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3 Innovative Marketing Ideas For Your Trade Show Exhibit

June 15, 2017

3 Innovative Marketing Ideas For Your Trade Show Exhibit

Exhibitors want to design a trade show exhibit that will stand out and gain the attention of visitors.  The goal is to create buzz about the company and its products and services. A great way to achieve such buzz is to create a memorable experience for people who visit the exhibit. At industry expos, people are surrounded by advertisements and marketing materials on every side. This means that innovate marketing is more important than ever before. What ideas will add the most value for potential customers, providing them with an unforgettable, positive experience? Below, we'll describe a few practical examples of creative marketing ideas you can try at your next trade show exhibit.

#1 - Give Away Free Items

People really enjoy receiving free gifts. This is one of the easiest ways to add value for potential customers. Not to mention, individuals are more likely to keep a free gift (something that they will use that has your company name and website on it) rather than a simple pamphlet. Giving away samples of a product (if applicable) is always a great idea, because it gives consumers the opportunity to try a product themselves. There are countless other options for event giveaways. Regardless of your budget, the following list is a starting point for giveaway ideas.

  • Drawstring backpacks
  • Koozies
  • ChapStick
  • Foam balls
  • Totes
  • Cooler bags
  • Reusable water bottles
  • Pens
  • Candy bars
  • Flashlights
  • Bottled beverages
  • Sunglasses
  • Tumblers
  • Umbrellas
  • Inflatable balls
  • Hand sanitizer
  • Bracelets
  • Bookmarks
  • Individually wrapped tea bags
  • Gum
  • USBs
  • iPhone cases
  • Pedometers

#2 - Host A Coffee Station

Imagine a trade show exhibit with a complimentary coffee bar, featuring quality coffee, sugar, and cream. Since over half of American adults drink coffee, this is a great way to add value as well as create a memorable experience for visitors. A coffee bar has the potential to do a couple of things. One, it can increase the traffic that a booth receives. Two, it naturally causes visitors to stay longer, giving exhibitors more time to network and promote their products.

#3 - Include A Photo Booth At Your Trade Show Exhibit

Photo booths are commonly used at events like weddings, parties, and conferences. But what if there were exhibits that included photo booths, allowing visitors to get their pictures taken with funny props such as hats and signs? Props can even be customized for a specific industry. A company in the medical field could use nurses' hats and giant stethoscopes. Utilizing a photo booth has the potential to draw visitors to exhibits and build buzz at events. In addition, it boosts a company's social media platform as people visit the business's Facebook page in order to view, download, and share images from the event.

Whatever an exhibitor's budget is for marketing giveaways at events, the goal is to be as strategic as possible and use resources in the most effective way. This requires innovation and most likely some trial and error as well.

Skyline South Florida & The Caribbean has a team of trade show specialists who offer a variety of trade show products and services. Their range of products includes custom modular island exhibits, banner stands, pop-up displays, rental exhibits, and more. Skyline's excellent customer service provides support for selecting high-quality exhibits and building a successful plan for trade show marketing.

Miami trade show exhibit
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