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3 Things Your Trade Show Display Says About Your Company

July 07, 2017

3 Things Your Trade Show Display Says About Your Company

There are a number of things to take into account when choosing from the many available designs for exhibiting products, such as island exhibits, modular inline booths, and portable displays. Companies must realize that the exhibiting products they use are a direct reflection on the brand and its products. A trade show display can send many different messages, both directly and indirectly, about the company it represents. Below, we will list three things your trade show display says about your company.

1. You command the room.

The first thing that your booth can say about you is that you command the room. The size, design, and style of displays all contribute to the presence that an exhibit has in a room. For example, island exhibits project undeniable presence. With their large size, visitors are sure to notice these exhibits. Custom island exhibits may be too expensive for some exhibitors, since they entail some extra costs for exhibiting services such as installation and dismantle. Exhibitors who need to save money can choose smaller booths that still achieve the goal of commanding the room.

When using smaller systems, such as banner stands and table top displays, the goal is to attract the attention of the audience with intriguing content. Seek to utilize the perfect blend of images, graphics, and text to make potential customers want to find out more about the product or service. Air powered systems are a great option for businesses that want to command the room. These state-of-the-art systems are available in a variety of styles and sizes, and they attract the attention of the audience with their innovation and professionalism.

2. You are cutting-edge.

Innovation and creativity are important for companies today more than ever before. Consumers consider the creativity and innovation of an exhibitor's trade show display to be a direct reflection of the creativity and innovation of the company itself. When an exhibitor's booth looks the same as all of the other booths, event attendees may not perceive that particular company as very cutting-edge. Thus, it is essential for companies to present themselves as innovative and creative.

When it comes to trade show products, air powered systems are among the most innovative products that can be used by exhibitors. They are professional looking and easy to install in a matter of minutes with the simple press of a button. Regardless of the type of booth used, the key is to select a style and design that will present your brand as cutting-edge.

3. Your company and your trade show display are professional.

Using a professional trade show display at events is essential. If attendees see your company using an exhibiting system that is worn down and shabby, chances are it will communicate to them that the company does not place much importance on quality. That being said, visitors may also conclude that businesses that use low-quality displays also offer low-quality products and services. Be sure to buy or rent from providers who are known for high-quality products to ensure your booths look professional at every event.

What does your trade show display say about you?

Skyline Displays of Houston is a trusted provider of trade show exhibits, portable display systems, and event marketing. With over 30 years of experience in design and excellent trade show support services, Skyline Displays of Houston also offers asset management services and free educational seminars.

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