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13 Notable U.S. Health Care Trade Shows
April 17, 2017
By: Sofia Troutman, Customer Engagement & Industry Relations Manager
Health Care trade shows in the U.S. are currently in a period of re-adjustment. In a study by Trade Show...
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Selecting Shows
13 Signs It’s Time to Leave a Trade Show
December 3, 2013
By Mike Thimmesch
You invest a lot in the trade shows that you exhibit at. How much? At 36% of the average trade show budget, booth space costs are your single largest expense. Plus, your choice...
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10 Steps To Exhibiting At The Right Trade Show
July 18, 2013
By Heather Novak
Choosing the right shows to attend can make a big difference to your success level overall. If you choose the wrong show you could be spending money, time and energy with no...
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The Awakening of a Proactive Trade Show Marketer
July 8, 2013
By Mike Thimmesch
At some point during the career of fortunate exhibit marketers, they have a startling revelation: They don’t have to remain “the victim” who manages an...
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Selecting Trade Shows For Successful Outcomes
June 20, 2013
By Samantha Heyden
There are so many shows happening every year it is no wonder that so many exhibitors find show selection a difficult task. It is easy to see why so many exhibitors...
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Look For Big Opportunities At Small Trade Shows
February 11, 2013
By Mark True
I’m a glass-half-full kind of guy, I believe, and I’m flexible, so I try to look at the positive opportunities in any situation. Small trade shows, therefore, aren’t...
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Getting Your Boss To Try A New Trade Show Marketing Strategy
April 10, 2011
By Michael Flavin
Do you believe your company can get more bang for its trade show marketing dollars if you employed a different strategy? If so, the next step is to convince your boss that...
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