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4 Signs It Might Be Time To Revamp Your Trade Show Displays

September 15, 2017

4 Signs It Might Be Time To Revamp Your Trade Show Displays

Exhibiting does a number of things for your company. It conveys important information to consumers about your company and the needs you meet. It also gives your business the opportunity to engage consumers face to face. Exhibiting also allows your company to present your brand at a variety of events and venues. Perhaps the most primary thing that exhibiting does is attract the attention of potential customers to your brand through the use of trade show displays. That being said, it is essential that your exhibiting products always be up to par in terms of design, messages, and day-to-day operations. There are several signs that indicate it may be time for your business to revamp your booths. In this review, we will discuss four signs you should keep in mind.

#1 - Your trade show displays are worn out or difficult to use.

One of the most obvious signs that it's time to update your exhibiting products is if they are worn out or inconvenient to use. Are they causing you more issues than they are helping you? Are they falling apart or breaking? Are they inconvenient to set up? These are good indicators that you may need to invest into some new products. Choosing a vendor that has a reputation for durable, high-quality products that are easy to use will save you time, money, and headaches in the future.

#2 - Event attendees don't seem to visit your booths.

Perhaps your display is fully functional and looks great, but people just don't seem to be visiting it at the events where you exhibit. Since the most basic purpose a booth serves is to capture the attention of potential customers, this is definitely an indicator that you may need to reevaluate your booth design and marketing strategy. Be sure that your design is right for the market segment you are trying to reach, and redesign your booth if necessary.

#3 - There is no excitement surrounding your exhibits.

Although your exhibits may be attracting potential customers, getting visitors to check out your exhibit is not all there is to it. What will really create a memorable experience for visitors is if there is buzz or excitement surrounding your exhibits. They will associate the excitement of your exhibit with your brand. If you feel like your exhibit lacks buzz, it may be time to try something new.

#4 - Your trade show displays no longer accurately reflect the direction your company is headed.

Your booths might look great and might be drawing in customers left and right, but it still might be necessary to revamp them. Any time your company is taking a new direction is a good time to reevaluate your trade show displays and ask yourself if they still accurately reflect the brand. For example, when you are acquiring a new business, launching a new product, launching an improved product, or offering a new service are times when it may be a good idea to revamp your booths to reflect these changes.

These are just a few of the signs to watch out for that may indicate it is time to revamp your exhibits.

Skyline Trisource Exhibits offers a wide range of excellent trade show products and services to help businesses maximize their exhibiting ROI. They also offer exhibition management services such as scheduling, program analysis, and inventory access. Skyline Cleveland also helps companies create promotional packages for trade shows, conferences, and other events.

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