Four Marketing Lessons You'll Learn Using Detroit Trade Show Displays
December 15, 2015
Four Marketing Lessons You'll Learn Using Detroit Trade Show DisplaysBusiness owners often enter the live expo arena to reap a multitude of marketing benefits. Connecting with a captivated crowd, strengthening brand recognition, and strutting their services in front of their biggest competitors are just some of the reasons why Detroit trade show displays have earned a spot in their marketing mix. However, many entrepreneurs don’t realize that Detroit trade show displays also offer an extensive range of critical marketing lessons that can strengthen the team's promotional performance long after the function has ended.
What marketing lessons can you learn when using trade show displays? You and your staff will gain exposure to a wide range of tips and pointers such as:
Not Every Visitor Is A Lead
Really. Oftentimes, exhibitors assume that everyone stopping into their Detroit trade show displays should get bona fide lead treatment. Not true. Yes, every visitor deserves professional engagement and dialogue; however, over time your team will learn the importance of qualifying guests to determine lead status. Asking a few key questions will help you personalize your pitch to meet their needs. Qualification will also reduce the chance that you will waste precious time on a guest who really just wanted the booth freebie.
Yes, some guests will only stop in to get their handout before hightailing it out of your trade show display. Don't let this tiny detail discredit the overall value offered by freebies. In many cases, offering a handout proves a perfect excuse for more introverted guests to come inside your booth and begin a conversation. Offer an item that serves a purpose, solves a problem, or is just fun to build showroom buzz and get the audience motivated to see your business booth up close.
First Impressions: You Really Do Only Get One Chance
Rookie exhibitors assume that they can casually begin the exchange with guests and work up momentum from there. However, seasoned trade show marketers understand that this often isn't the case. When working Detroit trade show displays, many exhibitors really do only get one chance to make their mark with guests. Get creative. Work with your team on how to pique interest instantly when talking with guests. Be fun. Be quick. Be witty. Just don't be boring.
Don't Read Titles
An exhibitor that breaks eye contact to read their nametag and title is one major turn-off for guests visiting any Detroit trade show displays. Visitors will instantly assume that you're trying to decide if they deserve your time and pitch. We can clear this up for you; they do. No matter what their role, they deserve your very best first engagement. You can quickly ascertain their function organically within the conversation and modify the dialogue accordingly without reading their title.
Follow Up Matters
Fledgling booth staff may assume that their job is done once they box up the exhibit. However, closing the books on an event, just because it has ended, can leave some marketing opportunity left unturned. Skilled presenters understand the importance of follow up. After each function, every qualified lead should receive follow up contact of some sort from your organization to keep the conversation going long after the function has concluded.
Are you looking for Detroit trade show displays that enhance your brand and marketing missives? Contact Skyline Cleveland today for more information