Measuring Success Of Fort Lauderdale Trade Show Displays
December 17, 2014
Measuring the return on investment of any initiative is essential to a company's success. Companies have to evaluate things like sales promotions, marketing campaigns, advertisements, and sponsorships to determine if the return was worth the investment the project required. Such is also true with trade show exhibits. Exhibitors must analyze the return on investment of their trade show displays at conferences, trade shows, and other events. This type of return on investment can be difficult to analyze, because the return is not always translatable to numbers on a page. There are multiple ways to measure the success of Fort Lauderdale trade show displays, some of them involve numbers and some of them don't. Below, we will discuss some of the ways exhibitors can measure the return on investment of Fort Lauderdale trade show displays.
#1 - Audience Engagement
One of the most basic ways to measure the success of a trade show exhibit is to take into consideration the number of attendees it draws. It is a good sign if your booth has steady traffic. However, numbers are not the only component to pay attention to. You should also take into consideration the amount of time visitors are spending at your booth. If they are truly interested in the product and engaged in the information, they will spend more time at your booth and ideally provide you with their contact information.
#2 - Number Of Sales Leads
The second way exhibitors can measure the success of Fort Lauderdale trade show displays is by the number of sales leads they result in. This method is fairly black and white. The higher number of sales leads that are generated at an exhibition, the greater the return on investment.
#3 - Number Of Leads Resulting In Sales
How much good are leads if they do not result in sales? Another very practical way to measure the success of Fort Lauderdale trade show displays is by calculating how many of the leads actually resulted in sales. Events and displays with leads that result in the highest number of sales are the most valuable to your company and therefore should be repeated.
#4 - Overall Buzz
Now that we have reviewed the numerical forms of measuring exhibit success, let's move on to the intangible methods. The first intangible return on investment from Fort Lauderdale trade show displays is what we call "buzz." Buzz refers to the momentum of your brand in the marketplace. When your company is buzzing, there is more and more word of mouth advertising. Additionally, the more your brand is more buzzing, the more noticeable you become to the consumer, making your company more likely to succeed.
#5 - Brand Recognition
Another intangible return on investment from Fort Lauderdale trade show displays is increased brand recognition. The more familiar your brand becomes to potential customers, the greater your credibility in their eyes and the more likely they are to buy from you.
To find out more about Fort Lauderdale trade show displays and what they can do for you, contact Skyline Miami today.