April 17, 2017

By: Jon Althoff, Senior Director of Global Marketing

A big mistake made by many……not having an objective prior to a conference or event! You have objectives for most business-critical processes,...

trade shows, Conferences, Networking

April 17, 2017

By: Sofia Troutman Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients....

trade shows & events, career development, trade show networking

May 7, 2016

By Mike Thimmesch

There are many reasons to exhibit at trade shows...and many reasons not to. While there are some valid reasons not to exhibit at shows, you may mistakenly be relying on reasons to...

trade show consulting, Trade show marketing, trade show exhibiting

July 11, 2015

By Steve Hoffman, Skyline Exhibits & Design

1. We spend money on ads, money on direct mail, money sending our reps into the field…all in the hope that we can get face time with the people who...

trade show logistics, trade show planning, trade show budget

June 10, 2015

By Mike Thimmesch

If you are reading this article, chances are you actuallydon’t think trade shows don’t work.

Why? Because, as two show producers recently told me, it’s exhibitors who most need...

trade show promotions, trade show exhibiting, Trade show marketing

February 24, 2015

By John Backstrom, Skyline Pacific Northwest Face-to-Face Marketing is now the number one business-to-business marketing medium—why?

The business world has been radically changed and improved by...

event planning, Trade show marketing, face-to-face marketing

October 8, 2014

By Mike Thimmesch

While trade shows are not easy, they are many worthwhile reasons to exhibit. How many? In just ten minutes time (and without succumbing to the temptation ofa Google search), I...

Trade show marketing, trade show promotions, trade show exhibiting