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7 Kinds Of Trade Show Giveaways

September 7, 2012

By Mike Thimmesch 

Giveaways are an extremely popular way to get more people into your trade show displays. But not all giveaways are created equal.

To help you whittle through the nearly infinite choices of giveaways, I’ve grouped them into 7 types, with the strengths and weaknesses of each type listed below. Keep this chart handy the next time your team gathers to brainstorm ideas for your upcoming trade show.

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Giveaway Type
Cheap stuff

Strength
Doesn’t cost much so you can give them to a lot of people

Weakness
Will not reflect well on your brand if they appear too low in quality, let alone break quickly

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Giveaway Type
Nice stuff

Strength
Will get you noticed favorably by your clients and prospects

Weakness
Usually can’t afford to give to everyone at a show

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Giveaway Type
Trendy stuff

Strength
Can get more people’s attention

Weakness
May not get the right people’s attention

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Giveaway Type
Educational stuff

Strength
Can use to attract only the people who are qualified prospects

Weakness
Takes effort to research and publish, and may not attract all your best prospects

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Giveaway Type
Your stuff

Strength
Can use to attract only the people who are qualified prospects

Weakness
Will not motivate people who only care about themselves personally; plus may get fewer leads (bad if lead quantity, not lead quality, is your sole metric)

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Giveaway Type
Wearable stuff

Strength
High perceived value and can put your logo on it

Weakness
If not good looking no one will want it, and it may end up in a drawer; plus “I’ve got enough t-shirts.”

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Giveaway Type
Edible stuff

Strength
Will attract grateful attendees

Weakness
Prospects are left with nothing that has your name on it, and you may pay double – cost to buy, plus cost to pay show hall a corking fee to giveaway food and drink

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I hope that gives you some good ideas about which direction you take next when strategizing for your future events.

And if you get bored saying “giveaway” over and over again, here are 10 more words you can use to describe them:

10 Other Names For Giveaways:

  1. Promos
  2. Promotions
  3. Tchotckes
  4. Premiums
  5. Incentives
  6. Corporate gifts
  7. Swag (acronym for “Samples, Wearables, And Gifts”)
  8. Freebies
  9. Advertising specialties
  10. Bribes

No matter what they are called, a well-chosen giveaway can help you drive more traffic to your trade show booth, boost your brand awareness, and help you deepen relationships with clients and prospects.

 

USING PROMOTIONS & SOCIAL MEDIA TO GET MORE TRADE SHOW VISITORS

Get more brand awareness, booth visitors, and sales leads with this free 64-page book containing 28 articles about trade show promotions and integrating social media with your trade show program.

 

 

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