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Bold Ideas to Be Popular in The Trade Show World

December 18, 2019

If you want your trade show exhibit to be the one that every attendee is talking about online, to their colleagues and amongst those they network with at the trade show, it’s going to take some well-thought-out planning. And it will definitely take more effort than what you’ve been putting in show-to-show.  

Do what others aren’t doing.

If you’re going to stand out, you have to do what others aren’t willing to do. To be the one red leaf amongst hundreds of green leaves or the yellow umbrella in a sea of black ones, here are some tips to get you going:




  • Interactive ideas could include a game with a digital scoreboard, photobooths or Snapchat filters.


  • To make sure that your strategy is going to work, you’ll need to test some ideas out beforehand.



  • Throw something out there on your social media and watch how people react to it.


  • Find out what resonates and what doesn’t move people as much.


  • Think deeply about what your clients care about and what types of things would matter to them at the trade show. What types of things do they love?


  • What would be an amazing and memorable thing that they could win or receive from your booth?


  • Resonating on a deeper level with your audience before the show will translate over to your event.
  • Use the insights you gather to strategize a plan.


  • Create a conversation online that people can add to and spread the word about.


  • Get people excited to find out what you’re giving away in your booth.


  • Make them wonder what they can expect to experience in your booth and make them feel the need to attend the show just to see you.


  • By asking these questions and gaining customer insight, you avoid the assumption of what people might like mixed with the intention of saving money. To stand out, your booth experience needs to be an investment on your end, or it will just blend in with what everyone else is doing.



  • A great booth staff will also be a deciding factor for trade show attendees on whether or not you stand out to them. Assembling a cohesive and successful booth staff takes time and thought, and it’s something that’s often overlooked in the planning process. Make sure your staff has all of the qualities needed to make your exhibit the one that people are talking about. 


Trust that your research and the quality of your product or service will bring the right people to your booth with the right investment. There’s no surefire plan that can give every business success in the trade show world, or everyone would be doing it. Craft a strategy that makes your trade show presence stand out from the crowd and gets people talking.

Looking for an exhibit that stands out and makes you an industry leader in the trade show world? Skyline Exhibits Chicago can help!  


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