Trade shows, Events, Environments & Tshirts.
October 03, 2016
What do these all have to do with each other?
What brings this to mind is our experience of running in a Susan G. Komen Race for The Cure 5k this past Saturday. We had a great group of 10.5 (I say .5 because our Service Manager had his daughter in a stroller and ended up getting the best time out of our group) but that’s another story. Anyway, back to the shirts. We had an awesome team name, “Big or Small, Save ‘em All”. Now all we had to come up with was a design that accompanied the name!
We finally nailed down the design with minor revisions. Pretty nice when you sometimes have a design that requires a million changes. But hey, that’s what we’re here for. You gotta make sure your graphics truly reflect your brand and goal even if it takes those million revisions.
Happy with our name and design, we had the Tshirts printed. The day before the 5k we had our shirts in hand and were off to the races!
That morning it was awesome to see how much support for breast cancer awareness and research there was in the community and we were all proud to be a part of it. Before the race even started, people began noticing our shirts. Our shirts with our branding on the back began to get more and more attention. People kept complimenting us and we could really tell that they were catching the eyes of everyone.
This is the part that goes back to the trade shows, events and environments comment. It’s all about how you bring your brand into a good concept or idea. In our case, it was how we used our name and design to catch the eyes of those around us. We stood out over the competition and had high impact, even while running/walking the race. And it feels good knowing that now anytime we wear these shirts apart from this race, we will be drawing attention to the topic of breast cancer awareness!
Now let’s compare this to having a trade show exhibit (event layout or Environment) that has boring or generic graphics. Like a shirt with a boring display, it wouldn’t have stood out as much. It would have had another ‘ole design with bland words on it and maybe some visuals. Although there, you wouldn’t stand out so you may as well just have stayed home. But with graphics that make you stand out, you are making every bit of your investment worth it and drawing that attention to the cause or brand that you want.
So next time you design graphics for anything with your brand, be sure to think of what would draw the eye and draw that attention you want.