March 17, 2020

If your target audience was born between 1965 and 1981, then there are some important things you should note when marketing to them. Some would say that Generation X, the generation who falls...

exhibit design to reach your target market, Trade show marketing, exhibit marketing strategy, in-person marketing, face-to-face marketing benefits, marketing tactics to reach Generation X

February 07, 2020

Those who tend to exhibit in a 10x10 or 10x20 foot booth may struggle with finding enough room for products, storage, table space, and a safe place to keep any extra product or belongings, all...

Product Display, inline exhibits, New Product, exhibits, trade shows

October 14, 2019

The last thing you want is for your trade show attendees to feel like they have no chance of winning your prizes, resulting in them being reluctant to engage in your trade show game. You also want...

trade show fun, exhibiting tactics, interaction incentives at your trade show exhibit, give aways, exhibit prizes, exhibit games, trade show games

September 18, 2019

Whether your exhibit display is a massive island exhibit or a smaller inline booth, you should design it like you would a billboard; clean, minimal and concise. Why? Because just like someone...

minimal words, minimal graphics, minimal, ad, catch attention, exhibit billboard, exhibit design

August 29, 2019

To ensure that your brand stands out in your market, it’s important that your branding strategy is consistent, unique, memorable and trustworthy. Whether you’re looking to make your day-to-day...

exhibit, exhibiting, renovated branding, Trade show marketing, branding strategy, consistent branding, be more clear in your marketing, how can you help, focus your message, tell your purpose, enhance your brand, trade show branding

August 21, 2019

Have you ever met someone, and then completely forgot their name a couple of seconds later? This is because we are so quick to share about ourselves with little intent to listen to others. Often...

booth staff, learn your audience, effective listening, improve marketing efforts through listening, listen to your audience, listening, exhibiting success, trade show success, marketing, tips for listening at your trade show

August 07, 2019

To be successful in any form of marketing, it’s imperative that you first understand your target audience. A business that targets other businesses as their ‘client’ should be doing their trade...

booth, crafting your marketing message, target audience, EVENT MARKETING, business-to-consumer, business-to-business, Trade show marketing

July 30, 2019

In the trade show world, if you’re going to improve from show to show, you need to analyze everything you did, how well you did it and how it impacted your overall trade show presence. Whether your...

booth, questions for improvement, exhibiting effectiveness, room for improvement, trade show strategy, strong points, questions to ask after your trade show, moving forward with exhibiting, analyze past trade shows, trade show success

July 15, 2019

Your booth design came together beautifully and you’re finally all set up at the trade show. An amazing booth design is a great tactic to help event attendees really see you on the show floor....

Trade show display, exhibiting, trade show connections, identify with audience, connecting with prospects, booth presentation

July 08, 2019

Including backlighting in your exhibit is a must if you’re looking to stand out on the trade show floor. There are so many great benefits and reasons why using a backlit display will enhance your...

great lighting, affordable booth display, backlit display, catch attention, trade show booth, exhibit backlighting

June 10, 2019

If an island exhibit is in your budget and you’re still on the fence about making this big jump from an inline or other medium-size booth, we get it. Transitioning to a bigger booth presence comes...

engage more people at your exhibit, attract more attention with your booth, large exhibit space, more square feet in your booth, big exhibit, trade show booth, Custom Island Exhibit

May 24, 2019

Overlooking storage as a feature of a trade show display is common. If you’ve been to a trade show and noticed people’s purses strung about, laptops in corners and jackets hung over chairs, you’ve...

storing items in a booth, exhibit storage, storage space, storing extras at a trade show, trade show

May 15, 2019

Have you ever wandered the endless aisles of a trade show and thought about the few that stuck out in your mind later on? What made them unique? What were they doing that others failed to do? What...

booth displays, Trade show marketing, catch attention, design techniques, stand out display, exhibit neighbors, trade show booth

May 13, 2019

1. You aren’t meeting your goals

If you’re struggling to meet your lead and sales goals, it may be because your booth staff isn’t creating enough quality connections. This could be due to having...

face-to-face marketing, booth upgrade, Trade show marketing, larger booth, exhibit, trade shows

May 08, 2019

There are many routes you can take when deciding on the elements, size, layouts and many other details that go into creating a trade show exhibit. You know you want to rock the show, but what...

island display, custom display, portable display, modular inline display, 10x10 booth, face-to-face marketing, marketing goals, the right booth, exhibiting, trade shows

May 06, 2019

You’ve put time and money into your exhibit. Don’t let a couple last-minute glitches hinder the success of your booth. Here are a couple of exhibit complications we’ve seen arise and how you can...

Banner Stands, design, face-to-face marketing, pop up booth, trade show preperation, exhibit, trade show

May 01, 2019

People attend trade shows for many different reasons, but the leading reason to attend has remained the same for the past 25 years. The number one reason why people go to trade shows is to see and...

pop-up booth, attend trade shows, face-to-face marketing, marketing, trade show booth, exhibit, trade shows

April 29, 2019

One of the benefits of trade show marketing is the face-to-face interaction that occurs between a business team and it’s current and potential clients. Many marketers overlook the advantages that...

trade show booth, Trade show marketing, relationship building, interaction, design, exhibits, face-to-face marketing, in-person marketing

April 17, 2019

Gone are the days when your biggest trade show challenges were picking out your graphics and deciding what to include in your video loop. Welcome to an era that craves engagement. To be successful...

Keep your booth engaging, Trade show marketing, Experience, interactive, booth, exhibits, trade shows

April 15, 2019

Knowing who your target audience consists of is a large key in understanding how to market your booth to them. Once you understand exactly who your audience is, understanding how to appeal to that...

baby boomers, face-to-face marketing, millenial audience, exhibit, trade show