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The Best Pop-Up Display Orientation For Your Booth Space

June 16, 2016

The Best Pop-Up Display Orientation For Your Booth Space

The most basic and, by far, most common use of pop-up displays in a trade show booth is as a backwall. It's an economical and efficient way for exhibitors to get their messages out with a minimum of set-up. For exhibitors who want to go beyond basic, pop-up displays offer a lot of flexibility to create unexpected and attention-grabbing exhibits; it just takes a little creativity and a working knowledge of the set-up standards most commonly used by trade show organizers.
  • Standard Booth Space - A standard, or inline, trade show booth space usually has a 10 foot by 10 foot footprint. The standard backwall height is eight feet and many shows treat that as a height limit for standard booths, though you may be allowed at some shows to use exhibit elements that exceed that height in the back half of the booth. Most often, the front half of the booth space is restricted to a height of four feet. If you're fortunate enough to book a corner space, you may be allowed to remove the divider from the aisle side of your booth for better exposure and traffic flow.
In terms of orienting your pop-up display, this is the least flexible configuration, especially if your booth is in the middle of a row, as opposed to the end. This is an excellent application for lighted pop-up pieces such as the PictureCube line. Placing lighted pieces along the backwall attracts attention to the booth as a whole, and provides additional lighting for what could otherwise be a dark corner and largely wasted space. Using eight-foot backlit towers with triangular footprints in each of the booth's back corners is a space-efficient way to add light and impact to a standard space. A backlit table near the front of the booth is another smart option for creating interest while abiding by the lower height restriction for the front half of the booth.
  • Perimeter Space - The primary difference between a perimeter space and a standard space is that the perimeter space typically has a 12-foot backwall height restriction, as opposed to eight, because there is no other booth behind yours. Some events allow exhibitors to pay for extended height privileges for perimeters spaces; you may be allowed to go as high as 16 feet. Because the perimeter aisles are often used by attendees as "major thoroughfares," you have an opportunity to get gain the attention of many passers-by, but since many of them will be determinedly on their way from point A to point B, you'll have to plan an exhibit that will grab their attention before they whoosh past.
This is a good application for interactive and multimedia display; motion is one of the best ways to grab people's interest, especially if it offers them a way to interact. Like an in-line space, a perimeter space is a good space for a triangular-footprint tower or two placed at the rear of the booth, especially with monitor mounts. If you've got a corner space, this allows you to orient one monitor toward each approach people can take to your booth. If you're in the middle of a row and people can only approach your booth from the front, you might consider using a multimedia backwall like Skyline's DesignView for big impact.
  • Island Or Peninsula Space - A peninsula space is bordered by aisles on three sides (the back faces other exhibitors), while an island space is surrounded on all four sides by aisles. Peninsula spaces may be restricted to the same height as the booths it back up on, while island space typically offer height maximums of 16-20 feet, depending upon the event and venue. Both of these spaces offer a great deal of flexibility in arrangement and orientation.
Even in a large, open space like an island or peninsula, pop-up display can be used to great effect, with a little creativity. Skyline's Mirage walls, for example, are gracefully curved and designed to offer the option of connecting three units to form a center display for an island of peninsula space; this orients your message toward every aisle bordering your space. It also creates a storage space out of sight of the public. The Mirage walls can also support monitor mounting, giving you an opportunity to aim a multimedia presentation at each aisle. Another smart choice for an island or peninsula is a multi-sided, backlit display like PictureCube, or a large tower.

What's Your Booth's Best Pop-Up Display Orientation?

For more ideas on eye-catching orientation and best ways to use pop-up display in your trade show booth along with all the display pieces you'll need, Skyline Connecticut is your one-stop solution. As part of the global Skyline network, we can help you make the most of every trade show, at home and abroad!

Best Pop-Up Display Orientation
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