Do You Know Why Pop Up Displays Are So Popular?
September 19, 2014
Pop up displays are incredibly popular on a trade show floor, but do you understand what makes them so prevalent? Before you spend money on an exhibit, learn about the benefits of these exhibits and how they can benefit your company.
Pop Up Displays Are Affordable
Depending on the type of exhibit you're looking for, it's possible to spend tens of thousands of dollars on a quality display. Although many companies agree that this money is well worth it, it can still put a big hit on a marketing budget! If you're looking to maximize your return on investment at a trade show or other marketing event, pop up displays are affordable options.
Pop Up Displays Can Instantly Attract Attention
If you've ever walked the trade show floor, you know how important a professionally designed exhibit can be. Pop up displays are eye catching, especially when the graphics are designed to attract attention and increase traffic. A professional trade show design company will be able to sit down with you to learn about your business and what you want to accomplish with your exhibits in order to create a display that gets noticed -- even in a crowd.
Pop Up Displays Are Easy To Install
Lastly, pop up displays are incredibly easy to install. The frame is made out of fiberglass or carbon composite and the pieces connect easily and quickly. Avoid pop up displays that are made out of aluminum, however. Although this is a lightweight material, it isn't as sturdy as carbon composite or fiberglass and can bend easily. A bent frame compromises the integrity of the exhibit, which can make a display wobbly and unsteady.
To install pop up displays, you'll simply need to 'pop' the frame into place and attach the graphic panels. You won't need any special training or tools to install your pop up displays. They're easy to install so many companies find that they save on installation and dismantle costs. This means they can focus their marketing budget on more tangible things, like promotional giveaways.
How To Know If You're Buying Quality Pop Up Displays?
Now that you know why pop up displays are popular, you need to know what to look for when purchasing one. The frame is important (remember to choose fiberglass or carbon composite over aluminum), but you should also look for one that offers a lifetime guarantee. Buy from an industry leader with a proven record of quality products and you can be sure that your guarantee will be honored because the last thing you want to do is find out that the company that sold you your exhibit went out of business, making your guarantee worthless!
Every penny in your marketing budget is valuable so don't waste it! Instead make sure that you're choosing the right type of exhibit, whether this means pop up displays or another type of design. Before you make a final decision, talk to a professional trade show design company and get their expert opinion on what will work best for your business.