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We recently posted a brief post about navigating trade shows during COVID-19, so here are additional details to help you moving forward as you unravel the trade shows you have planned, consolidate...
To prevent the spread of COVID-19, large gatherings of people are being cancelled throughout the world, including trade shows and events. While preparing for an event cancellation is not an easy...
Below is a list of trade shows and expos that are climbing in popularity in the Los Angeles area. As more and more attendees are finding these trade shows and making big buying decisions at them,...
Generation Z; a generation who most of which have grown up knowing nothing but the rise of technology. They’re used to having multiple screens at their fingertips and having access to an abundance...
Avoid clutter.
This is huge when it comes to making an impact at trade shows. Avoiding visual clutter in your exhibit will eliminate hard to read, confusing messaging. It will make it much easier...
If you’re stuck between wanting an exhibit that is an ideal representation of your brand and not having the funds to purchase one, you don’t have to compromise! You can have an exhibit that’s both...
Fashion trade shows offer brands the chance to reach an array of buyers. Although social media is an evolving way for designers to build brand awareness, trade shows provide the opportunity for...
When your company’s trade show comes to an end, the marketing grind should still continue. The period of time following an event is a prime time for keeping your company’s name in your prospects’...
Most of us realize that traveling is all about the experience. It’s not something we can take home with us and use, it’s not something that we can re-purchase over and over, we can’t put it in our...
A good trade show staff is a necessity for a successful exhibiting experience. To make sure that your brand and your booth are in good hands at your next trade show, take a peek at our list of...
If you’ve been pouring every ounce of your effort into your trade show marketing initiatives but continue to see attendees walk on by to other booths, there may be an explanation. If you’re hoping...
There are so many tasks and little details to work through when planning a trade show. Where do you start? What duties can be put off until closer to the show? What are the ‘must-do’ tasks that...
Every industry typically has plenty of trade show options to choose from. Some shows may not even be on your business’s radar! Here are some shows in the LA area that offer great potential for...
If you’ve owned your trade show exhibit for a couple years now, you may have fallen into a routine from show to show that’s got you stuck on a plateau. At first, an exhibit may fit your company’s...
Shhhh… we’re about to share a few secrets with you that many trade show exhibitors haven’t yet realized. These secrets may be something you can figure out over time, but don’t waste time and money...
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