Promotions & Social Media
How to Make Your Virtual Event a Success
April 21, 2020
During this pandemic of COVID-19, meeting for large trade shows and events is simply not possible. While it is nearly impossible to replace the power of face-to-face meetings, it’s important to use...
COVID-19 and events, event strategy, target audience, virtual trade show, virtual eventRead More
Now is the Perfect Time to Revamp Your Trade Show Marketing Efforts
April 01, 2020
Now more than ever, many exhibitors find their trade shows being cancelled or postponed due to COVID-19. According to CEIR – Center for Exhibition Industry, a full recovery for the exhibition...
events during covid, trade show strategy, social media, trade show elements, event marketing planRead More
8 Unique Lead Gathering Ideas to Grow Your Trade Show ROI
February 13, 2020
Scanning attendees’ badges at trade shows has become a common and easy way to collect prospective buyers’ information when they enter a booth. Although this isn’t the most dependable way to collect...
attendee engagement, trade show roi, trade shows, lead gathering, exhibitsRead More
Trade Show Promotion Strategies for Each Social Platform
December 11, 2019
How many people do you see walking the trade show floor on their phones? Or maybe a better-phrased question would be, how many people do you see that are not on their phones? Get the attention of...
trade show, event promotion, trade show promotion, social media, facebook, twitter, instagramRead More
7 Tactics That Win Over Millennials at Trade Shows
November 15, 2019
Although today’s digital world makes it easy for buyers, especially millennials, to make their purchasing decisions online, trade shows are still as important as ever for creating solid business...
stand out to millennials, enticing millennials with your exhibit, reaching millennials at trade shows, exhibiting, trade shows, winning over millennials, marketing to millennials at trade shows, targeting millennialsRead More
The Social Media Do's and Don’ts to Remember When Exhibiting
October 24, 2019
Trade show attendees may love what they see when they experience your exhibit on the trade show floor. However, if they look for you on social media after the show and find that your social media...
marketing, trade show, content that supports your trade show message, social habits when exhibiting, exhibiting, trade show social media plan, events, social mediaRead More
Is Your Trade Show Marketing Message Working?
July 29, 2019
When you’re on a trade show floor that’s flooded with exhibitors doing business in your industry, it’s important that you’ve already pinpointed what it is that makes you stand apart from them....