February 21, 2022

We already have nearly two months of trade shows under our belt in 2022. Industry experts have expected a major comeback this year, and with that also means new trends! Here are popular trends we...

planning, trade show planning, 2022 trade shows, event trends, Trade Show trends

July 24, 2020

Who would have thought that in 2020 we’d be having virtual trade shows instead of our usual in-person gatherings that we’ve grown very fond of? Whether you’ve been in the trade show industry for...

social media, promotion, promote events, virtual event, virtual trade show

March 18, 2020

We recently posted a brief post about navigating trade shows during COVID-19, so here are additional details to help you moving forward as you unravel the trade shows you have planned, consolidate...

branding message, los angeles trade show company, rescheduled trade shows, events during COVID-19

March 16, 2020

To prevent the spread of COVID-19, large gatherings of people are being cancelled throughout the world, including trade shows and events. While preparing for an event cancellation is not an easy...

EVENT MARKETING, rescheduled events, rescheduled trade shows, Trade show marketing, events COVID-19

March 04, 2020

Below is a list of trade shows and expos that are climbing in popularity in the Los Angeles area. As more and more attendees are finding these trade shows and making big buying decisions at them,...

exhibiting in Los Angeles, la trade shows, trade shows, upcoming trade shows, new exhibiting opportunities, Q3 Trade Shows

February 14, 2020

Generation Z; a generation who most of which have grown up knowing nothing but the rise of technology. They’re used to having multiple screens at their fingertips and having access to an abundance...

social media marketing, marketing to gen z, exhibiting with technology, target audience, exhibits, trade shows

January 10, 2020

Avoid clutter.

This is huge when it comes to making an impact at trade shows. Avoiding visual clutter in your exhibit will eliminate hard to read, confusing messaging. It will make it much easier...

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December 12, 2019

If you’re stuck between wanting an exhibit that is an ideal representation of your brand and not having the funds to purchase one, you don’t have to compromise! You can have an exhibit that’s both...

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November 19, 2019

Fashion trade shows offer brands the chance to reach an array of buyers. Although social media is an evolving way for designers to build brand awareness, trade shows provide the opportunity for...

research shows, brand consistency, good lighting, exhibiting in the fashion industry, fashion trade shows, trade show, fashion exhibitor

November 01, 2019

When your company’s trade show comes to an end, the marketing grind should still continue. The period of time following an event is a prime time for keeping your company’s name in your prospects’...

nurturing leads, follow-up card, follow-up emails, build trust, build relationships after your trade show, trade show follow up, Follow-Up

October 09, 2019

Most of us realize that traveling is all about the experience. It’s not something we can take home with us and use, it’s not something that we can re-purchase over and over, we can’t put it in our...

customized displays, Trade show marketing, trade show, exhibit, travel industry marketing, exhibit in the travel industry

September 23, 2019

A good trade show staff is a necessity for a successful exhibiting experience. To make sure that your brand and your booth are in good hands at your next trade show, take a peek at our list of...

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September 16, 2019

If you’ve been pouring every ounce of your effort into your trade show marketing initiatives but continue to see attendees walk on by to other booths, there may be an explanation. If you’re hoping...

engagement, exhibit, trade show problems, simple fixes, unclutter your booth, memorable exhibit, booth size needs, effective booth staff

September 05, 2019

There are so many tasks and little details to work through when planning a trade show. Where do you start? What duties can be put off until closer to the show? What are the ‘must-do’ tasks that...

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August 26, 2019

Every industry typically has plenty of trade show options to choose from. Some shows may not even be on your business’s radar! Here are some shows in the LA area that offer great potential for...

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August 13, 2019

If you’ve owned your trade show exhibit for a couple years now, you may have fallen into a routine from show to show that’s got you stuck on a plateau. At first, an exhibit may fit your company’s...

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August 05, 2019

Shhhh… we’re about to share a few secrets with you that many trade show exhibitors haven’t yet realized. These secrets may be something you can figure out over time, but don’t waste time and money...

event exhibit, event booth, Prospects, trade show attendees, Trade show marketing, marketing, exhibit, trade show, trade show secrets