April 27, 2020

Many event marketers are moving a handful of their trade shows and events from in-person to an online presence to ensure they are staying in front of their customers during the time when large...

trade shows and covid-19, trade shows, virtual events

December 18, 2019

If you want your trade show exhibit to be the one that every attendee is talking about online, to their colleagues and amongst those they network with at the trade show, it’s going to take some...

enticing ideas for exhibitors, stand out, better display, exhibit, trade show, bold trade show ideas, trade show planning

September 13, 2019

Did you know that about 45% of most booth’s attendance rates come as a result of a personal invitation or pre-show marketing? That means if you’re not contacting or getting in front of prospects...

exhibiting, trade show, invite ideas, email content, event invitation, increase attendance, trade show invitation, event invites, pre-show marketing

August 29, 2019

To ensure that your brand stands out in your market, it’s important that your branding strategy is consistent, unique, memorable and trustworthy. Whether you’re looking to make your day-to-day...

exhibit, exhibiting, renovated branding, Trade show marketing, branding strategy, consistent branding, be more clear in your marketing, how can you help, focus your message, tell your purpose, enhance your brand, trade show branding

July 30, 2019

In the trade show world, if you’re going to improve from show to show, you need to analyze everything you did, how well you did it and how it impacted your overall trade show presence. Whether your...

booth, questions for improvement, exhibiting effectiveness, room for improvement, trade show strategy, strong points, questions to ask after your trade show, moving forward with exhibiting, analyze past trade shows, trade show success

May 28, 2019

Food at a trade show booth is known as an obvious attention grabber. People who notice good looking food are often drawn in quickly without question. So, how could this attention hurt your booth?

trade show results, exhibit snacks, trade show booth, free food, trade show food ideas

April 22, 2019

Before

Don’t make the mistake of waiting for people to visit the trade show’s website and scroll through the long list of alphabetical companies attending just to maybe notice your name on the...

tips, social media, booth, exhibit, trade show

April 15, 2019

Knowing who your target audience consists of is a large key in understanding how to market your booth to them. Once you understand exactly who your audience is, understanding how to appeal to that...

baby boomers, face-to-face marketing, millenial audience, exhibit, trade show