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Live Event Networking 101: Why Sometimes It's OK To Leave Your Trade Show Stand In Connecticut

June 22, 2015

If your business has ever worked a trade show stand at Connecticut events, you have seen firsthand the type of benefits yielded with a live marketing strategy. Many regional business owners, operating organizations in a wide range of fields, recognize that effectively working a trade show stand in Connecticut can help them connect with consumers in a more meaningful way. Live product demonstrations, face-to-face interactions and even getting the chance to see what the competition is up to are just some of the many objectives achieved when setting up an exhibit at a marketing convention. While most business owners focus on these marketing advantages, many can overlook an invaluable benefit that comes with working a trade show stand in Connecticut: networking.
 
Don't Overlook Invaluable Networking Opportunities When Working A Trade Show Stand In Connecticut
 
We've all heard the philosophy; successfully working any live event means never leaving your trade show stand unattended. Yes, it's true; making sure that someone is manning your trade show stand at Connecticut events is important. However, it's also important to create a strategy that allows your team to meet and mingle with other exhibitors. Every live event, when selected properly, will offer ample opportunity for you to connect with potential affiliates and partners. Not leaving your stand means that you may miss out on the chance to make a professional connection altogether.
 
When creating your live marketing strategy, start by creating a schedule where your stand always has at least one staff member managing the visiting crowd. Then, build a strategy that allows your employees to get in front of various industry innovators simply by stopping in as a show attendee. The best way to put together your plan is to get a copy of the attendee list in advance so you can outline exactly which businesses you will need to connect with during the function.
 
What To Know When Putting Together Your Networking Plan
 
One thing to consider when putting together your networking strategy is timing. Walking into a prospective partner's trade show stand while it is jammed full of people will never yield the best results. You'll find yourself struggling to get in front of the right people, and if you do, you will not have a sufficient amount of time to discuss all of the salient points of your potential alliance. Always wait until there's a lull in floor activity, or even wait until day two of the function when things are noticeably more quiet, to make sure you make the most of your booth visit.
 
Another way to guarantee that you can get in touch with the right people is to make an appointment. Many business owners will have designated meeting spaces within their stand, making them the perfect location for a scheduled appointment. Whether you plan a meeting in advance, or simply walk in as a guest, always make an effort to take printed marketing material about the company with you; having handouts from the organization can prove an invaluable resource for you and your team as you evaluate next steps after the function.
 
Ready to get started on your trade show stand in Connecticut? Skyline can help. Contact us today for more information.
 

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