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October Webinar: Leverage Digital Marketing for Your Trade Show

October 16, 2019

Leverage Digital Marketing for Your Trade Show

An Educational Webinar by Skyline Exhibits
Two Convenient Dates & Times:
Wednesday, October 16 from 12:00 PM EST - 1:00 PM EST [REGISTER]
Wednesday, October 23 from 2:00 PM EST - 3:00 PM EST [REGISTER]

30 minutes presentation, 30 minutes Q&A Session
Digital Marketing is everywhere. But what is it and how can you leverage all these tools for your next trade show. Utilize digital marketing to reach prospects where they are… on their mobile phones, on social media or on Google so they can become aware of your presence at the show and add your events to their calendar.
We will discuss:

  • Strategic objectives to keep in mind
  • Promoting your presence through digital media including email and social (Facebook, Twitter, Instagram, etc.)
  • Digital marketing tactics before, during and after the show
  • When to use each digital platform
  • Events as a content source
  • Microsites
  • Virtual Reality / Augmented Reality
  • RFID
  • Prep timeline
  • Resources and results
  • Briefly discuss how to measure digital marketing success
Join us for this complimentary webinar, and as always for our riveting Q&A session! Ask us anything! We are here to help!

12:00 PM EST | 11:00 AM CST   2:00 PM EST | 1:00 PM CST

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Presented by:

Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager at Skyline Exhibits
Sofia is the Sr. Digital Marketing & Product Innovation Manager for Skyline Exhibits. She heads up Skyline’s marketing efforts in new product development & management, lead generation, exhibitor education, industry relations and market research. She has more than a decade of experience and an MBA from the University of Arizona Eller College of Management.

Matt Bohar
Sr. Marketing Database Analyst at Skyline Exhibits
Matt has been with the Skyline lead generation and customer engagement team for almost 15 years. He manages several campaigns in areas that involve database marketing, search engine optimization, search engine marketing, social media marketing and website marketing. He also works on several email campaigns for Skyline's live seminars, webinars and product announcements.

social media, Trade show marketing, Promotions, digital marketing, video marketing
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