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Using Your Trade Show Display At Gulf Coast Events To Sell, Sell, Sell

April 17, 2015

If you've ever participated in a live marketing event, you have already seen firsthand the many benefits and opportunities available on the showroom floor. Setting up a trade show display at Gulf Coast events allows you and your team the chance to visually strut your stuff to a large cross-section of your consumer demographic. Getting a chance to engage with the crowd on an interpersonal level can instantly extend your business brand's exposure.
 
While the prospective benefits offered at any given trade show are extensive, it's important to note that these advantages don’t happen instantly simply by setting up a trade show display at Gulf Coast functions. Maximizing results requires careful strategy and execution from your sales team. It's crucial to train your staff in advance so they understand that working a trade show display at Gulf Coast events isn't simply about meeting and mingling with guests. While making new contacts and generating leads play a key role in ultimate event success, the ultimate goal during any function is moving the marketing momentum forward towards an actual sale.
 
Getting Your Team Ready To Sell During Any Live Marketing Event
 
Carefully prepping your team to maximize selling opportunities can ensure that you optimize overall return on investment during any single event. One of the most important factors in your plan for showroom domination is getting the word out. Create informative and compelling online content campaign to announce your participation at an upcoming event. Using your blog, website and social media pages can help you instantly connect to your current client network and motivate them to visit you during the event.
 
Honing your trade show booth sales pitch can also help stack the selling odds in your favor. It's no secret that the showroom floor is always moving and bustling. At best, your team will just have mere seconds to effectively capture the attention of any given visitor. Work with your team to ensure that they are "pitch perfect" at all times. Being able to successfully convey your sales message in 30 seconds or less can make a major difference in the engagement.
 
Another key component in a successful selling campaign during a live event is having a reserved room onsite throughout the function. Yes, your team can successfully command attention within your display. However, the noise and movement on the showroom floor can prove distracting. Spending a little extra on having a reserved room can give your staff a perfect opportunity to keep the conversation moving in a quieter setting, while working towards closing a deal.
 
Always Have A Follow Up Plan With Every Contact
 
While your team should also stay focused on making a sale when manning your trade show display at Gulf Coast events, it's important to reinforce that the event itself may not prove the only opportunity for conversion. Brainstorm an effective follow up plan for each and every event with your staff. The strategy should include logging all contact information into the database, as well as when to contact them in the future. Staying present on their consumer radar can help your team eventually convert them from contact to client.
 
Are you ready to let us help design your trade show displays and banner stands? Contact Skyline Houston today!
 

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