

November 16, 2011

By Mike Thimmesch 

Trade show promotions drive more traffic to your booth. Yet, there are nearly an infinite number of promos and giveaways, and almost as many ideas about how to do...

January 10, 2011

By Mike Thimmesch

Want to be remembered by visitors to your trade show exhibit? Then do a great product demo in your booth.

This really hit home for me when I recently read new research about...

April 23, 2010

By Mike Thimmesch 

Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s...