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Many event marketers are moving a handful of their trade shows and events from in-person to an online presence to ensure they are staying in front of their customers during the time when large...
If you want your trade show exhibit to be the one that every attendee is talking about online, to their colleagues and amongst those they network with at the trade show, it’s going to take some...
Did you know that about 45% of most booth’s attendance rates come as a result of a personal invitation or pre-show marketing? That means if you’re not contacting or getting in front of prospects...
To ensure that your brand stands out in your market, it’s important that your branding strategy is consistent, unique, memorable and trustworthy. Whether you’re looking to make your day-to-day...
In the trade show world, if you’re going to improve from show to show, you need to analyze everything you did, how well you did it and how it impacted your overall trade show presence. Whether your...
Food at a trade show booth is known as an obvious attention grabber. People who notice good looking food are often drawn in quickly without question. So, how could this attention hurt your booth?
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Before
Don’t make the mistake of waiting for people to visit the trade show’s website and scroll through the long list of alphabetical companies attending just to maybe notice your name on the...
Knowing who your target audience consists of is a large key in understanding how to market your booth to them. Once you understand exactly who your audience is, understanding how to appeal to that...