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Finding The Best Theme For Your Trade Show Displays In New York

October 3, 2014

The next time you go to a trade show, take a look around with a critical eye. Are there any trade show displays in New York that truly stand out? The ones that stand out are probably the ones that use some sort of theme to catch an attendee's attention. Before you rule out a theme for your own trade show displays in New York, learn a little more about them.

Do Your Trade Show Displays In New York Need A Theme?
If you've been using your trade show displays in New York successfully, you might not think you need a theme. However, if you've attended multiple events with the same exhibit, your attendees might be getting a little bored with your booth, which is where a theme can help. Look for a theme that can be used with your trade show displays in New York so you don't have to redo your exhibit or the graphics.

Matching A Theme To Your Business
No matter what type of business you have, consider matching your theme to your industry. For instance, if you have a company that's focused on eco-friendly practices, consider a forest themed exhibit with eco-friendly bamboo flooring. Or if your company handles home improvement services, such as window replacement or roofing, consider creating a house themed exhibit with a white picket fence and flowers. The most important thing to remember when choosing a theme for trade show displays in New York is to ensure it makes sense with your business. Themes that leave your visitors scratching their heads aren't a good idea, such as a stark, futuristic theme for a company that's selling a homey image.

Theme Vs. Gimmick
Have you ever been to trade show displays in New York that focus more on a gimmick, rather than a theme? Sometimes gimmicks can work, such as dressing your employees up as the Blues Brothers if you're managing a jazz group looking to book weddings and other events. However, if you're grasping at straws to think of a goofy gimmick to dress up your employees, it's better to forget about it entirely. The attendees visiting your trade show displays in New York won't take you seriously if you're trying to sell them something when you're dressed like a clown -- that is, unless you are an actual clown.

Choosing Themes For Your Trade Show Displays In New York
If you're considering a theme for your trade show displays in New York, bring your employees together for a brainstorming session. Gather some preliminary ideas and then take these ideas to the designers at your trade show design company. These professional designers will be able to help you narrow down your theme and may even have some ideas of their own.

Themes can enhance your trade show displays in New York, but only if they're done correctly. Choose one carefully and your trade show displays in New York might just be the talk of the event.

To learn more about trade show displays in New York, please contact us today.
 

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