The Best Pop-Up Display Orientation For Your Booth Space
June 16, 2016
The Best Pop-Up Display Orientation For Your Booth Space
The most basic and, by far, most common use of pop-up displays in a trade show booth is as a backwall. It's an economical and efficient way for exhibitors to get their messages out with a minimum of set-up. For exhibitors who want to go beyond basic, pop-up displays offer a lot of flexibility to create unexpected and attention-grabbing exhibits; it just takes a little creativity and a working knowledge of the set-up standards most commonly used by trade show organizers.- Standard Booth Space - A standard, or inline, trade show booth space usually has a 10 foot by 10 foot footprint. The standard backwall height is eight feet and many shows treat that as a height limit for standard booths, though you may be allowed at some shows to use exhibit elements that exceed that height in the back half of the booth. Most often, the front half of the booth space is restricted to a height of four feet. If you're fortunate enough to book a corner space, you may be allowed to remove the divider from the aisle side of your booth for better exposure and traffic flow.
- Perimeter Space - The primary difference between a perimeter space and a standard space is that the perimeter space typically has a 12-foot backwall height restriction, as opposed to eight, because there is no other booth behind yours. Some events allow exhibitors to pay for extended height privileges for perimeters spaces; you may be allowed to go as high as 16 feet. Because the perimeter aisles are often used by attendees as "major thoroughfares," you have an opportunity to get gain the attention of many passers-by, but since many of them will be determinedly on their way from point A to point B, you'll have to plan an exhibit that will grab their attention before they whoosh past.
- Island Or Peninsula Space - A peninsula space is bordered by aisles on three sides (the back faces other exhibitors), while an island space is surrounded on all four sides by aisles. Peninsula spaces may be restricted to the same height as the booths it back up on, while island space typically offer height maximums of 16-20 feet, depending upon the event and venue. Both of these spaces offer a great deal of flexibility in arrangement and orientation.