Taking Your Trade Show Displays To Caribbean Expos
April 18, 2016
Taking Your Trade Show Displays To Caribbean ExposBusinesses here in south Florida have more opportunities than most to strut their stuff in foreign markets. Being so close to the Caribbean means that it's relatively easy to exhibit at industry conventions in the islands. It's a fantastic way to broaden your sales horizons and introduce your product or service to a new market.
While it's easier take your exhibit to Puerto Rico or St. Thomas than it is to go to, say, Italy, it's still not quite as simple as going up the road to Fort Lauderdale. Here are some factors to consider before you plan to take your trade show displays to the Caribbean.
Choose Your Destination WiselyIt's not a good idea to just dart off to the first offshore convention you find. First, consider the markets of each Caribbean nation. Is your product or service appropriate for those markets? If not, of course you shouldn't waste your time, money, and effort to exhibit there, so make sure your market research is thorough.
The next thing to consider is logistics. Many Caribbean nations, including Puerto Rico, the U.S. Virgin Islands, and the British Virgin Islands, use American currency, meaning that you won't have to go through the hassle of figuring out an international exchange rate.
And finally, if you're not a multilingual company, there may be a language barrier when exhibiting offshore. Often, navigating a language barrier is as easy as hiring an interpreter. If this is the case, it's still important to learn a few useful phrases. Not only can it help you to get around, it garners a lot of respect in the international trade show arena.
Getting Your Trade Show Displays To Caribbean CountriesIf your display is small and portable, it's possible that you could just bring it on the plane with you. But if your booth is large and elaborate, which is likely if you're considering expanding into an international market, shipping it could be a financial and logistical nightmare. Look into renting a display from a local provider. Skyline South Florida is an excellent resource for this, since we serve a large geographical area including the Caribbean and Latin America. We have over 100 dealers in 30 different countries, so it only makes sense to rent your display locally instead of lugging it across international borders.
Once your booth has arrived at its destination, someone needs to set it up! Make sure you've thoroughly researched the usual procedures in the country you're exhibiting in, since they could be significantly different from what you're used to. Can you hire labor through the show management or do you need to find a contractor yourself? What are the union regulations? What is the going rate for hiring help at the convention? All of these are questions you need to ask in the planning stages.
Managing the planning, staying within your budget, and getting trade show displays in the Caribbean up and running successfully is a huge milestone for an American company. If you've decided it's time to add this feather to your cap, contact Skyline South Florida at (954) 963-0002 or email@example.com for expert advice and assistance.