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5 Trusty Tips For Trade Show Booth Success

February 28, 2016

As Chicago trade show season is an ongoing one, it is best to stay up to date with marketing trends and effective exhibits. Businesses can have great success at trade show events that could greatly impact their future. Make the most of it while you are in the planning process, in order to make the biggest impact while exhibiting your trade show booth at Chicago’s international trade shows.

  1. The Right Look

When you have the right look and exhibit that stands out and represents your company well, it brings in potential customers. Since you are spending time, energy and money on your exhibit, make it impactful and effective.

  1. Clear Communication

When in the design stage of planning and setting up the details around your Chicago trade show exhibit, be sure that your design is clearly communicating your message. Each company has a message and a voice that wants to be heard. By clearly portraying this message, you you will get people to listen.

  1. Location, Location, Location”

Location is a long-standing important business rule and it is sound advice even in the concept of trade shows in Chicago. Planning ahead and signing up for these events early may greatly impact the location in which you can display your exhibit.

  1. Approachable & Knowledgeable

In order to have people want to come and explore your booth, you have to make it welcoming. An approachable design and theme is necessary in order for people to become interested in your product. Further, having booth hosts that are friendly and knowledgeable about the products or services you are offering is going to give your booth greater substance. This helps put a face to the company, so be strategic about who you want to represent the company and how you want your message to be portrayed through them.

  1. Show Specials

Offering exclusive show specials, deals and discounts can get people in the door. It is a great place to start a relationship with other companies. Once they try your services or product and you provide for them quality service, you can plunge into being a long-term service provider for them. This can bring in revenue that goes far beyond the trade show season.


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