Trade Show Displays: Top Tips To Bring Home The Win At Your Next Live Event
October 16, 2014
Working trade show displays as part of your marketing mix not only helps raise awareness of your brand, it actually helps strengthen brand awareness amongst your specific targeted demographic. Working even a few trade show displays a year can bring your brand to the consuming conscientiousness of those in charge of making purchasing decisions, generate leads to expand your corporate network, and firmly establish your organization as one to watch within your industry.
Strategizing Proven Ways To Make Your Trade Show Displays A Success
When you're ready to maximize the many benefits offered by live events, having a solid plan of execution is a must. Some important tips to help guarantee your trade show displays bring home the win at the next event include:
Create the right exhibit: First and foremost, a significant percentage of live marketing success often hinges upon creating the right trade show displays. What's the best way to ensure that you're prepared to make major audience impact with your exhibit? Partner with a professional provider of customized trade show displays. The right partner will quickly help you determine size, style and overall look for a truly engaging experience.
Choose events wisely: Participating at an encounter marketing function brings with it a potentially significant cost investment. Carefully gleaning through all prospective events can help you choose which ones will yield the best results. Contact venues and ask for last year's exhibitor list, reach out to past participants, and check out online data to make the most informed decision possible.
Market your participation early: Once you know the functions you'll exhibit at, it's important to reach out to your existing network of current, former and (hopefully) future customers. While the venue itself will always promote the convention, getting the word out (think email blasts, social media updates, posts to your website) is a great way to stack the odds in your favor come game day.
Outline your lead objectives: Yes, gathering leads is a major benefit of working trade show displays. However, many business owners unknowingly let various lead opportunities fall through the cracks simply because they don’t have a plan for how to gather, compile and follow up on their event leads. Work with your team to outline exactly what is expected, as well as who is responsible for various tasks, to present a united front.
Plan a giveaway: It's no secret that convention attendees love gathering freebies offered at various trade show displays. When strategizing the perfect item, brainstorm various products that have purpose, relevance, and stand out from the masses of mere trinkets that are often distributed at these events.
Consider outsourcing various services: Finally, successfully commanding attention at a function is a full-time job; outsourcing various responsibilities such as setup and breakdown of your booth can prove a wise investment. Your chosen provider will effectively manage these critical tasks so you and your staff can focus on optimizing crowd engagement and overall return on investment.
About The Author (Without HTML)
TradeTec Skyline Chicago creates Chicago trade show displays that captivate the masses and deliver maximum crowd impact. Don't settle for wallflower status at your next event; work with TradeTec to bring your live marketing brand to new heights.