Manage Trade Show Leads
September 10, 2019
How to Effectively Manage Trade Show Leads
Knowing how to effectively gain and manage trade show leads is a crucial skill that your business should have. Trade shows can provide your business with leads that are vital information for your business and growing your customer base. Attending industry trade shows allows your company to have a public presence with prospective clients and partners. They allow your team to interact directly with potential customers/clients. After you incentivize visitors to attend your booth, the next step is almost always getting some sort of contact information whether that means a written form, a business card or a form submission on a tablet. Finally, your team wants to do its best to organize and manage these trade show leads so they can be followed up on after the trade show. While trade shows are a great place to generate new leads as well as get your business noticed, they can also be an easy place for your business to become disorganized. With so many moving pieces it can be hard to keep your team on the same page.
If you would like to find out more about handling trade show leads or to plan for your next trade show, please call Skyline Exhibits now at 1-800-486-4291.
Utilize Lead Capture Technology
Utilizing today’s modern technology, there are numerous great options that give your company the ability to easily organize your trade show leads. These advanced tools can allow you to analyze traffic to your trade show booth as well as help to identify peak times for lead capturing. Businesses can then use this vital information to schedule appearances or demonstrations at their booth to emphasize the impact on potential leads. These trade show lead capturing tools can also help to keep your team organized in the hectic environment of a trade show. Representatives can grade individual leads on the spot, place notes on prospective leads and group leads into subcategories. Providing your team with a uniform way of capturing, storing and managing leads is a crucial component to organizing your leads.
Do Proper Research on Event Attendance
Skyline Exhibits encourages businesses to get a feel for the event’s attendance beforehand in order to best plan for how many leads you should be shooting to capture. There are exceptional avenues that your business can use to advertise your location and booth number at a particular show. Skyline Exhibits recommends utilizing tools such as marketing emails, social media, and 1:1 communication to capitalize on your trade show experience. By using these avenues and adapting to your audience, you will be able to put together a trade show plan built to yield a high ROI.
For more information on trade show tactics and how your business can utilize industry tools to enhance your experience, call Skyline Exhibits today at 1-800-486-4291.