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Why Vancouver Exhibitors Benefit From A Discovery Meeting With Skyline BC

August 17, 2017

Why Vancouver Exhibitors Benefit From A Discovery Meeting With Skyline BC

Sometimes I hear from potential new clients that they are just too busy to have a discovery meeting with our exhibit design team about their new Vancouver trade show display.  “Can’t I just point at a picture and you make something like that for me?”

While it may be tempting to reduce your time invested to just seconds, remember that this is your main trade show marketing investment, and a resource that you should be able to use for years to come.

And, while you likely have years of trade show experience, our collective team of Exhibit Consultants and Exhibit Designers has decades of trade show marketing experience.  During that time, we’ve learned what pitfalls to avoid because we’ve worked with hundreds of exhibitors from diverse industries, company sizes, and marketing goals.

Free advice, tremendous value

When you sit down with us for a discovery meeting, there is no charge for it.  Your only cost is your time. 

But your payoff can be massive, in getting a new display that will be designed towards your brand, your marketing goals, your competitive landscape, and your unique blend of number of shows, location of shows, variety of vertical markets, booth sizes, the velocity of your brand evolution, and budgetary constraints.

With our experience, we not only know what questions to ask, but how your answers narrow down a wide potential variety of exhibit design solutions towards the solution that is absolutely going to work better for you.  With an accurate profile of your unique trade show marketing needs and situation, we can make better recommendations, offering solutions that you likely would have overlooked.

Because with the hundreds of exhibits we have designed and serviced over the years, we know what’s working at shows, and what’s not.  We know what other exhibitors sometimes ask for, but then discover after a few shows that it wasn’t worth including.  We know what questions to ask that will uncover potential landmines. We know what hard questions to ask, even if they are uncomfortable, because they will unearth the true marketing gems about your brand.

It’s through this discovery process that we have increased results for our clients.  This is the Skyline way – don’t take short cuts, but invest the time where it will provide results.  That’s why 97% of Skyline clients would recommend us to their colleagues (and many do).

The result of meeting with us for a discovery meeting?  A big boost in your trade show R.O.I.

Learn more proven ideas to expand your design options and stretch your trade show budget with the comprehensive 44-page white paper, What's Working In Exhibiting. Based on detailed feedback from over 400 exhibitors, it provides expert tips on every facet of trade show marketing.  Click here to get your free copy. 

About the Author

Chris Laundy is the President and CMO of Skyline BC, which delivers unique, cost-effective and innovative trade show displays to Vancouver and British Columbia marketers.  Chris’s company helps their clients improve their brand representation and manage the high operational cost of exhibiting in Canada and the United States.  Skyline BC’s website can be found at www.skyline.com/vancouver-bc.

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