3 Social Media Don’ts For Trade Shows
September 27, 2014
by Nicole Huston
Social media does a lot for businesses: It acts as a point of contact with customers, allowing for real time interaction, and is a wonderful tool for keeping them abreast of what your company is doing. By its very nature, social media is a prime tool for promoting your trade shows. It gets visitors raring to visit your trade show booth…but only if it’s used correctly.
Our video, Top 3 Social Media Don’ts While Exhibiting on the Trade Show Floor, covers the main pitfalls businesses face when using interactive media to promote their trade show efforts and gives tips on how to avoid them. This trade show season, make social media work for you and enjoy the boost in visits to your trade show display and sales you’ll see as a result!
Including these social media interactions and promotions as part of your overall trade show planning process is an important first step. Not only will this pre-planning give you an edge over your competition at the event itself, it also lays the groundwork for your post-show communications.
About the Author: Nicole Huston was the Marketing and Sales Coordinator for Skyline Exhibits West Michigan, providing logistical support and trade show management for West Michigan based clients. In addition to Nicole's initiatives for clients and several years experience in marketing and events, she leads marketing and social media efforts for her team.
FREE BOOK: USING PROMOTIONS & SOCIAL MEDIA TO GET MORE TRADE SHOW VISITORS
While social media has changed how to do trade show promotions, it has not changed the strong need to use promotions to boost your booth traffic. With attendees only spending quality time at about 5% of exhibits, exhibitors still need to excel at promotions in order to get those valuable visitors to move out of the aisle and into their booth.
This book contains 28 articles, half geared to trade show promotions, and half about integrating social media with your trade show program. Use the ideas in this book to get more brand awareness, attendees, leads, and sales from trade shows.