April 17, 2017

By: Jon Althoff, Senior Director of Global Marketing

A big mistake made by many……not having an objective prior to a conference or event! You have objectives for most business-critical processes,...

trade shows, Conferences, Networking

April 17, 2017

By: Sofia Troutman, Customer Engagement & Industry Relations Manager Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand...

November 7, 2013

ByMark Taylor

With the advent of ever-increasing access to technology for communications over the past decade, there are some who believe that trade shows will soon become a thing of the past, or...

June 24, 2013

By Mike Thimmesch

Looking for statistical justification that trade shows are a great marketing medium? Or numerical inspiration to guide your trade show program? You’ve come to the right place.

At...

May 7, 2012

By Mike Thimmesch

There are many reasons to exhibit at trade shows (here are 22), and many reasons not to. While there are some valid reasons not to exhibit at shows, you may mistakenly be relying...

August 9, 2011

By Mike Thimmesch

Why do exhibitors value trade shows? What are their objectives for exhibiting? What benefits do they get from exhibiting?

It turns out exhibitors have a lot of great reasons for...

March 20, 2011

By Mike Thimmesch

Looking for proof that trade shows are still a powerful marketing medium? You’ve got it! Skyline and EXPO Magazine have combined resources to create a new white paper called The...

September 13, 2010

By Steve Hoffman

1. We spend money on ads, money on direct mail, money sending our reps into the field…all in the hope that we can get face time with the people who matter. At a trade show, all of...

June 20, 2010

By Mike Thimmesch

If you are reading this article, chances are you actuallydon’t think trade shows don’t work.

Why? Because, as two show producers recently told me, it’s exhibitors who most need...

February 23, 2010

By John Backstrom

Face-to-Face Marketing is now the number one business-to-business marketing medium—why?

The business world has been radically changed and improved by the advent of electronic...

October 8, 2009

By Mike Thimmesch

While trade shows are not easy, they are many worthwhile reasons to exhibit. How many? In just ten minutes time (and without succumbing to the temptation ofa Google search), I...

trade show planning, trade show exhibiting