Why Trade Shows
From Engagement to Connection - 12 Steps to Start Genuine Business Connections
April 17, 2017
By: Jon Althoff, Senior Director of Global Marketing
A big mistake made by many……not having an objective prior to a conference or event! You have objectives for most business-critical processes,...
Networking, Conferences, trade showsRead More
Why You Should Speak at Conferences & How to Overcome The Barriers
April 17, 2017
By: Sofia Troutman, Customer Engagement & Industry Relations Manager Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand...Read More
The Value Of Trade Shows: White Paper Confirms Exhibitors & Attendees Highly Value Trade Shows
March 20, 2011
By Mike Thimmesch
Looking for proof that trade shows are still a powerful marketing medium? You’ve got it! Skyline and EXPO Magazine have combined resources to create a new white paper called The...Read More
6 Things To Say When Your Boss Asks “Why Are We Spending So Much On Trade Shows?”
September 13, 2010
By Steve Hoffman
1. We spend money on ads, money on direct mail, money sending our reps into the field…all in the hope that we can get face time with the people who matter. At a trade show, all of...Read More
Face-To-Face Marketing: Why It Matters Now More Than Ever!
February 23, 2010
By John Backstrom
Face-to-Face Marketing is now the number one business-to-business marketing medium—why?
The business world has been radically changed and improved by the advent of electronic...Read More