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Effective Trade Show Exhibits: Six Creative Must-Haves

September 15, 2017

Effective Trade Show Exhibits: Six Creative Must-Haves

Anyone who has ever been part of the creative process knows firsthand that designing trade show exhibits can prove a challenge in all the best and worst ways. Creatively, business executives love getting the chance to flex their marketing muscles and design trade show exhibits that effectively capture the very essence of their brand. However, achieving that goal can prove a daunting challenge. With so many design and creative options to choose from, putting together an effective, visually compelling solution for trade show exhibits to stand out from the competitive pack can leave even the most savvy marketer feeling intimidated.

Six Key Components To Consider For Success With Trade Show Exhibits

If you've begun to feel the potential stress and frustration that comes with designing effective trade show exhibits, stop…take a deep breath…and read on; including six creative "must haves" in your final design strategy can help propel your trade show exhibits ahead of the competition and build long lasting promotional impact at any live marketing event.

When designing your trade show exhibits, consider:

Your brand

Effectively capturing your corporate brand image throughout your booths and stands is one of the most critical keys to captivating your audience. Don't have a consistent brand identity? Partner with a professional design team to help you create one, not only for live marketing events, but for all of your promotional functions.

Comprehensive strategy

Having a thoroughly outlined executional strategy can help you command attention. Start by outlining all of the live marketing functions you'll be attending and the booth space you'll get at each. From there, you'll be able to determine the type of setup you'll need to effectively lead the competitive pack.

Online microsites

What's a new, innovative component of modern strategies? Online web microsites. These smaller, interactive websites are created specifically for live marketing events. These powerful online tools can effectively generate buzz and get your targeted demographic excited to see what your booths and stands have to offer.

Graphics layout

Once you've decided the size and style of your booths and stands, it's time to start designing the layout of your graphics and images. Always use product graphics that showcase your most recent lines and services so the crowd knows exactly what you have offer.

Videos and animation

Of course, the imagery used in your trade show exhibits doesn't have be static. The latest creative trends allow for using videos and animations throughout the booth. From streaming video clips on a flat screen, to incorporating videos on the booth itself, moving images will help build traffic to your booth.

Social media resources

It's no secret that social media resources have proven an invaluable tool in any live marketing strategy. Don't just hand out marketing materials that list your company's pages, include them on your business booths themselves. It's a great way to give the passersby who don't stop in your booth the information they'll need to check out your organization at a later date.
 

Skyline Displays of Houston offers innovative Gulf Coast trade show exhibits that incorporate all the latest creative design trends. Tired of lackluster event results? Skyline Houston can help you create a comprehensive live event marketing strategy that showcases your brand like the industry leader it is.

gulf coast trade show exhibits
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